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Game Thinking Innovation Sprint

5 Steps that accelerate your Product/Market Fit

Wanna 10X your product/market fit and drive lasting customer engagement?

A Game Thinking Innovation Sprint will help you and your team:

⚡️ complete tasks in a few short weeks that would otherwise take MONTHS

⚡️ figure out what your customers want and need before building a thing

⚡️ unlock the secrets of long-term engagement with techniques from hit games

⚡️ build a product that your customers return to again and again

An Innovation Sprint combines Game Design, Systems Thinking, Lean UX, and Design Thinking into a potent recipe for evaluating ideas and accelerating product/market fit. This step-by-step system is designed to help you innovate smarter and get reliably better outcomes. 

Dozens of successful teams have brought their ideas to life with a Game Thinking Innovation Sprint.  Now you can too. 

Based on the Amazon Bestseller

Based on the Amazon Bestseller

WHAT YOU WILL ACCOMPLISH
with an Innovation Sprint

Get ready to:

  • Setup and run high-value product experiments 
  • Find and leverage your ideal early customers before writing code
  • Create a compelling customer journey using techniques from hit games
  • Turbo-charge your product design with time-saving tools and templates

WHO IT’S FOR

WHO IT’S FOR

  • Entrepreneurs who need to accelerate product/market fit
  • Intrapreneurs building innovative products in larger orgs
  • Product leaders eager to drive retention & reduce churn
  • Learning professionals who want to engage students
  • Service providers who want better client outcomes
  • Product Teams ready to 10X product discovery & design

 TRUSTED BY TOP BRANDS

WHAT YOU CAN EXPECT
from your Innovation Sprint

  • Short, animated videos that explain the core concepts
  • Step-by-step templates that help you complete your design activities
  • A private LinkedIn community filled with Sprinters happy to share their knowledge
  • Access to a LIVE ONLINE 3-day workshop to support your learning 

Video trainings walk you through the basics

We’ve created a set of short, engaging, animated videos that explain the core concepts of the Game Thinking Innovation Sprint. You’ll learn the basics in digestible chunks, and work through the steps at your own pace. 

Step-by-step templates help you complete each activity

You’ll stay on track and make rapid progress by using our proprietary online templates. These templates take the guesswork out of building your MVP by showing you what to do, and how to do it.

 

Live online workshop deepens your learning

Get your questions answered and hear real-time Case Studies during our live workshop. If you can’t make it, no worries – we record & post the calls in your Members area.

Private Community for accountability and support

You’ll get exclusive access to the Game Thinking Masterclass group, filled with entrepreneurs just like you who are happy to share their knowledge and experience..

MEET YOUR INSTRUCTOR

Hi. I’m Amy Jo Kim—game designer & startup coach. I’ve worked with hundreds of product leaders to bring their ideas to life.  I’ve run and sold a venture-funded startup – and written a best-selling book about successful innovation with Game Thinking. 

Through it all, I’ve learned what works—and what doesn’t—when you’re bringing a risky idea to life. I’m bringing that knowledge to startups, game studios, and companies worldwide in our Game Thinking Masterclass

I’m passionate about helping entrepreneurs find product/market fit, and I’d love to get the chance to help YOU build a delightful product that brings your customers back.

Amy Jo Kim - LEAD COACH

Amy Jo Kim - LEAD COACH

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ACCELERATE PRODUCT/MARKET FIT
with our proven five-step system

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Get fast results with clear, easy-to-follow learning modules

STEP 1
Clarify your Product Idea

Plan your high-learning experiment

Adopt the right mindset and habits and you’ll be set up for success. In module 1,  you’ll clarify your product hypotheses & prioritize your assumptions with our MVP Canvas.

STEP 2
Identify your Superfans

Identify your high-need customers

When you find the right customers, everything falls into place. In module 2, you’ll identify your hot-core early adopters, and figure out who most NEEDS what you offer with a Superfan Screener. 

Surface relevant habits & unmet needs

Customer insights inform design. To create a compelling product, you need to know who you’re designing for. You’ll use Speed Interviews to surface product-ready insights from the right people.

STEP 3
Plan your Mastery Path

Distill insights into design-ready form

Turn customer knowledge into product design decisions.  You’ll use Job Stories to connect your insights about customer motivation & habits to your product design. 

Design a compelling customer journey

Design your product for long-term engagement. You’ll use the 4-stage Mastery Path model to sketch out how your customer’s experience gets better as they use your product over time.

STEP 4
Playtest your Learning Loop

Prototype your Core Learning Loop

Build a simple, pleasurable MVP (Minimum Viable Product). To get product feedback quickly, you’ll prototype a stripped-down Learning Loop that captures your Day 21 experience.

Test your ideas with early customers

Get real customer feedback FAST. You’ll test your ideas in rough form with vetted early adopters – and get actionable insights on your core experience .

STEP 5
Validate your Product Idea

Validate your strategy & design

Update your roadmap with customer data. After you’ve tested your ideas, you’ll validate your assumptions, update your designs & decide whether to pivot or persevere.

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ENROLL NOW IN THE INNOVATION SPRINT WORKSHOP

ENROLL IN THE
Innovation Sprint Workshop

  • easy-to-follow video training teaches you the basics 
  • Step-by-step templates guide you through the activities
  • 3-day online group workshop in your time zone
  • Supportive community to help you learn & iterate

WHAT YOU NEED TO KNOW
about this workshop

High-impact Techniques

You’ll learn actionable product design & development techniques that you’ll use over and over again.

Lifetime Access

Your training materials are yours forever to use and re-use for each new exciting project you embark on.

Ongoing Support

Never get stuck – you’ll have access to support and guidance every step of the way in our online learning community.

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FREQUENTLY ASKED QUESTIONS

When is the workshop?  

Our 2019 Masterclass runs May 20th through July 19th.  Registration closes May 17, and re-opens in 2020.

When does the workshop happen?

The next workshop happens Feb 2-4 2002 in your time zone. If you miss that, we’ll hold another in Q2 2002. 

Where do I need to participate?

The Workshop runs completely online. You need an Internet-connected  computer or mobile phone to access the materials and attend the live meetings.

What topics do you cover? 

This workshop targets key skills needed for cross-functional product teams. You’ll learn product strategy, customer research, game & UX design, and product management. 

What happens if I get busy? 

All the materials are online, and you get lifetime access.  You can move at your own pace & never worry about missing out. 

What if I can’t make it to the Workshop?

We run these online workshops quarterly – if you miss one, you can attend the next quarter. 

Game Thinking sounds great, but I’m building an app/platform/enterprise system. Is this only for games?

Game Thinking will improve any product experience that can be built around learning, mastery and empowerment. It works for games – and ALSO for products, apps, blogs, marketplaces, and events where the goal is long-term engagement. 

This reminds me of Gamification – but I’m not hearing a lot about game mechanics. What’s the difference?

Gamification opens the door and gets people interested in the power of games. Game Thinking is the next step.  You’ll learn how to bring your ideas to life like a game designer, and create  Learning Loops that empower your players

Will my employer cover the cost?  

If your company has a training budget, this should be easy to cover. Participating will enhance your product design and management skills – and your entire team will benefit from the techniques you bring back to the company. CLICK HERE to learn more

Is this a good fit for me? 

It’s all about what kind of outcomes you’re looking for.  If you want to 10X your effectiveness at early product design, find product/market fit faster than you thought possible, and leverage the true underlying power of games – this Masterclass is a GREAT fit for you.