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Leverage Self-Determination Theory
in your product… the smart way

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More SDT Resources

Why extrinsic rewards backfire

When we want to motivate customers to do something, we often think giving them external rewards, like points, badges or currency. But beware. As Alfie Kohn argues in this landmark book, “the more we use artificial inducements to motivate people, the more they lose interest in what we’re bribing them to do. Rewards turn play into work, and work into drudgery.”

The surprising truth about motivation

Do employees want to paid well? Of course, but job satisfaction counts too — flexible hours, choice of where to live, control over what you work on. In other words the intrinsic rewards of autonomy. “Pink makes a convincing case that organizations ignore intrinsic motivation at their peril.”
-Scientific American

How to build habits that stick

Game Thinking is a practical, step by step system for designing products with high retention. It’s based on self-determination theory — the idea that the most powerful way to motivate customers is by helping them achieve their purpose. Pick up a copy of Game Thinking today.

The key to personal transformation

Everyone approaches learning with either a fixed mindset or a growth mindset. In a fixed mindset, your talents and abilities are a matter of fate, and cannot be changed. If you adopt a growth mindset, however, you see yourself as fluid, a work in progress. This powerful idea unlocks the path to personal transformation.

The psychology of rewarding experiences

Ever been so involved in what you are doing that time disappears? That’s flow, and it’s the north star for every game and experience designer. “Most enjoyable activities are not natural; they demand an effort that initially one is reluctant to make. But once the interaction starts to provide feedback to the person’s skills, it usually begins to be intrinsically rewarding.”

We help innovative teams 10X PMF

Want to validate ideas 10x faster & create a community of Superfans? Our training programs will level-up your innovation skills & help you use SDT to delight your customers & build habits that stick.