About Game Thinking
Looking for a proven system that delivers reliably better innovation outcomes?
Game Thinking is a proven innovation system combines modern product development with world-class game design.
You & your team get a powerful toolkit that accelerates product innovation & cross-functional collaboration across your company.
Leading brands like Disney, Electronic Arts, Ubisoft, Netflix & Tesla use Game Thinking to design mission-critical products. You can too.
We’re Amy Jo & Scott Kim – veteran game designers & UX professionals.
We’ve worked on massive breakthrough hits like The Sims, Rock Band, Covet Fashion, Bejewelled 2, & Tetris.
Along the way, we synthesized the best practices we learned first-hand by working with mega-successful innovators & teams.
Those insights evolved into Game Thinking – a step-by-step system for innovating smarter & driving retention.
Game Thinking became a best-selling book – and is now used by game studios, startups, & global brands worldwide.
And we’re now focused on helping the next generation of product leaders & innovative teams find product/market fit & build engaging experiences that customers come back to.
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