CASE STUDY: Happify
From innovative idea to market leader
The founders of Happify set out to make a game based on the science of happiness. But they weren’t sure if consumers would pay for it.
Using Game Thinking, they discovered a high-need market niche & pivoted their game idea into a Pinterest-like mobile app. Happify is now a market leader in digital mental health, with enterprise products covered by insurance.
Turn the Science of Happiness into an App
Happify is the brainchild of two brilliant entrepreneurs: Ofer Leidner & Tomer Ben-kiki. After selling their gaming company, they experimented with science-based happiness exercises & were astonished by how powerful & effective those activities could be.
Ask the hard, important questions upfront
Based on their transformative experience, Ofer & Tomer started working on a digital happiness game. They knew that games could drive engagement, & happiness exercises (done consistently) could improve well-being.
What they didn’t know was:
- What form this digital happiness game should take
- What the UX & interaction model should look like
- Who the early customers would be
- Whether the business model would work
To find new market opportunities, start by understanding the existing habits and unmet needs of your leading-edge customers
Test End-to-End Storyboards with the Right Customers
The Happify founders wanted to create a successful business – not just a great product – so we focused on answering the most important business question upfront:
Would people actually pay money for proven, science-based happiness exercises in a convenient, game-like format?
Showing end-to-end storyboards to customers
To answer that question, we interviewed potential early customers, & narrowed our focus to a few key segments. Then we created & tested concept storyboards of our game ideas, to get feedback from our best-fit customers.