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Better, Faster Customer Discovery

learn how to setup & run your own high-impact Discovery Sprint

Do you want to save months of time & build a product you KNOW customers will love?


This workshop is for you.

In this high-impact online training, you’ll learn how to run a Customer Discovery Sprint that delivers key insights from exactly the right people – in just 2 weeks.  You’ll learn and apply expert techniques to help you:

  • Find & leverage your ideal early customers 
  • Collect actionable insights by asking the right questions
  • Drive retention by surfacing the right customer habits
  • Build a product people return to again and again

After working with hundreds of innovators – and co-creating some massive hits – we’ve cracked the code for how to optimize customer discovery when your time is short and the stakes are high.

We’ve empowered dozens of teams to bring their ideas to life – faster and smarter – with these accelerated customer discovery techniques

Now it’s your turn.

2. Funnel refactored

Ready to accelerate with a Discovery Sprint? We’ve got the workshop for you

Better, Faster Customer Discovery

WHEN: March 8, 2019  9-3 PST                WHERE Online in Zoom

learn accelerated customer discovery techniques that 10X your product/market fit


  • Entrepreneurs bringing an innovative idea to life
  • Intrapreneurs working internally to drive smart innovation
  • Startup CXOs who want to accelerate product/market fit
  • Product leaders who need to drive long-term engagement
  • Designers & PMs who want to learn high-impact research skills


  • Full day of hands-on learning – without leaving home
  • Customer Discovery Sprint Course (short, self-paced videos)
  • Fill-in-the-blanks templates that will save you weeks of time
  • Pre- and post-workshop Q&A calls so you never get stuck
  • Private Online Group for continued learning & connections

scroll down to see further details about the program






Hi. I’m Amy Jo Kim—game designer, entrepreneur & startup coach. I’m passionate about helping entrepreneurs super-charge their path to product/market fit.

I’ve worked with hundreds of product leaders and cross-functional teams to bring their ideas to life. I’ve learned what works—and what doesn’t—in the early stages of product innovation. 

I would love to help you build a product that delights your customers & brings them back, again and again. 



Actionable Techniques

You’ll learn proven, practical discovery techniques that’ll impact your project right away

Convenient Online Format

The workshop happens online – no travel required. We’re focused on getting you fast, tangible results.

Time-saving Templates

Our fill-in-the-blank templates will streamline your work and guide you towards success


what to expect

Get Early Access to Workshop Video Course

A few days before the workshop starts, you’ll get access to our “Better, Faster Customer Discovery” online training program – a set of videos that will super-charge your ability to get value from you workshop experience.

Streamline your Work with Fill-in-the-blank Templates

There’s nothing like getting momentum going on your project – it saves time and money and invigorates the whole team. That’s why this workshop includes our Customer Discovery fast-action templates. We guide you step-by-step as you create your first Superfan Funnel. And our proprietary templates take the guesswork out of customer discovery by showing you what to do, and how to do it. 

These assets will save you countless hours of time, and help you get the research results you need to build a compelling product. 

Pre-Workshop Q&A Call

The day before the workshop, I’ll host a live Q&A call for anyone who want to get the most out of their workshop experience.  This is the place to get your questions answered, get comfortable with the software we’re using, and get a head-start on your workshop activities.

This call is optional, but strongly recommended – join us if you can. We’ll record and share it for anyone who can’t attend. 

Full day of Hands-on Workshop Learning

Workshop day kicks off at 9 AM Pacific when we organize into workgroups and review our personal goals. Throughout the day we’ll meet online for inspiring live presentations – each followed by an opportunity for you to fill out a section of your action template. 

Each workgroup will be assigned an expert design coach who’s available during the day to help you get unstuck, navigate around roadblocks, and keep making rapid progress. Step by step, you’ll generate everything you need to build your Superfan Funnel & talk to your early customers in the right way.  

Post-Workshop Q&A Call

A few days after workshop, I’ll host another live Q&A call to help you troubleshoot any problems you’re running into as you build out your Superfan Funnel. I know that it can be tricky to get everything working together smoothly, so I’ve set aside some time to coach you through the process, and answer your questions.  

As with the pre-workshop call, this is optional, but strongly recommended. We’ll record and share it for anyone who can’t attend. 

Private Group for Accountability and Continued Connections

We want you to succeed – and maintain the connections you made during the workshop. When you signup for the workshop you get access to a private online group with everyone else who registered. Once the workshop is over, you can connect with the people you met – and continue to get support and feedback from me – by participating in our private group located in the Game Thinking Hub. 

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Join the leaders who’ve learned how to innovate smarter


Ready to accelerate your customer discovery?



Game Thinking sounds great, but I’m building an app/platform/enterprise system. Is this only for games?

Game Thinking can improve any product experience that can be built around learning, mastery and empowerment. It works for games, sire – but this process ALSO works for products, apps, blogs, marketplaces, events – any designed experience where your goal is long-term engagement. 

This reminds me of Gamification – but I’m not hearing a lot about game mechanics. What’s the difference?

Gamification is the open door – a way to get people interested in the power of games. Game Thinking is the next step. It’s about bringing your ideas to life like a game designer, and creating feedback looks that empower & engage your players in a meaningful way. 

When is it?

Our next  Customer Discovery workshop will be on Friday March 8th 2019. There are a limited number of seats available so signup ASAP if you want to participate. 

What topics do you cover? 

We cover product strategy, customer research, UX design & product management. In this workshop we teach you how to super-charge your customer discovery research. 

Where do I need to participate?

This program runs online, and is open to entrepreneurs and innovators worldwide. You need an Internet-connected  computer or mobile phone to access the course materials and group meetings.

Is this a good fit for me? 

If you want to 10X your effectiveness at early product design. this program is for you. It’s especially effective for cross-functional teams, product leaders and passionate entrepreneurs who are building something new.

What happens if something comes up & I can’t make it? 

You get access to all the online workshop materials and community interactions. plus recordings of the workshop itself. And we offer you a seat at our next online workshop.  

What if I miss the Q&A coaching calls?

All the calls are recorded and shared online – so you can download and listen to them on your own schedule.