Gschool
empowering product leaders
to innovate smarter & build habits that stick
What if there was an all-inclusive membership that offered weekly design coaching with world-class experts – plus our entire Game Thinking course & template library — along with 1:1 support and a curated, energized peer community – all at an affordable price?
Announcing Gschool: the learning community where product leaders level-up their skills and bring engaging ideas to life.
To find our what Gschool offers, watch the video – then scroll down to learn more.
WHO IS GSCHOOL FOR?
- Product leaders who want to
level-up skills & drive retention - Startup CEOs who want to
accelerate product/market fit - Business Owners who want to
breath life into a side project - Learning professionals who want to
create engaging lessons & games - Consultants & service providers
eager to improve client outcomes
Here’s one entrepreneur’s Gschool experience
Accelerate your learning with expert coaching
Weekly drop-in coaching with Amy Jo Kim & other experts
Get your questions answered & hear real-time case studies during our live coaching calls. We post the recordings in your Members area.
Insider Chats with world-class VIPs
Once a month, we bring in a world-class expert in game design, Lean UX, product management, and other relevant topics.

Level-up your design chops with our course library

Advanced mini-courses add to your knowledge
Each month, you get access to a mini-course on a relevant Game Thinking topic. These lessons are focused on practical issues, and build on what you already know.
Step-by-step templates streamline your work
Our library of proprietary Game Thinking templates accelerate your work and help you more informed, confident decisions.
Get help from Certified Game Thinking Coaches
Ongoing 1:1 support and accountability
When you join Gschool, you’re matched with a certified Game Thinking coach who’ll guide you, answer your questions and help you meet your goals.
You can attend open monthly group meetings your Coach in Zoom to get deeper, more intensive support.

TRUSTED BY TOP BRANDS
MEET YOUR GSCHOOL
Lead Coaches
Amy Jo Kim
Amy Jo has worked with hundreds of product leaders to bring ideas to life. She’s run and sold a venture-funded startup – and written a best-selling book about successful innovation with Game Thinking.
Through these experiences, she’s learned what works—and what doesn’t—when bringing a risky idea to life. She’s passionate about helping entrepreneurs find product/market fit, and excited to help YOU build a delightful and engaging product.
Scott Kim
Scott runs the g.school Education Track. He’s designed puzzles for hit games like Bejeweled, Poppit and Moshi Monsters — and created innovative educational games for Age of Learning and ThinkFun.
He’s currently working with the Burlingame School District to integrate games into their enrichment programs. Scott is passionate about games-based learning, and excited to help YOU create more engaging learning experiences and educational games.
MEET YOUR GSCHOOL
Certified Coaches
GET WORLD-CLASS SUPPORT FROM
expert VIP mentors like…
Join Gschool Now
- 6 months of drop-in coaching with Amy Jo Kim & other experts
- monthly VIP Q&A with a world-class guest expert
- 1:1 onboarding with your own Game Thinking Coach
- library of courses level-up your design skills
- step-by-step templates help you complete design activities
- curated community where you connect with VIPs & peers
- everything available online so you can join from anywhere
Get 6 months of hands-on training & support
FREQUENTLY ASKED QUESTIONS
How do I participate in Gschool?
Gschool runs completely online. You need an Internet-connected computer or mobile phone to access the materials and attend the live meetings.
What topics do you cover?
Gschool targets key skills needed for cross-functional product teams. You’ll learn product strategy, customer research, game & UX design, and product management.
What happens if I get busy?
Gschool is designed to work with your schedule. You move at your own pace, and get full access to the videos, templates and private group as long as you’re a member.
What if I can’t make it to the live meetings?
All of our group coaching meetings are recorded and uploaded the next day, so if you can’t make it live, you can watch and learn on your own schedule.
Game Thinking sounds great, but I’m building an app/platform/enterprise system. Is this only for games?
Game Thinking will improve any product experience that can be built around learning, mastery and empowerment. It works for games – and ALSO for products, apps, blogs, marketplaces, and events where the goal is long-term engagement.
This reminds me of Gamification – but I’m not hearing a lot about game mechanics. What’s the difference?
Gamification opens the door and gets people interested in the power of games. Game Thinking is the next step. You’ll learn how to bring your ideas to life like a game designer, and create Learning Loops that empower your players
Will my employer cover the cost?
If your company has a training budget, this should be covered. Participating will enhance your product design and management skills & your entire team will benefit from the tools you bring back to the company. Learn More…
Is this a good fit for me?
It depends on what kind of outcomes you’re looking for. If you want to 10X your early product design efforts, accelerate your path to product/market fit, and leverage the true underlying power of games – Gschool is for you.