About the Author
Named by Fortune as one of the top 10 influential women in games, Amy Jo Kim is a social game designer, community architect, and startup coach. Her design credits include Rock Band, The Sims,Ultima Online, eBay, Netflix, Covet Fashion, nytimes.com, Happify and Pley. She pioneered the idea of applying game design to digital services, and is known for her book, Community Building on the Web (Peachpit, 2000). She holds a PhD in Behavioral Neuroscience from the University of Washington and a BA in Experimental Psychology. Amy Jo is passionate about helping entrepreneurs innovate faster and smarter; she teaches Game Thinking at Stanford University and is an adjunct professor of Game Design at the USC School of Cinematic Arts.