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Game Thinking book

Synopsis: Game Thinking is a proven, step-by-step system for entrepreneurs and product managers who want to accelerate their path to product market fit, and build lasting engagement into their product experience. The game thinking system is based on the principles of lean design, agile design, and design thinking, and supercharged with design techniques from hit games. Author and startup coach Amy Jo Kim has helped thousands of organizations like Netflix, Ubisoft, The New York Times, and Happify use Game Thinking to innovate smarter and reduce risk. Game Thinking is loaded with detailed guidance, case studies, and full color illustrations. If you want to build a highly engaging product in record time, this book is for you.

About the Author

Named by Fortune as one of the top 10 influential women in games, Amy Jo Kim is a social game designer, community architect, and startup coach. Her design credits include Rock Band, The Sims,Ultima Online, eBay, Netflix, Covet Fashion, nytimes.com, Happify and Pley. She pioneered the idea of applying game design to digital services, and is known for her book, Community Building on the Web (Peachpit, 2000). She holds a PhD in Behavioral Neuroscience from the University of Washington and a BA in Experimental Psychology. Amy Jo is passionate about helping entrepreneurs innovate faster and smarter; she teaches Game Thinking at Stanford University and is an adjunct professor of Game Design at the USC School of Cinematic Arts.