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Training & Coaching Programs

Power-UP your PRODUCT EXPERIENCE SKILLS

Nail retention & delight your customers

Journey Design is a proven process for driving retention & innovating smarter, used by startups, game studios, & global brands.  

We’ve helped teams working in automotive, education, finance, gaming, healthcare, media, & telecomm achieve product breakthroughs & get their projects greenlit & funded.

You CAN work smarter. Use Journey Design to build an engaging product experience with confidence. 

Amy Jo’s program & insights gave me practical, tangible design skills.

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Gina Bianchini

CEO, Mighty Networks

What’s your innovation style?

Take our quiz to find out what type of innovator you are.

Upon completion, you’ll receive a free innovation cheatsheet with tips that match your style!

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World-Class Support

Get insights from world-class VIP mentors like…

Lean UX Expert

Cindy Alvarez

Lean UX Expert
Retired Investor

Victor Asemota

Retired Investor
Founder, Runway

Siqi Chen

Founder, Runway
Co-founder, Spry Fox

Dan Cook

Co-founder, Spry Fox
Creator, PUBG

Brendan Greene

Creator, PUBG
Author & Educator

Alfie Kohn

Author & Educator
UX Strategy & Design

Erika Hall

UX Strategy & Design
Author, Gamer's Brain

Celia Hodent

Author, Gamer’s Brain
Director, Owlchemy

Chelsea Howe

Director, Owlchemy
Behavioral Economics

Jason Hreha

Behavioral Economics
Seed-stage Investor

Charles Hudson

Seed-stage Investor
Co-founder, Near Horizon

Mark Jacobstein

Co-founder, Near Horizon
Games-based learning

Karl Kapp

Games-based learning
Lean UX Design

Laura Klein

Lean UX Design
A Theory of Fun

Raph Koster

A Theory of Fun
Investor, A16Z

Jon Lai

Investor, A16Z
co-founder, Floodgate

Mike Maples Jr.

co-founder, Floodgate
Game Designer

Steve Meretzky

Game Designer
Jobs-to-be-done

Bob Moesta

Jobs-to-be-done
Author, Story Mapping

Jeff Patton

Author, Story Mapping
Founder, Zynga

Marc Pincus

Founder, Zynga
CEO, Beamable

Jon Radoff

CEO, Beamable
Founder, Second Life

Philip Rosedale

Founder, Second Life
UX Storyboarding Expert

Pavel Samsonov

UX Storyboarding Expert
The Art of Game Design

Jesse Schell

The Art of Game Design
Jobs-to-be-done Guru

Chris Spiek

Jobs-to-be-done Guru
Founder, UIE

Jared Spool

Founder, UIE
Seed-stage Investor

Garry Tan

Seed-stage Investor
Professor, Wharton

Kevin Werbach

Professor, Wharton
Game Economy Design

Mitch Zamora

Game Economy Design

Applied Worldwide

Leading brands have adopted Game Thinking

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CEO, Reality Labs

Dylan Watkins

CEO, Reality Labs