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Spot the broken moments before your users do. 

It’s easy to vibe-code a prototype. But building what people want is harder than ever. JourneyMaker turns your prduct ideas into a clear, illustrated journey.

The new bottleneck isn’t building. It’s deciding what to build. 

AI made it fast for anyone to build a prototype. 

But a prototype shows one moment — a single session, not the whole journey. 

Everyone nods at that demo… while picturing a different end-to-end product. 

JourneyMaker makes the full product experience visible before that gap becomes expensive to fix.

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JourneyMaker shows you what’s worth building

With a bit of context, JourneyMaker turns your product or feature into a visual journey that shows 

  • what your customer is trying to achieve
  • what they experience over time
  • where your product experience breaks

JourneyMaker empowers your team to align faster, pressure-test ideas in parallel, & solve problems BEFORE you ship.

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How it Works

1. Describe

Answer a few questions about what you’re building and who it’s for. Add context with docs and websites.

2. Generate

JourneyMaker turns your answers into a staged, illustrated journey walkthrough, showing what your customer does, thinks, and feels at each step.

3. Spot the Breaks

Journeymaker validates your journey, and shows you exactly where momentum breaks — and how to fix it.

Who it’s for

Startup Founders
Game Designers
UX Professionals
Product Managers
Business Owners
Entrepreneurs

Benefits

Align your whole team

Share a journey so everyone is pressure-testing the same idea, not different guesses.

Communicate Faster

Stop debating in docs. Show your team and stakeholders the experience you’re building, frame by frame.

Validate before Building

Validate your product concept with your ICP, before you invest in engineering and design.

Catch retention killers early

Spot onboarding and habit-loop drop-offs before you ship.

You’ve got to find your own window of opportunity. This is your instruction manual.

Garry headshot

Garry Tan

CEO, Y Combinator

Like having a world-class product designer in your pocket

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Eugenia Kuyda

CEO, Replika.ai

Want to use Jobs-To-Be-Done to build the right product? You’re in good hands with Amy Jo

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Bobby Moesta

Founder, ReWired Group