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Game Thinking Resources

How to build habits that stick

Game Thinking is a practical, step by step system for designing products with high retention. It’s based on self-determination theory — the idea that the most powerful way to motivate customers is by helping them achieve their purpose. Pick up a copy of Game Thinking today.

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Want to validate ideas 10x faster & create a community of Superfans? Our training programs level-up your innovation skills & help you build habits that stick.