Journey Design Masterclass Engage customers on a path to mastery
with Amy Jo Kim
An engaged customer is the ultimate success.
In this 6-week Masterclass, you’ll learn how to create a compelling & sustainable Customer Journey that keeps people coming back.
Step by step, you’ll learn Journey Design & apply the framework to your project. Afterwards, you’ll have tangible design assets you can continue using & developing – plus a highly effective approach to building high-retention products that you can make your own.
See What People are Saying
Now I can do research much earlier & set my teams up for success
Bonnie Chiurazzi
Director Market Insights, Glassdoor
Amy Jo’s program & insights gave me practical, tangible design skills.
Gina Bianchini
CEO, Mighty Networks
I was amazed at how quickly we found our ideal target customers. This stuff works.
Robin Allenson
CEO & Founder, Similar.ai
This masterclass is for you if you’re a…
Startup Founder
who wants to build a more compelling customer journey
Product Leader
who wants to drive retention & find product/market fit
Executive / CXO
who wants to improve & accelerate project outcomes
Topics We’ll Cover
- Why identity & retention are connected – & why that connection drives Journey Design
- How Slack, Instacart & Duolingo crafted high-retention customer journeys in wildly different domains
- How Will Wright transformed The Sims from a failed experiment into a worldwide hit
- How to use Journey Design to level-up your product design skills & fix your retention problems
Alumni Companies & Brands We ❤️
Meet Your Instructor
Hi there! I’m a game designer, entrepreneur, and startup coach. I’ve helped hundreds of entrepreneurs bring their ideas to life. Through trial-and-error, we’ve learned what works—and what doesn’t—in the early stage of innovation.
Now we’ve embedded our knowledge, process and best shortcuts into a powerful and flexible online program—accessible to startups, game studios, accelerators, and companies worldwide. If you’re creating an innovative product, the Game Thinking Masterclass will help you create a product that delights your early, passionate customers—and that’s the single best way to increase your chances of success.
I’m deeply passionate about helping entrepreneurs worldwide create compelling and successful products. I look forward to helping you and your team make faster, smarter product decisions and accelerate your path towards product/market fit.