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About Us

We help innovative teams build breakout hits

We’re accomplished game designers who’ve worked on hits like The Sims, Rock Band, Tetris, Bejeweled, Netflix, Covet Fashion, Replika, & 

In 2018, we published Game Thinking to share our approach to validating ideas & designing high-retention experiences – honed by working on hit games & products. 

We’ve co-developed a suite of Game Thinking programs to help designers, founders & product leaders level-up their innovation skills & get better outcomes. 

And we support product teams working at startups, game studios & global brands with hands-on design & validation services.

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Amy Jo Kim

Amy Jo Kim is a social game designer, community architect & startup coach. She helps product leaders & innovative teams validate ideas faster & drive retention with Game Thinking – a framework based on design techniques from hit games.

  • Named by Fortune as one of 10 powerful women in games
  • Designer on The Sims, Rock Band, eBay, Netflix, Ultima Online, Covet Fashion, & Replika
  • Clients include Disney, Electronic Arts, General Motors, Google, Lumosity, New York Times, P&G, Shiseido, Square/Enix, & Ubisoft
  • Author of Community Building on the Web (2000) and Game Thinking (2018)
  • Taught Game Design at USC Film School & Stanford
  • PhD Behavioral Neuroscience (University of Washington) & BA Psychology (UCSD)

More about Amy Jo…

Corporate Photography

Scott Kim 

Scott Kim is a prolific & versatile designer of puzzles, games, toys, & graphic art. In addition to coaching & consulting, Scott manages the Game Thinking TV youtube channel.

More about Scott…