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Find your hot-core superfans

Do you want to harness the deep power of games to build a more compelling product? Do you want to leverage the insider gaming techniques that REALLY work – the ones that that produce long-lasting, breakthrough hits?

In our high-powered, hands-on Game Thinking workshop, we’ll pull back the curtain and reveal step-by-step how successful games actually come to life – and show you how to leverage these ideas to super-charge YOUR product design process.

Take the guesswork out of customer discovery

Bring your ideas to life – faster and smarter – with a proven, step-by-step system that takes the guesswork out of early product design. In this workshop, you’ll learn how to use Game Thinking tools and techniques to:

  • Create a repeatable, pleasurable core product experience
  • Accelerate your path to product/market fit with the right superfans
  • Build a product they love – and come back to, again & again
  • Quickly turn your expansive idea into a simple, stripped-down MVP
  • Drive sticky social bonding with smart co-op game design

If you want to create a compelling product experience that drives long-term engagement – this workshop is for you.

1. Funnel-refactored

Workshop Agenda: What You’ll Accomplish

Clarify your strategy: Elevator Pitch  & Job Stories

Plan your outreach: channel & message

Craft your questions: Screener & Interview

Get some feedback: review your work   

Instructors: Amy Jo & Scott Kim 

Amy Jo Kim is a world-renowned game designer, entrepreneur and startup coach. Her deep experience in early-stage innovation & collaborative game design includes work on Rock Band, The Sims, eBay, Netflix, Cover Fashion, indiegogo, Ultima Online,, Happify, Pley and numerous startups.

She pioneered the idea of applying game design to digital services and is well-known for her influential book Community Building on the Web – & more recently for Game Thinking – online programs to accelerate product design with Game Thinking. Amy Jo holds a PhD in Behavioral Neuroscience and a BA in Experimental Psychology. She’s an adjunct Game Design professor at the USC School of Cinematic Arts, where she co-developed the game design curriculum.

Learn more at and LinkedIn.

Ready to take action?