Skip to content

Rapid Innovation Case Studies

How teams in diverse industries use Game Thinking to 10X PMF

SUPERFAN DISCOVERY FOR EV INNOVATION @ GM

Find your Market Niche

  • Identify who NEEDS your product
    — & who doesn’t
  • Discover the habits & motivations driving them
  • Synthesize insights into Job Stories about your customers’ intrinsic motivation & existing habits

This program made me a better, more strategic product maker

1643058583543

Ian Brand

Product Innovation @ General Motors

Amy Jo has a refined, effective process for bringing new ideas to life

105-blair-ethington

Blair Ethington

VP @ eBay

Amy Jo’s program & insights gave me practical, tangible design skills.

410-gina-bianchini

Gina Bianchini

CEO, Mighty Networks

This program changed how we design; it delivers powerful insights fast

kacie

Kacie Hsu

User Research @ Jam City

Habit Design FOR AI STARTUP REPLIKA

Build Engagement From the Ground Up

  • Visualize how customers will use your product over time with a four-stage Mastery Path
  • Use hot-core customer insights to create a sticky re-engagement loop
  • Drive lasting retention with Progression Design & Cooperative Social Mechanics

Working with Amy Jo is like having a world-class product designer in your pocket

eugenia

Eugenia Kuyda

CEO, Replika.ai

Start applying Game Thinking to your project!

Concept Validation FOR STEALTH AUDIO STARTUP (ACQUIRED)

Test Your Journey with No-Code Storyboards

  • Clarify your product/market strategy & risky assumptions
  • Identify who NEEDS what you offer — and who doesn’t
  • Discover the habits and motivations of your best customers
  • Synthesize insights into Job Stories about customers’ intrinsic motivation & existing habits

Game Thinking saved us from struggling through Customer Discovery on our own

9 cara headshot

Cara Meverden

Podcasts @ Apple

This program help me serve customers better & deliver client solutions faster.

dylan

Dylan Watkins

Founder, Reality Smash

This program is magic for entrepreneurs searching for product/market fit

candis

Candis Best

CEO @ Learningateway

This program saved my team months of time. Incredible value

1516238610459

Vinayak Joglekar

CTO @ Excellerate

CASE STUDIES

Drive results that stick

We’ve helped teams at these companies to design their product to target and engage the right customers.

Finally, I have a method to track innovation projects & help my team build hits

george

George Ogbonnaya

VP @ First City Monument Bank

This program got everyone on the same page, testing our assumptions

allison kelsey

Allison Kelsey

Director of Product @ Geocaching

Amy Jo’s MVP methodology is fantastic. The results you’ll see are a no-brainer

ofer-square

Ofer Leidner

President, Twill / Happify

DRIVE RETENTION

Build sustained engagement

Game Thinking gets FAR better results for our clients than Gamification

Jaxton-Profile-Photo-Square-smaller

Jaxton Cheah

Gamification Coach

BUILD HABITS THAT STICK

Do higher-impact user research 

Game Thinking gave me techniques to accelerate my research. Brilliant!

amanda taylor

Amanda Taylor

Head of Insights @ (stealth)

Start applying Game Thinking to your project!