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Innovation Workshops

Get the expert tools & guidance you need to build a better product in less time. Our practical, hands-on workshops and discovery sprints are designed to get you results – fast. 

2 days

Do you want to harness the deep power of games to build a more compelling product? Do you want to leverage the insider gaming techniques that REALLY work – the ones that that produce long-lasting, breakthrough hits?

An Innovation Jumpstart will get your project off on the right foot.  We’ll show you,  step-by-step, how successful games actually come to life – and help you leverage these ideas to super-charge YOUR product design process.

Take the guesswork out of building your MVP

Bring your ideas to life – faster and smarter – with a proven, step-by-step system that takes the guesswork out of early product design. In this workshop, you’ll learn how to use Game Thinking tools and techniques to:

  • Create a repeatable, pleasurable core product experience
  • Accelerate your path to product/market fit with the right superfans
  • Build a product they love – and come back to, again & again
  • Quickly turn your expansive idea into a simple, stripped-down MVP
  • Drive sticky social bonding with smart co-op game design

If you want to create a compelling product experience that drives long-term engagement – this workshop is for you.


Sample Agenda

1. Create a repeatable, pleasurable Learning Loop

Game Thinking 101

What’s the #1 rule that makes a game engaging over time?
TEMPLATE: Elevator Pitch: Who/Why/Why/How

Social Actions

How do YOUR customers want to engage? What’s their style?
TEMPLATE: Social Action Matrix

Customer Narrative

Does your end-to-end customer experience evolve over time?
TEMPLATE: 4-stage Player’s Journey

Learning Loop

How do successful game designers bring their ideas to life?
TEMPLATE: Design Your Core Loop(s) with Habit Stories

2. Accelerate product discovery with superfans

Product Strategy

Articulate Your Hypotheses & plan your experiment
TEMPLATE: Alpha Canvas / Lean Canvas

Superfan Screener

Find your passionate early customers
TEMPLATE: Superfan Screeners

Speed Interviews

Surface relevant habits & unmet needs
TEMPLATE: Speed Interviews

Job Stories

Turn research insights into design-ready form
TEMPLATE: Job Stories & Habit Stories

3. Engage your customers with a path to mastery

Game Thinking Roadmap

Focus your efforts & plan your product rollout
TEMPLATE: Game Thinking Roadmap


Help visitors quickly self-select & find the core value
TEMPLATE: Draft a Discovery Story


Help newcomers learn the ropes with small, achievable goals
TEMPLATE: Draft an Onboarding Story


Re-engage regulars with fresh content/connections/challenges
TEMPLATE: Draft a Habit Story


Empower experts with exclusive roles, powers & privileges
TEMPLATE: Draft a Mastery Story

4. Drive social bonding with cooperative game design

Winning Together

Introduction to cooperative game design
TEMPLATE: Collaboration Rules: 5 Tips for Non-Zero-Sum Design

Your Instructor: Amy Jo Kim, Ph.D.

Amy Jo Kim is a world-renowned game designer, entrepreneur and startup coach. Her deep experience in early-stage innovation & collaborative game design includes work on Rock Band, The Sims, eBay, Netflix, Cover Fashion, indiegogo, Ultima Online,, Happify, Pley and numerous startups.

She pioneered the idea of applying game design to digital services and is well-known for her influential book Community Building on the Web – & more recently for Game Thinking – online programs to accelerate product design with Game Thinking. Amy Jo holds a PhD in Behavioral Neuroscience and a BA in Experimental Psychology. She’s an adjunct Game Design professor at the USC School of Cinematic Arts, where she co-developed the game design curriculum.

Learn more at and LinkedIn.

Ready to take action?