Rapid Innovation Case Studies
How teams in diverse industries are using Game Thinking to 10X PMF
SUPERFAN DISCOVERY FOR EV INNOVATION @ GM
Find your Market Niche
- Identify who NEEDS your product
— & who doesn’t - Discover the habits & motivations driving them
- Synthesize insights into Job Stories about your customers’ intrinsic motivation & existing habits
This program made me a better, more strategic product maker
Ian Brand
Product Innovation @ General Motors
Amy Jo has a refined, effective process for bringing new ideas to life
Blair Ethington
VP @ eBay
Amy Jo’s program & insights gave me practical, tangible design skills.
Gina Bianchini
CEO, Mighty Networks
This program changed how we design; it delivers powerful insights fast
Kacie Hsu
User Research @ Jam City
Habit Design FOR AI STARTUP REPLIKA
Build Engagement From the Ground Up
- Visualize how customers will use your product over time with a four-stage Mastery Path
- Use hot-core customer insights to create a sticky re-engagement loop
- Drive lasting retention with Progression Design & Cooperative Social Mechanics
Working with Amy Jo is like having a world-class product designer in your pocket
Eugenia Kuyda
CEO, Replika.ai
Start applying Game Thinking to your project!
Concept Validation FOR STEALTH AUDIO STARTUP (ACQUIRED)
Test Your Journey with No-Code Storyboards
- Clarify your product/market strategy & risky assumptions
- Identify who NEEDS what you offer — and who doesn’t
- Discover the habits and motivations of your best customers
- Synthesize insights into Job Stories about customers’ intrinsic motivation & existing habits
Game Thinking saved us from struggling through Customer Discovery on our own
Cara Meverden
Podcasts @ Apple
This program help me serve customers better & deliver client solutions faster.
Dylan Watkins
Founder, Reality Smash
This program is magic for entrepreneurs searching for product/market fit
Candis Best
CEO @ Learningateway
This program saved my team months of time. Incredible value
Vinayak Joglekar
CTO @ Excellerate
CASE STUDIES
Drive results that stick
We’ve helped teams at these companies to design their product to target and engage the right customers.
Finally, I have a method to track innovation projects & help my team build hits
George Ogbonnaya
VP @ First City Monument Bank
This program got everyone on the same page, testing our assumptions
Allison Kelsey
Director of Product @ Geocaching
Amy Jo’s MVP methodology is fantastic. The results you’ll see are a no-brainer
Ofer Leidner
President, Twill / Happify
DRIVE RETENTION
Build sustained engagement
Game Thinking gets FAR better results for our clients than Gamification
Jaxton Cheah
Gamification Coach
BUILD HABITS THAT STICK
Do higher-impact user research
Game Thinking gave me techniques to accelerate my research. Brilliant!
Amanda Taylor
Head of Insights @ (stealth)
