Skip to content

Training & Coaching Programs

Power-UP your PRODUCT EXPERIENCE SKILLS

Nail retention & delight your customers

Journey Design is a proven process for driving retention & innovating smarter, used by startups, game studios, & global brands.  

We’ve helped teams working in automotive, education, finance, gaming, healthcare, media, & telecomm achieve product breakthroughs & get their projects greenlit & funded.

You CAN work smarter. Use Journey Design to build an engaging product experience with confidence. 

Amy Jo’s program & insights gave me practical, tangible design skills.

410-gina-bianchini

Gina Bianchini

CEO, Mighty Networks

HANDS-ON TRAINING & COACHING PROGRAMS

Level-up your team & work smarter

We support founders, product leaders & innovative teams with world-class training & expert coaching. 

maven journey design workshop thumbnail APR 2025

HIGH-IMPACT WORKSHOP TO LEARN THE SYSTEM

Journey Design Workshop

Learn how to design an engaging product experience with our Journey Design system, then create instant storyboards with JourneyMaker, our GenAI design tool. 

Want to use Jobs-To-Be-Done to build the right product? You’re in good hands with Amy Jo

602-03-bob-moesta

Bob Moesta

Founder, ReWired Group

Game Thinking is WAY better than gamification. The more I learned, the more in love I fell with it

405-jared-spool

Jared Spool

Founder, Makers of Awesomeness

Game Thinking saved us from struggling through Customer Discovery on our own

9 cara headshot

Cara Meverden

Podcasts @ Apple

Journey Design Masterclass THUMBNAIL

ADVANCED TRAINING & IMPLEMENTATION SUPPORT

Journey Design Masterclass

In this accelerated training program, you’ll learn how to design, iterate & build an engaging product that wins your market, and get feedback & support as you build & iterate your journey.

Working with Amy Jo is like having a world-class product designer in your pocket

eugenia

Eugenia Kuyda

CEO, Replika.ai

This program saved my team months of time. Incredible value

1516238610459

Vinayak Joglekar

CTO @ Excellerate

I was amazed at how quickly we found our ideal target customers. This stuff works. 

robin allenson

Robin Allenson

CEO & Founder, Similar.ai 

The 8-Step Path to Product/Market Fit

1:1 & GROUP COACHING PROGRAMS

Product Leadership Coaching

Do you want to improve your results with customized, actionable coaching & support?  If you want to take your product leadership skills to the next level, we can help.  

What’s your innovation style?

Take our quiz to find out what type of innovator you are.

Upon completion, you’ll receive a free innovation cheatsheet with tips that match your style!

Untitled presentation (1)

World-Class Support

Get insights from world-class VIP mentors like…

Lean UX Expert

Cindy Alvarez

Lean UX Expert
Retired Investor

Victor Asemota

Retired Investor
Founder, Runway

Siqi Chen

Founder, Runway
Co-founder, Spry Fox

Dan Cook

Co-founder, Spry Fox
Creator, PUBG

Brendan Greene

Creator, PUBG
Author & Educator

Alfie Kohn

Author & Educator
UX Strategy & Design

Erika Hall

UX Strategy & Design
Author, Gamer's Brain

Celia Hodent

Author, Gamer’s Brain
Director, Owlchemy

Chelsea Howe

Director, Owlchemy
Behavioral Economics

Jason Hreha

Behavioral Economics
Seed-stage Investor

Charles Hudson

Seed-stage Investor
Co-founder, Near Horizon

Mark Jacobstein

Co-founder, Near Horizon
Games-based learning

Karl Kapp

Games-based learning
Lean UX Design

Laura Klein

Lean UX Design
A Theory of Fun

Raph Koster

A Theory of Fun
Investor, A16Z

Jon Lai

Investor, A16Z
co-founder, Floodgate

Mike Maples Jr.

co-founder, Floodgate
Game Designer

Steve Meretzky

Game Designer
Jobs-to-be-done

Bob Moesta

Jobs-to-be-done
Author, Story Mapping

Jeff Patton

Author, Story Mapping
Founder, Zynga

Marc Pincus

Founder, Zynga
CEO, Beamable

Jon Radoff

CEO, Beamable
Founder, Second Life

Philip Rosedale

Founder, Second Life
UX Storyboarding Expert

Pavel Samsonov

UX Storyboarding Expert
The Art of Game Design

Jesse Schell

The Art of Game Design
Jobs-to-be-done Guru

Chris Spiek

Jobs-to-be-done Guru
Founder, UIE

Jared Spool

Founder, UIE
Seed-stage Investor

Garry Tan

Seed-stage Investor
Professor, Wharton

Kevin Werbach

Professor, Wharton
Game Economy Design

Mitch Zamora

Game Economy Design

Applied Worldwide

Leading brands have adopted Game Thinking

Screen Shot 2022-09-29 at 11.20.39 AM
CEO, Reality Labs

Dylan Watkins

CEO, Reality Labs