What is Game Thinking?
Game Thinking helps you validate your idea by testing the right prototype on the right customers.
Learn how this powerful methodology works – step by step.
You don’t have to be a game designer to think like one
You’ve got a hot idea for an innovative product.
But how do you know if it’s what your customers really want?
Will it keep them engaged? What’s the best way to test that — and who should you test it on?
The only way to answer these questions is to validate your idea with real customers.
But prototyping and testing can be expensive and time consuming. We need reliable methods for bringing compelling ideas to life – faster and smarter.
Finally, I have a method to track innovation projects & help my team build hits
VP @ First City Monument Bank
Enter Game Thinking
Game Thinking is a proven innovation system that blends Game Design, Systems Thinking, Design Thinking, and Agile/Lean Practices into a potent recipe for accelerating innovation.
Game Thinking speeds up product validation and customer discovery by showing you how to:
- partner with the right early customers and leverage their investment to tune your systems
- plan your product lifecycle around a mastery path – and zero-in on the right parts to test first
- build a stripped down, high-learning MVP that drives engagement from the ground up
Validate your product ideas like a game designer
The Game Thinking process is fast, targeted, and confidence-boosting.
You’ll know within weeks (not months or years) if you’re on the right track.
You can make Game Thinking work for your idea
Game Thinking isn’t just for games. Teams who work in automotive, beauty, education, entertainment, finance, healthcare, manufacturing, & technology have launched successful products using Game Thinking.
Game studios, hot startups & global brands worldwide have used Game Thinking to build breakthrough innovations. And you can too.
I got powertools to validate my idea & find product/market fit
Founder @ Anaphore
Is Game Thinking like Gamification?
Not at all. Game Thinking distills the development process behind hit games into a step-by-step system.
Gamification can open the door & gets people interested in the power of games. Game Thinking is the next step.