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Innovation Bootcamp

build your product like a scientist &

your MVP like a game designer

Accelerate Innovation Now

Game Thinking is a proven, online-native methodology that blends Game Design, Systems Thinking, Design Thinking, and Agile/Lean Practices into a potent recipe for accelerating innovation.

Successful product leaders use Game Thinking to bring their ideas to life faster and smarter, including teams at Disney, Netflix, Tesla, Google, MTV, Electronic Arts, Ubisoft, & the New York Times.

Now, you can too.

gamethinking mockup standing shadow

Based on the best-seller”Game Thinking”  our Innovation Bootcamp is designed to empower you and your team to:

⚡️ figure out what your customers want and need before building a thing

⚡️ unlock the secrets of long-term engagement with techniques from hit games

⚡️ build a product that your customers return to again and again

⚡️ design and run product experiments that 10X your innovation outcomes

you’ll learn how to

  • Setup & run iterative, high-value product experiments
  • Find & leverage your ideal early customers
  • Create a compelling, sticky customer journey
  • Get reliably better innovation outcomes
  • Use the Game Thinking Toolkit to upgrade your work



  • Product leaders eager to drive retention & reduce churn
  • Entrepreneurs who need to accelerate product/market fit
  • Intrapreneurs building innovative products in larger orgs
  • Learning professionals who want to engage students
  • Service providers who want better client outcomes


LEARN the basics with self-paced trainings on your schedule
Everything you need is in these short videos & interactive templates

JOIN live daily coaching sessions with Amy Jo Kim
Super-charge your learning with 5-days of interactive case studies

CREATE your own Game Thinking Design Teardown
Level-up your design skills;  build (and share) your own Teardown  

What impact will GameThinking have on YOUR business? 


This serial entrepreneur connected with hot-core Superfans faster than he thought possible

This startup CEO found her early customers & got a roadmap for product/market fit

This product leader used Superfan insights to create a compelling customer journey

This CEO found a methodology that aligned her team and super-charged their progress

This educator figured out how to design a compelling experience for her learning system

This business owner validated an she’d been developing for years in a few short weeks

This accomplished game designer uses Game Thinking in his work – and thinks you should too

This gaming veteran uses Game Thinking in her client work with health and mindfulness apps

from the Innovation Bootcamp

  • Short, animated videos explain the core concepts
  • Step-by-step templates guide you through core activities
  • Hot-seat group trainings sharpen your skills
  • Private community filled with peers and leaders

Self-paced videos walk you through the basics

We’ve created a set of short, engaging, animated videos that explain the core concepts of Game Thinking and outline the 5 steps of an Innovation Sprint. You’ll learn the basics in digestible chunks, and work through the materials at your own pace.

Step-by-step templates help you build your MVP

You’ll stay on track and make rapid progress by using our proprietary online templates. These templates take the guesswork out of building your MVP by showing you what to do, and how to do it.

Live online meetings deepens your learning

Get your questions answered and hear real-time Case Studies during our live trainings. If you can’t make it, no worries – we record & post the calls in your Members area.

Private LinkedIn Community for accountability and support

You’ll get exclusive access to the Innovation Bootcamp private group, filled with entrepreneurs just like you who are happy to share their knowledge and experience.


Hi. I’m Amy Jo Kim—game designer & startup coach. I’ve worked with hundreds of product leaders to bring their ideas to life.  I’ve run and sold a venture-funded startup – and written a best-selling book about successful innovation with Game Thinking. 

Through it all, I’ve learned what works—and what doesn’t—when you’re bringing a risky idea to life. I’m bringing that knowledge to startups, game studios, and companies worldwide in our Game Thinking Innovation Bootcamp

I’m passionate about helping entrepreneurs find product/market fit, and I’d love to get the chance to help YOU build a delightful product that brings your customers back.




Accelerate Product/Market Fit

with our proven system & powerful design templates

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Clarify your strategy & plan your experiment

Adopting the right design habits will set you up for success. Use the MVP Canvas to clarify your strategy & identify high-risk assumptions that need early testing.


Identify & learn from your hot-core superfans

Find and learn from the people who’ll use your product first.  Use the Superfan Funnel to identify the early adopters who’ll put up with cost & friction to get their needs met.


Create a compelling customer journey over time

To build the right MVP, you’ll visualize how customers will use your product over time, guided by our Mastery Path & learning Loop model.


Prototype & test your core learning loop

Now you’ll test your ideas with vetted early adopters using your 3-part Playtest Script as a guide – and get actionable insights to help you iterate your core experience.


Analyze your results & decide what to do next

Now that you’ve tested your ideas in rough form with the rigtht Superfans, you’ll ready to circle back to where you started, and decide wherther to pivot or persevere.

You’ll use the data you’ve gathered to validate your assumptions, update your designs, & outline next steps with your Product Brief – a research-informed, validated plan of action that will guide you and your team towards success.



Next Bootcamp runs April 13-17 2020

Innovation Bootcamp

  • 5 days of interactive trainings in your time zone
  • Easy-to-follow videos you watch at your convenience
  • Step-by-step templates guide you through the activities
  • Supportive community to help you learn & iterate

 join us LIVE April 13-17 + get your videos & templates RIGHT NOW!

about the Innovation Bootcamp

High-impact Techniques

You’ll learn actionable product design & development techniques that you’ll use over and over again.

Lifetime Access

Your training materials are yours forever to use and re-use for each new exciting project you embark on.

Ongoing Support

Never get stuck – you’ll have access to support and guidance every step of the way in our online learning community.



What is the Innovation Bootcamp?  

A 5 day virtual crash course in Game Thinking 

When does the bootcamp happen?

Our Spring Online Bootcamp runs May 18-22  2020

Where do I need to participate?

The Bootcamp runs completely online. You need an Internet-connected  computer or mobile phone to access the materials and attend the live meetings.

What topics do you cover? 

The Bootcamp targets key skills needed for cross-functional product teams. You’ll learn product strategy, customer research, game & UX design, and product management. 

What happens if I get busy? 

You move at your own pace: everything is online and you get lifetime access to the videos, templates and private group.  

What if I can’t make it to the live meetings?

We run these Bootcamps quarterly – if you miss one, simply attend the next one at your convenience.

Game Thinking sounds great, but I’m building an app/platform/enterprise system. Is this only for games?

Game Thinking will improve any product experience that can be built around learning, mastery and empowerment. It works for games – and ALSO for products, apps, blogs, marketplaces, and events where the goal is long-term engagement. 

This reminds me of Gamification – but I’m not hearing a lot about game mechanics. What’s the difference?

Gamification opens the door and gets people interested in the power of games. Game Thinking is the next step.  You’ll learn how to bring your ideas to life like a game designer, and create  Learning Loops that empower your players

Will my employer cover the cost?  

If your company has a training budget, this should be easy to cover. Participating will enhance your product design and management skills – and your entire team will benefit from the techniques you bring back to the company. CLICK HERE to learn more

Is this a good fit for me? 

It’s all about what kind of outcomes you’re looking for.  If you want to 10X your effectiveness at early product design, find product/market fit faster than you thought possible, and leverage the true underlying power of games – this Bootcamp is for you.