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Validate ideas 10X FASTER with our

Game Thinking Programs

Power your innovation with Game Thinking

Want massively better outcomes?

Game Thinking is a proven innovation system used by startups, game studios, & global brands.  

Teams working in automotive, education, finance, gaming, healthcare, media, & telecomm have used Game Thinking to find product/market fit & get their projects funded

You CAN work smarter. Find out what Game Thinking can do for you.

Amy Jo’s program & insights gave me practical, tangible design skills.

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Gina Bianchini

CEO, Mighty Networks

OUR Programs

Level-up your innovation skills

We help founders, product leaders & innovative teams find product/market fit with high-impact programs. 

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2-WEEK COURSE

Validate ideas 10X faster with Customer Journey Storyboards

What’s the best way to prototype & test your 30-day customer experience? Customer Journey Storyboards. In this hands-on course, you’ll learn how to visualize your end-to-end customer experience & save months of time. 

Want to use Jobs-To-Be-Done to build the right product? You’re in good hands with Amy Jo

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Bob Moesta

Founder, ReWired Group

Game Thinking is WAY better than gamification. The more I learned, the more in love I fell with it

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Jared Spool

Founder, Makers of Awesomeness

Game Thinking saved us from struggling through Customer Discovery on our own

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Cara Meverden

Podcasts @ Apple

12-WEEK INNOVATION INTENSIVE

PMF Sprint

In this accelerated hands-on program, we help ambitious teams validate ideas faster & find product/market fit. 

Working with Amy Jo is like having a world-class product designer in your pocket

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Eugenia Kuyda

CEO, Replika.ai

This program saved my team months of time. Incredible value

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Vinayak Joglekar

CTO @ Excellerate

I was amazed at how quickly we found the right people to test our product

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Robin Allenson

Founder, Similar.ai

The 8-Step Path to Product/Market Fit

PRODUCT LEADERSHIP COACHING

Group & 1:1 Coaching

Do you want to improve your results with customized, actionable leadership support?  We offer private & group coaching for founders, executives & product leaders who want to take their skills to the next level.

90-DAY+ TRAINING INTENSIVE

Game Thinking Masterclass

Advanced training for product teams & leaders who want to level-up their innovation skills & 10X product/market fit.  

Innovation Quiz

What’s your innovation style?

Take our quiz to find out more about what kind of innovator you are.

Upon completion, you’ll receive a free innovation cheatsheet with tips that match your style!

Applied Worldwide

Leading brands have adopted Game Thinking

World-Class Support

Our programs include insights from expert VIP mentors like…

Lean UX Expert

Cindy Alvarez

Lean UX Expert
Retired Investor

Victor Asemota

Retired Investor
Founder, Runway

Siqi Chen

Founder, Runway
Co-founder, Spry Fox

Dan Cook

Co-founder, Spry Fox
Creator, PUBG

Brendan Greene

Creator, PUBG
Author & Educator

Alfie Kohn

Author & Educator
Executive Coach

Dr. Julie Gurner

Executive Coach
UX Strategy & Design

Erika Hall

UX Strategy & Design
Author, The Gamer's Brain

Celia Hodent

Author, The Gamer’s Brain
Director, Owlchemy

Chelsea Howe

Director, Owlchemy
Behavioral Economics

Jason Hreha

Behavioral Economics
Seed-stage Investor

Charles Hudson

Seed-stage Investor
Games-based learning

Karl Kapp

Games-based learning
Lean UX Design

Laura Klein

Lean UX Design
A Theory of Fun

Raph Koster

A Theory of Fun
Investor, A16Z

Jon Lai

Investor, A16Z
Game Designer

Steve Meretzky

Game Designer
Jobs-to-be-done

Bob Moesta

Jobs-to-be-done
Business& Lean UX

Barry O'Reilly

Business& Lean UX
Author, Story Mapping

Jeff Patton

Author, Story Mapping
Founder, Zynga

Marc Pincus

Founder, Zynga
CEO, Beamable

Jon Radoff

CEO, Beamable
Founder, Second Life

Philip Rosedale

Founder, Second Life
UX Storyboarding Expert

Pavel Samsonov

UX Storyboarding Expert
The Art of Game Design

Jesse Schell

The Art of Game Design
Jobs-to-be-done Guru

Chris Spiek

Jobs-to-be-done Guru
Founder, UIE

Jared Spool

Founder, UIE
Seed-stage Investor

Garry Tan

Seed-stage Investor
Professor, Wharton

Kevin Werbach

Professor, Wharton
Game Economy Design

Mitch Zamora

Game Economy Design