Team Accelerator

Building an MVP? What if you could 10X your product/market fit and drive deep engagement from the ground up?

Our Game Thinking Design Accelerator is an intensive virtual coaching program where you’ll build your MVP like a game designer – using techniques from breakthrough hits. We work with startup CEOs, corporate innovators, and forward-thinking product leaders to turn their ideas into successful products — faster and smarter.

We combine Game Design, Systems Thinking, and Lean UX into a potent recipe for accelerating innovation. We’ve helped dozens of teams bring their ideas to life — and we’d love to help you.

3 months

What can you expect?

  • Build momentum quickly by working on the right problems and issues from the get-go
  • Find EXACTLY the right early customers to give you actionable, product-shaping insights
  • Make real progress, real fast thanks to time-saving tools, expert guidance, and honest, personal feedback and coaching
  • Educate your team with our intensive Bootcamp
  • Private team kickoff meeting to focus the program on your specific needs and timeline
  • Easy-to-follow learning modules with time-saving templates that free you to focus on execution & design
  • Personalized 1:1 coaching customized to your product development stage
  • Monthly group meetings with case studies, hot-seat teardowns and live coaching
  • Access to a community of VIP experts, peers and alumni who can help you with early product development

What will you accomplish?

Clarify your Product Strategy & Customer Focus

  • Understand the sequence of events your product development process goes through so that it’s crystal clear what you’ll be working on
  • Identify who NEEDS what you offer AND is willing to put up with cost, friction and ridicule just to be a part of what you’re making

Mobilize your early passionate customers

  • Get a precise understanding of the essence of customer interviews and rapidly find out who your customers are along with their habits, needs and desires
  • Apply the powerful techniques of Job & Habit Stories to tap into your customers’ intrinsic motivation and existing habits, and turn your customer insights into product decisions

Design for Long-Term Engagement

  • Visualize how customers will use your product over time using a four-stage Customer Narrative
  • Design and prototype a stripped-down Core Loop Prototype and test your core value proposition

Validate Your Product Experience with Smart Experiments

  • Test your prototype with vetted early customers and use our three-part Play-Test Script to get actionable insights on your core product experience
  • Validate your assumptions, update your designs and outline next steps with your Alpha Brief, your research-backed, validated development plan

Join an elite group of clients

We work with hot startups, game studios, global brands and innovative teams to turn ideas into successful products.

When you join the Accelerator, you’ll become part of an elite group of high-performing teams who are using Game Thinking to delight and engage their customers.


Get extra support from our Game Thinking mentors

Build Better Products

Laura Klein

Build Better Products
A Theory of Fun

Raph Koster

A Theory of Fun
The Art of Game Design

Jesse Schell

The Art of Game Design
Just Enough Research

Erika Hall

Just Enough Research
Get your Core Loop on

Dan Cook

Get your Core Loop on
Lean Customer Development

Cindy Alvarez

Lean Customer Development

Karl Kapp

Gaming & education
Behavioral product scientist

Jason Hreha

Behavioral product scientist
Gaming System Design

Mike Sellers

Gaming System Design

So here’s the deal…

This is an intensive, high-impact coaching program where I work closely with you and your team to innovate faster and smarter, and create a wildly successful product.

If this sound like what you need, fill in the application below. If you qualify, we’ll setup a call to discuss how we can super-charge your progress and help you meet your goals.

I look forward to meeting you soon!

-Amy Jo

Apply for our Team Accelerator

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