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private coaching for product leaders & innovative teams

Get high-powered hands-on coaching that will level-up your team & super-charge your product design.

Up to 6 team members get access to all the Masterclass learning materials, VP mentors & community features – plus these additional perks:

  • weekly private team meetings with the instructor
  • customized team kickoff & onboarding
  • 1:1 time with select VIP mentors
  • bonus material on game design & UX strategy


  • Build momentum quickly by working on the right problems and issues from the get-go
  • Make real progress, real fast thanks to time-saving tools, expert guidance, and ongoing feedback
  • Private team kickoff meeting to focus the program on your specific needs and timeline
  • Easy-to-follow learning modules with time-saving templates that streamline your execution
  • Personalized 1:1 coaching customized to your product development stage
  • A community of VIP experts, peers and alumni to help you with early product development


Clarify your Product Strategy & Customer Focus

  • Understand the sequence of events your product development process goes through so that it’s crystal clear what you’ll be working on
  • Identify who NEEDS what you offer AND is willing to put up with cost, friction and ridicule just to be a part of what you’re making

Mobilize your early passionate customers

  • Get a precise understanding of the essence of customer interviews and rapidly find out who your customers are along with their habits, needs and desires
  • Apply the powerful techniques of Job & Habit Stories to tap into your customers’ intrinsic motivation and existing habits, and turn your customer insights into product decisions

Design for Long-Term Engagement

  • Visualize how customers will use your product over time using a four-stage Customer Narrative
  • Design and prototype a stripped-down Core Loop Prototype and test your core value proposition

Validate Your Product Experience with Smart Experiments

  • Test your prototype with vetted early customers and use our three-part Play-Test Script to get actionable insights on your core product experience
  • Validate your assumptions, update your designs and outline next steps with your Alpha Brief, your research-backed, validated development plan

Join an elite group of clients

We work with hot startups, game studios, global brands and innovative teams to turn ideas into successful products. 

When you join the Accelerator, you’ll become part of an elite group of high-performing teams who are using Game Thinking to delight and engage their customers.

These teams have found success using Game Thinking techniques – and so can you. 


So here’s the deal…

This is a high-impact coaching program where I work closely with you and your team. We are selective about who we bring in, and strive to make sure it’s a good fit on both sides.

We’re currently accepting applications for a limited number of slots.  Once you apply, we’ll setup an interview to get your questions answered and determine if your team is a match for our program. 

If this sounds like what you need, fill in the application below. I look forward to working with you! 

-Amy Jo

for our Masterclass Team Accelerator

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