About Us
We help innovative teams build breakout hits
We’re accomplished game designers who’ve worked on hits like The Sims, Rock Band, Tetris, Bejeweled, Netflix, Covet Fashion, Replika, & abcmouse.com.
In 2018, we published Game Thinking to share our approach to validating ideas & designing high-retention experiences – honed by working on hit games & products.
We’ve co-developed a suite of Game Thinking programs to help designers, founders & product leaders level-up their innovation skills & get better outcomes.
And we support product teams working at startups, game studios & global brands with hands-on design & validation services.
Amy Jo Kim
Amy Jo Kim is a social game designer, community architect & startup coach. She helps product leaders & innovative teams validate ideas faster & drive retention with Game Thinking – a framework based on design techniques from hit games.
- Named by Fortune as one of 10 powerful women in games
- Designer on The Sims, Rock Band, eBay, Netflix, Ultima Online, Covet Fashion, & Replika
- Clients include Disney, Electronic Arts, General Motors, Google, Lumosity, New York Times, P&G, Shiseido, Square/Enix, & Ubisoft
- Author of Community Building on the Web (2000) and Game Thinking (2018)
- Taught Game Design at USC Film School & Stanford
- PhD Behavioral Neuroscience (University of Washington) & BA Psychology (UCSD)
Scott Kim
Scott Kim is a prolific & versatile designer of puzzles, games, toys, & graphic art. In addition to coaching & consulting, Scott manages the Game Thinking TV youtube channel.
- Known for his pioneering graphic design book, Inversions
- Designer on Tetris, Bejeweled, RushHour, Lumosity, abcmouse & Moshi Monsters
- Created Little Book of Big Mindbenders & Brainteasers page-a-day calendar
- Co-authored The Playful Brain with neuroscientist Richard Restak
- PhD in Computers & Graphic Design from Stanford
- In-demand speaker on Serious Games, Puzzle Design & Educational Game Design
