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Customer Discovery Sprint

Nail your niche & engage your ideal customers

Want to build something you KNOW customers will love?

Start with a Customer Discovery Sprint: a quick deep-dive into your market niche that delivers key insights from exactly the right people.

You’ll use our Customer Discovery Funnel to
✅ Find your ideal customers using behaviors, not attitudes
✅ Collect actionable insights by asking the right questions
✅ Surface customer habits that help you build engagement
✅ Identify customer needs that can grow your business

We’ve helped teams at Replika, Netflix, Disney, Shiseido, Google, General Motors, & the New York Times understand their customers & build a high-retention customer journey.

Now it’s your turn. How can we help YOU?

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What YOU NEED TO KNOW

Get actionable Customer Insights

Focus on your ideal customers

Connect with customers who can offer product-shaping insights

Get reliable insights you can trust

Find out what they need, how they behave, & what they’re looking for

Save your team months of time

We leverage AI tools to deliver insights in weeks (not months)

You’ve got to find your own window of opportunity. Game Thinking is your instruction manual.

Garry Tan

CEO, Y Combinator

The Customer Discovery Sprint is for you if you’re a…

Entrepreneur

who wants to identify & target your ideal high-need customers

Executive or CXO

who wants to increase the odds of success for an innovative project

PM or UX Leader

who wants to dominate a
specific high-need market niche

Customer Discovery Sprint: Step by Step

Clarify your strategy & goals

Set the stage for identifying your ideal early customers
Identify your Beachhead Niche

Focus on a small group of high-need customers
Define your recruiting traits

Decide which behaviors and traits you’ll screen for
Recruit potential target customers

Create and run a screener to attract and filter your ideal customers
Study their relevant habits & unmet needs

Interview customers to learn about existing habits and unmet needs

Ready to nail your niche & find your ICP?

Let’s explore how we can help you succeed.

Book your Discovery Call here ➜

Enquire about our Product Breakthrough Services

Name(Required)

First Name Last Name

Email(Required)

LinkedIn profile page URL(Required)

This will help us understand your professional background.

How many people are in your organization?(Required)

Just Me

2-9

10-50

51-500

501-5000

5000+

Prefer not to say

Please describe your current role & responsibilities:(Required)

Tell us about your product & team. What are you working on? Who are you working with?(Required)

What do you need help with?(Required)

Check all that apply.

Retention — I want to motivate customers to stay loyal to my product

Engagement — I want to improve how well my product holds my customer's attention

Differentiation — I want to develop a new twist for our product that differentiates it from our competing products

Product-Market fit — I want to do customer research to validate that what are building fits with what customers actually want

Game Design — I want to add games or game-like elements to our product

Gamification — I want to boost engagement by adding game mechanics like points, badges and levels to our product

Product direction — I want to choose which of several possible directions we should pursue

Education — I want to learn the Product Breakthrough Method so I can teach it or coach my team

What's your urgency level for getting help?(Required)

URGENT - need to solve this ASAP

HIGH - want to solve this in the next few weeks

MEDIUM - want to solve this in the next few months

LOW - want to solve this sometime

Over the next 6 months, what's your budget for coaching & creative services?(Required)

$50K+

$10-50K

$5-10K

$1-5K

under $1K

I don't have any budget for this

Other

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