Customer Discovery Sprint

Nail your niche & engage your ideal customers

Want to build something you KNOW customers will love?

Start with a Customer Discovery Sprint: a quick deep-dive into your market niche that delivers key insights from exactly the right people.

You’ll use our Customer Discovery Funnel to
✅ Find your ideal customers using behaviors, not attitudes
✅ Collect actionable insights by asking the right questions
✅ Surface customer habits that help you build engagement
✅ Identify customer needs that can grow your business

We’ve helped teams at Replika, Netflix, Disney, Shiseido, Google, General Motors, & the New York Times understand their customers & build a high-retention customer journey.

Now it’s your turn. How can we help YOU?

What YOU NEED TO KNOW

Get actionable Customer Insights

Focus on your ideal customers

Connect with exactly the right customers – the ones who provide actionable, product-shaping insights

Get reliable insights you can trust

Understand what your ideal customers need, how they behave, & what they’re looking for – delivered to your team in product-ready form.

Save your team months of time

Our accelerated Customer Discovery process delivers valuable insights in a few short weeks, so your team can move faster & win.

You’ve got to find your own window of opportunity. Game Thinking is your instruction manual.

Garry Tan

CEO, Ycombinator

The Customer Discovery Sprint is for you if you’re a…

Entrepreneur

who wants to identify & target your ideal high-need customers

Executive or CXO

who wants to increase the odds of success for an innovative project

PM or UX Leader

who wants to dominate a
specific high-need market niche

Customer Discovery Sprint: Step by Step

Clarify your strategy & goals

Set the stage for identifying your ideal early customers
Identify your Beachhead Niche

Focus on a small group of high-need customers
Define your recruiting traits

Decide which behaviors and traits you’ll screen for
Recruit potential target customers

Create and run a screener to attract and filter your ideal customers
Study their relevant habits & unmet needs

Interview customers to learn about existing habits and unmet needs

Ready to nail your niche & find your ICP?

Book a call & let’s explore how we can help you understand your ideal customers & accelerate product/market fit.