Journey Design Workshop Build your customer journey like a hit game designer
with Amy Jo Kim
An engaged customer is the ultimate success.
In this 2-day virtual workshop, you’ll learn how to build a compelling & sustainable customer journey that keeps people coming back.
You’ll discover how hit game designers bring ideas to life – and get the tools & framework you need to apply these principles to your own product, game or community.
See What People are Saying
“Now I can do research with teams much earlier and set them up for success, instead of just acting like a kill gate when it’s too late to turn back.”
Consumer Insights, Jam City
“Game Thinking got me into the mindset of serving my customers. What must I do to make their lives better?”
Founder, Reality Smash
This workshop is for you if you’re a…
who wants to build a more compelling customer journey
who wants to drive retention & find product/market fit
Executive or CXO
who wants to improve & accelerate project outcomes
Topics We’ll Cover
- Why identity, community & retention are connected – & why it matters
- How The Sims, Rock Band & Covet Fashion crafted high-retention customer journeys
- How hit designers bring their games to life in partnership with their hot-core Superfans
- The surprising reason why promising, high-profile products fail at long-term retention
- How Will Wright transformed The Sims from a failed experiment into a worldwide hit
- How to use the Journey Design toolkit to level-up your team & drive retention
Alumni Companies & Brands We ❤️
Meet Your Instructor
Hi there! I’m a game designer, entrepreneur, and startup coach. I’ve helped hundreds of entrepreneurs bring their ideas to life. Through trial-and-error, we’ve learned what works—and what doesn’t—in the early stage of innovation.
Now we’ve embedded our knowledge, process and best shortcuts into a powerful and flexible online program—accessible to startups, game studios, accelerators, and companies worldwide. If you’re creating an innovative product, the Game Thinking Masterclass will help you create a product that delights your early, passionate customers—and that’s the single best way to increase your chances of success.
I’m deeply passionate about helping entrepreneurs worldwide create compelling and successful products. I look forward to helping you and your team make faster, smarter product decisions and accelerate your path towards product/market fit.