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10X product/market fit 

& drive long-term customer retention

We help founders, product leaders & teams save time & level-up their innovation skills

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About Game Thinking

Looking for a proven system that delivers reliably better innovation outcomes? 

Game Thinking is a proven innovation system combines modern product development with world-class game design.

You & your team get a powerful toolkit that accelerates product innovation & cross-functional collaboration across your company.

Leading brands like Disney, Electronic Arts, Ubisoft, Netflix & Tesla use Game Thinking to design mission-critical products.  You can too. 

HOW IT WORKS 

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About Us

We’re Amy Jo & Scott Kim – veteran game designers & UX professionals. 

We’ve worked on massive breakthrough hits like The Sims, Rock Band, Covet Fashion, Bejewelled 2, & Tetris. 

Along the way, we synthesized the best practices we learned  first-hand by working with mega-successful innovators & teams.

Those insights evolved into Game Thinking – a step-by-step system for innovating smarter & driving retention. 

Game Thinking became a best-selling book – and is now used by game studios, startups, & global brands worldwide.

And we’re now focused on helping the next generation of product leaders & innovative teams find product/market fit & build engaging experiences that customers come back to.

MORE ABOUT US

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