GAME THINKING TEAM MASTERCLASS
super-charge your product team with expert design coaching
Do you want to 10X your product/market fit & drive lasting customer engagement?
What would happen if you empowered you team with a proven methodology and shared language for building a compelling product experience and customer journey.
Join the Game Thinking Masterclass and you and your team will
⚡️ complete tasks in a few short weeks that would normally take you MONTHS
⚡️ figure out what your customers want and need early in development
⚡️ unlock the secrets of long-term engagement with techniques from hit games
⚡️ build a product your customers return to again and again
We combine Game Design, Systems Thinking, Lean UX, and Design Thinking into a potent recipe for accelerating innovation. Our system gives your team a shared language to streamline communications – and a powerful methodology for finding product/market fit FAST.
We’ve helped dozens of teams bring their ideas to life. We’d love to help you too.
Based on the Amazon Bestseller
WHAT YOU WILL ACCOMPLISH
in the Masterclass
Get ready to:
- Find & leverage your Early Customers to move towards mass-market success
- Apply insights & techniques from games to create a deeply-engaging experience
- Turbo-charge your product design with expert instruction & time-saving tools
TRUSTED BY TOP BRANDS
What impact will GameThinking have on YOUR business?
LISTEN TO PEOPLE WHO’VE USED IT
This serial entrepreneur connected with hot-core Superfans faster than he thought possible
This startup CEO found her early customers & got a roadmap for product/market fit
This product leader used Superfan insights to create a compelling customer journey
This CEO found a methodology that aligned her team and super-charged their progress
This educator figured out how to design a compelling experience for her learning system
This business owner validated an she’d been developing for years in a few short weeks
This accomplished game designer uses Game Thinking in his work – and thinks you should too
This gaming veteran uses Game Thinking in her client work with health and mindfulness apps
WHAT YOU CAN EXPECT
from the Masterclass
- Weekly content updates that deliver high-impact learning without overwhelm
- Step-by-step templates that help you complete your design activities quickly
- Live coaching calls that give you personalized feedback and peer-based learning
- A private community filled with Game Thinkers happy to share their knowledge
Weekly content updates keep you moving
Each week you get a new learning module filled with short videos, interactive templates, and resources designed to help you understand the core concepts and what you’re learning to use.
Step-by-step templates help you complete each activity
You’ll stay on track and make rapid progress by using our proprietary online templates. These templates take the guesswork out of building your MVP by showing you what to do, and how to do it.
Live Q&A coaching calls deepen your learning
Get your questions answered and hear real-time Case Studies during our live coaching calls. If you can’t make it, no worries – we record & post the calls in your Members area.
Private Community for accountability and support
You’ll get exclusive access to the Game Thinking Masterclass group, filled with entrepreneurs just like you who are happy to share their knowledge and experience..
Flexible time commitment – learn at your own pace
Each week during the program, you should expect to spend roughly:
- 1-3 hours watching videos and participating in Q&A calls
- 5-15 hours doing project work to develop & test your ideas
You move at your own pace, taking breaks as needed. Take advantage of our bonus Work Week to stay on top of the material. The more time and effort you put in, the faster you’ll reach your goal.
MEET YOUR COACHES
Hi. I’m Amy Jo Kim—game designer & startup coach. I’ve worked with hundreds of product leaders to bring their ideas to life. I’ve run and sold a venture-funded startup – and written a best-selling book about successful innovation with Game Thinking.
Through it all, I’ve learned what works—and what doesn’t—when you’re bringing a risky idea to life. I’m bringing that knowledge to startups, game studios, and companies worldwide in our Game Thinking Masterclass.
I’m passionate about helping entrepreneurs find product/market fit, and I’d love to get the chance to help YOU build a delightful product that brings your customers back.
Hi. I’m Scott Kim—puzzle master & game designer. I’ve designed puzzles for hit games like Bejeweled, Poppit and Moshi Monsters — created innovative educational games for Age of Learning and the toy company ThinkFun. I’m leading the EDUCATOR TRACK in the Masterclass.
I’m currently working with the Burlingame School District to integrate games into their enrichment programs. and turning a side project called Math Mondays into a national program for teachers and parents.
. I’m passionate about games-based learning, and excited to help YOU create more engaging experiences.
