Hi. I’m Amy Jo Kim—game designer & startup coach. I help founders & product leaders bring their ideas to life.  I’ve run & sold a venture-backed startup, & written a best-selling book about innovating smarter with Game Thinking. 

Through it all, I’ve learned what works—and what doesn’t—when you’re bringing a risky idea to life. I’m bringing that knowledge to startups, game studios, and companies worldwide in our Game Thinking courses and programs. 

I’m passionate about helping entrepreneurs find product/market fit, and I’d love to get the chance to help YOU build a delightful product that brings your customers back.