How it works
The right innovation advice to listen to
… depends on you and your situation.
Like the best teaching, the best innovation advice is personalized to YOU.
Take our 2-minute quiz & get your
Customized Innovation Cheatsheet
Innovator Quiz 2 — quiz blocks
1. What's your primary role at work?
Founder, co-founder or product leader at a startup
Executive or design / product leader at an established company
Individual working on starting a new venture
Creative contributor (UX, PM, art, animation, writing)
Technical contributor (programmer, engineer, sysadmin)
VC, angel, or partner at investment firm or incubator
Freelancer, consultant, or coach working with multiple clients
Full-time or part-time student or educator
2. How many people are in your organization?
3. What project(s) are you working on right now?
I'm leading the charge to build a compelling experience and find product/market fit
I'm getting a project off the ground: finding partners, building the team, raising funding
I'm working on (or overseeing) many different projects right now
I'm helping my team(s) do great work and stay productive; their success is my success
I'm between projects right now
4. Which statement best describes your situation?
Right now, I'm gathering resources & support to turn my ideas into reality
I want to optimize our customer discovery; we need those insights & can't afford to waste time
I need to reduce churn & drive long-term engagement in my product - that's key to our success
I want to bring my team(s) high-impact techniques and support that will help them succeed
I'm not engaged with a project right now, but I'm eager to learn how to innovate smarter
5. What is your most pressing challenge? What keeps you up at night?
Money and resources — not having enough to get the work I need done
Getting buy-in — persuading the right stakeholders to support great work
Building my team — finding the right talent to bring our idea to life
Helping my team(s) accelerate their path to product-market fit
Finding effective ways to learn from customers so we can build the right product
Finding product/market fit — wondering if my product has the right features
6. What steps are taking to address this challenge?
Raising capital, talking with investors & other sources of funding
Working with stakeholders and colleagues to get support and resources
Learning - talking with experts & gurus, reading books, taking classes
Networking with co-workers, talking with my boss, gathering information from colleagues
Interviewing current or potential customers, running surveys
Testing new features and product ideas with existing customers
7. How would life be different if you solved this challenge?
I would have the funding, resources and support I need to bring my idea to life
I would have the right team members in place to build a successful product for my target customers
I would know what my customers need, and be working with my team to build a product that meets those needs
My product would be a success with lots of happy, engaged customers
I would feel confident that my teams have the support and guidance they need to succeed
I would be fully engaged with a promising project I'm excited about
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