ACCELERATE PRODUCT/MARKET FIT
with our proven five-step system
Get fast results with eight easy-to-follow learning modules
Clarify your Product Idea
Week 1: Plan your high-learning experiment
Adopt the right mindset and habits and you’ll be set up for success. You’ll clarify your product hypotheses & prioritize your assumptions with our MVP Canvas.
Identify your Superfans
Week 2: Identify your high-need customers
When you find the right customers, everything falls into place. You’ll identify your hot-core early adopters, and figure out who most NEEDS what you offer with a Superfan Screener.
Week 3: Surface relevant habits & unmet needs
Customer insights inform design. To create a compelling product, you need to know who you’re designing for. You’ll use Speed Interviews to surface product-ready insights from the right people.
Plan your Mastery Path
Week 4: Distill insights into design-ready form
Turn customer knowledge into product design decisions. You’ll use Job Stories to connect your insights about customer motivation & habits to your product design.
Week 5: Design a compelling customer journey
Design your product for long-term engagement. You’ll use the 4-stage Mastery Path model to sketch out how your customer’s experience gets better as they use your product over time.
Playtest your Learning Loop
Week 6: Prototype your Core Learning Loop
Build a simple, pleasurable MVP (Minimum Viable Product). To get product feedback quickly, you’ll prototype a stripped-down Learning Loop that captures your Day 21 experience.
Week 7: Test your ideas with early customers
Get real customer feedback FAST. You’ll test your ideas in rough form with vetted early adopters – and get actionable insights on your core experience .
Validate your Product Idea
Week 8: Validate your strategy & design
Update your roadmap with customer data. After you’ve tested your ideas, you’ll validate your assumptions, update your designs & decide whether to pivot or persevere.
GET EXTRA SUPPORT
from expert VIP mentors
ENROLL YOUR TEAM
Masterclass for Teams
8 Week Coaching Program June & July 2019
- self-paced video training for your team (up to 10)
- Step-by-step templates guide you through the activities
- Customized kick-off meeting to onboard your team
- Weekly private meetings guide your design process
- Bonus coaching meetings with select VIPs for extra help
WHAT YOU NEED TO KNOW
about this program
FREQUENTLY ASKED QUESTIONS
When is the course?
Our 2019 Masterclass runs May 20th through July 19th. Registration closes May 17, and re-opens in 2020.
When is the course? When do meetings happen?
Meetings happen in your time zone – sometime between 7 AM to 9 PM PST to accommodate our worldwide audience.
Where do I need to participate?
The Masterclass runs completely online. You need an Internet-connected computer or mobile phone to access the materials and attend our coaching meetings.
What topics do you cover?
The Masterclass targets innovation skills needed for cross-functional teams. Thus we cover product strategy, customer research, game & UX design, and product management.
What happens if I get busy?
All the materials are online, and you get lifetime access. You can move at your own pace & never worry about missing out.
What if I miss the Q&A calls?
All the weekly calls are recorded and published online – so you can download and listen to them on your own schedule.
Game Thinking sounds great, but I’m building an app/platform/enterprise system. Is this only for games?
Game Thinking will improve any product experience that can be built around learning, mastery and empowerment. It works for games – and ALSO for products, apps, blogs, marketplaces, and events where the goal is long-term engagement.
This reminds me of Gamification – but I’m not hearing a lot about game mechanics. What’s the difference?
Gamification opens the door and gets people interested in the power of games. Game Thinking is the next step. You’ll learn how to bring your ideas to life like a game designer, and create Learning Loops that empower your players
This course covers a LOT of material. How can I do it all?
You’re right – it IS a lot of material. We’ve broken it into manageable chunks, organized around activities with step-by-step instructions that move your project forward. You’ll get short-term gains from this material – AND long-term skill-building as you use these techniques on future projects.
What if I don’t have the time I need, or the right skills?
That’s a great question. This program is not for everyone. If you can’t carve out time to test your assumptions and make design changes – it’s not for you. Skill-wise, you don’t need to be a trained researcher or designer; you DO need to be willing to follow directions and passionate about getting results.
Will my employer cover the cost of the course?
If your company has a training budget, this should be easy to cover. Participating will enhance your product design and management skills – and your entire team will benefit from the techniques you bring back to the company. CLICK HERE to learn more
Is this a good fit for me?
It’s all about what kind of outcomes you’re looking for. If you want to 10X your effectiveness at early product design, find product/market fit faster than you thought possible, and leverage the true underlying power of games – this Masterclass is a GREAT fit for you.