Rapid Innovation Case Studies
How teams in diverse industries use Game Thinking to 10X PMF
CASE STUDIES
Drive results that stick
We’ve helped teams at these companies to design their product to target and engage the right customers.
Amy Jo has a refined, effective process for bringing new ideas to life
Blair Ethington
VP @ eBay
Amy Jo’s program & insights gave me practical, tangible design skills.
Gina Bianchini
CEO, Mighty Networks
This program changed how we design; it delivers powerful insights fast
Kacie Hsu
User Research @ Jam City
SUPERFAN DISCOVERY FOR EV INNOVATION @ GM
Find your Market Niche
- Identify who NEEDS your product
— & who doesn’t - Discover the habits & motivations driving them
- Synthesize insights into Job Stories about your customers’ intrinsic motivation & existing habits
This program made me a better, more strategic product maker
Ian Brand
Product Innovation @ General Motors
This program help me serve customers better & deliver client solutions faster.
Dylan Watkins
Founder, Reality Smash
This program is magic for entrepreneurs searching for product/market fit
Candis Best
CEO @ Learningateway
This program saved my team months of time. Incredible value
Vinayak Joglekar
CTO @ Excellerate
Habit Design FOR AI STARTUP REPLIKA
Build Engagement From the Ground Up
- Visualize how customers will use your product over time with a four-stage Mastery Path
- Use hot-core customer insights to create a sticky re-engagement loop
- Drive lasting retention with Progression Design & Cooperative Social Mechanics
Working with Amy Jo is like having a world-class product designer in your pocket
Eugenia Kuyda
CEO, Replika.ai
Start applying Game Thinking to your project!
Concept Validation FOR STEALTH AUDIO STARTUP (ACQUIRED)
Test Your Journey with No-Code Storyboards
- Clarify your product/market strategy & risky assumptions
- Identify who NEEDS what you offer — and who doesn’t
- Discover the habits and motivations of your best customers
- Synthesize insights into Job Stories about customers’ intrinsic motivation & existing habits
Game Thinking saved us from struggling through Customer Discovery on our own
Cara Meverden
Podcasts @ Apple
Finally, I have a method to track innovation projects & help my team build hits
George Ogbonnaya
VP @ First City Monument Bank
This program got everyone on the same page, testing our assumptions
Allison Kelsey
Director of Product @ Geocaching
Amy Jo’s MVP methodology is fantastic. The results you’ll see are a no-brainer
Ofer Leidner
President, Twill / Happify
DRIVE RETENTION
Build sustained engagement
Game Thinking gets FAR better results for our clients than Gamification
Jaxton Cheah
Gamification Coach
BUILD HABITS THAT STICK
Do higher-impact user research
Game Thinking gave me techniques to accelerate my research. Brilliant!
Amanda Taylor
Head of Insights @ (stealth)