Apply Systems Thinking to your product… the smart way
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About Amy Jo Kim
Hi. I’m Amy Jo Kim—game designer & startup coach. I’ve worked with hundreds of product leaders to bring their ideas to life. I’ve run and sold a venture-funded startup – and written a best-selling book about innovating smarter with Game Thinking.
Through it all, I’ve learned what works—and what doesn’t—when you’re bringing a risky idea to life. I’m bringing that knowledge to startups, game studios, and companies worldwide in our Game Thinking courses and programs.
I’m passionate about helping entrepreneurs find product/market fit, and I’d love to get the chance to help YOU build a delightful product that brings your customers back.