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Rapid Innovation Case Studies

How teams in diverse industries use Game Thinking to 10X PMF

CASE STUDIES

Drive results that stick

We’ve helped teams at these companies to design their product to target and engage the right customers.

Amy Jo has a refined, effective process for bringing new ideas to life

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Blair Ethington

VP @ eBay

Amy Jo’s program & insights gave me practical, tangible design skills.

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Gina Bianchini

CEO, Mighty Networks

This program changed how we design; it delivers powerful insights fast

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Kacie Hsu

User Research @ Jam City

SUPERFAN DISCOVERY FOR EV INNOVATION @ GM

Find your Market Niche

  • Identify who NEEDS your product
    — & who doesn’t
  • Discover the habits & motivations driving them
  • Synthesize insights into Job Stories about your customers’ intrinsic motivation & existing habits

This program made me a better, more strategic product maker

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Ian Brand

Product Innovation @ General Motors

This program help me serve customers better & deliver client solutions faster.

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Dylan Watkins

Founder, Reality Smash

This program is magic for entrepreneurs searching for product/market fit

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Candis Best

CEO @ Learningateway

This program saved my team months of time. Incredible value

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Vinayak Joglekar

CTO @ Excellerate

Habit Design FOR AI STARTUP REPLIKA

Build Engagement From the Ground Up

  • Visualize how customers will use your product over time with a four-stage Mastery Path
  • Use hot-core customer insights to create a sticky re-engagement loop
  • Drive lasting retention with Progression Design & Cooperative Social Mechanics

Working with Amy Jo is like having a world-class product designer in your pocket

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Eugenia Kuyda

CEO, Replika.ai

Start applying Game Thinking to your project!

Concept Validation FOR STEALTH AUDIO STARTUP (ACQUIRED)

Test Your Journey with No-Code Storyboards

  • Clarify your product/market strategy & risky assumptions
  • Identify who NEEDS what you offer — and who doesn’t
  • Discover the habits and motivations of your best customers
  • Synthesize insights into Job Stories about customers’ intrinsic motivation & existing habits

Game Thinking saved us from struggling through Customer Discovery on our own

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Cara Meverden

Podcasts @ Apple

Finally, I have a method to track innovation projects & help my team build hits

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George Ogbonnaya

VP @ First City Monument Bank

This program got everyone on the same page, testing our assumptions

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Allison Kelsey

Director of Product @ Geocaching

Amy Jo’s MVP methodology is fantastic. The results you’ll see are a no-brainer

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Ofer Leidner

President, Twill / Happify

DRIVE RETENTION

Build sustained engagement

Game Thinking gets FAR better results for our clients than Gamification

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Jaxton Cheah

Gamification Coach

BUILD HABITS THAT STICK

Do higher-impact user research 

Game Thinking gave me techniques to accelerate my research. Brilliant!

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Amanda Taylor

Head of Insights @ (stealth)

Start applying Game Thinking to your project!