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Training & Coaching Programs

Power-UP your PRODUCT EXPERIENCE SKILLS

Nail retention & delight your customers

Journey Design is a proven process for driving retention & innovating smarter, used by startups, game studios, & global brands.  

We’ve helped teams working in automotive, education, finance, gaming, healthcare, media, & telecomm achieve product breakthroughs & get their projects greenlit & funded.

You CAN work smarter. Use Journey Design to build an engaging product experience with confidence. 

Amy Jo’s program & insights gave me practical, tangible design skills.

Gina Bianchini

CEO, Mighty Networks

What’s your innovation style?

Take our quiz to find out what type of innovator you are.

Upon completion, you’ll receive a free innovation cheatsheet with tips that match your style!

World-Class Support

Get insights from world-class VIP mentors like…

Cindy Alvarez

Lean UX Expert

Victor Asemota

Retired Investor

Siqi Chen

Founder, Runway

Dan Cook

Co-founder, Spry Fox

Brendan Greene

Creator, PUBG

Alfie Kohn

Author & Educator

Erika Hall

UX Strategy & Design

Celia Hodent

Author, Gamer’s Brain

Chelsea Howe

Director, Owlchemy

Jason Hreha

Behavioral Economics

Charles Hudson

Seed-stage Investor

Mark Jacobstein

Co-founder, Near Horizon

Karl Kapp

Games-based learning

Laura Klein

Lean UX Design

Raph Koster

A Theory of Fun

Jon Lai

Investor, A16Z

Mike Maples Jr.

co-founder, Floodgate

Steve Meretzky

Game Designer

Bob Moesta

Jobs-to-be-done

Jeff Patton

Author, Story Mapping

Marc Pincus

Founder, Zynga

Jon Radoff

CEO, Beamable

Philip Rosedale

Founder, Second Life

Pavel Samsonov

UX Storyboarding Expert

Jesse Schell

The Art of Game Design

Chris Spiek

Jobs-to-be-done Guru

Jared Spool

Founder, UIE

Garry Tan

Seed-stage Investor

Kevin Werbach

Professor, Wharton

Mitch Zamora

Game Economy Design

Applied Worldwide

Leading brands have adopted Game Thinking

Dylan Watkins

CEO, Reality Labs