Product Breakthrough Bootcamp
High-impact training for founders, builders, & product leaders
ACCELERATE PRODUCT/MARKET FIT
Get product breakthroughs 10X faster 🎯
Want reliably better outcomes?
In this 5-day workshop you’ll learn how to validate ideas 10X faster with the Product Breakthrough Method.
Startups, game studios & global brands use this method to launch successful products. You can too.
Ready to level-up your product design skills & save your team months of time? This is for you.
NEXT BOOTCAMP RUNS JAN 13-17 2025
This program is magic for entrepreneurs searching for product/market fit
Candis Best
CEO @ Learningateway
This program saved my team months of time. Incredible value
Vinayak Joglekar
CTO @ Excellerate
This program changed how we design; it delivers powerful insights fast
Kacie Hsu
User Research @ Jam City
What you can expect IN THE BOOTCAMP
Learn the Product Breakthrough Method đź““
In the Bootcamp, you’ll learn how to build & test a no-code prototype with your “true believers” AKA high-need early customers.
- DISCOVERY — identify and interview the right early customers and discover their existing habits & needs
- DESIGN — plan your product lifecycle around existing customer habits, and zero-in on the right parts to test first
- STORYBOARD — build a stripped down storyboard prototype that visualizes the end-to-end 30-day customer experience
- VALIDATION — test your storyboard with your early customers to validate and improve your customer journey
Who it’s for
What you’ll learn
Create a sticky Habit Loop
Validate ideas 10X faster with no-code Instant Storyboards
How to build an internal Playbook to implement these ideas
DISCOVERY: Find underserved, high-need customers (ICP)
Get focused customer insights from the right people
- Clarify your beachhead strategy & high-risk assumptionsÂ
- Identify who NEEDS what you offer – and who doesn’t
- Understand your customers habits & motivations & document with Job Stories
DESIGN:Â Build customer habits with a sticky re-engagement loop
Design engagement into your product experience from the ground up
- Visualize your end-to-end Customer Journey
- Design a habit-building Core Loop
- Drive retention with smart Progression Design
STORYBOARD:Â Visualize your end-to-end product experience
Visualizs your end-to-end customer journey with low-fidelity storyboards
- Design an archtypal Customer Persona to star in your Storyboards
- Define how & where customers will access your product over a 30-day period
- Create low-fidelity sketches that capture key moments in your customer’s 30-day journey
VALIDATE: Playtest your Storyboards & de-risk your ideas
Show 30-day storyboards of the product experience to your ICP & find out how they react
- Test your concept with vetted early customers
- Update your design plans & next steps
- Plan next steps in your Game Thinking journey
- Receive a certificate of completion
Who we are
Meet your Bootcamp coaches 👋🏽
Amy Jo Kim
Game designer & startup coach
I’ve helped hundreds of product leaders bring ideas to life – co-designed Rock Band, The Sims, eBay, Covet Fashion, & Happify – run & sold a venture-funded startup.
I’m ready to help you delight your customers with high-retention products & games.
Scott Kim
Educational game designer
I’m a game designer specializing in puzzles & education games. I worked on Tetris & Bejeweled & created math games for education giant ABCmouse.com.
I’m ready to help you build more entertaining & effective product & games.
Game Thinking stretches beyond gaming
Trusted By Leading Brands, Startups & Game Studios
Game Thinking isn’t just for games. Our clients work in automotive, beauty, education, entertainment, finance, healthcare, manufacturing, and technology.
Successful product teams at Disney, Netflix, Tesla, Google, MTV, Electronic Arts, Ubisoft, & the New York Times have used Game Thinking to bring their ideas to life faster and smarter.
What about you?
This program made me a better, more strategic product maker
Ian Brand
Product Innovation @ General Motors
Amanda Taylor
Senior Researcher
Dylan Watkins
VR / AR Developer
Eugenia Kuyda
CEO @ Replika
Case Study
How Geocaching accelerated their product team
Allison Kelsey
Director of Product, Geocaching
the world’s largest treasure hunt
Allison Kelsey was searching for a process to help her teams innovate beyond their core product & reach new audiences.
She attended the Bootcamp with a colleague, and liked it so much she brought her entire team into the program.Â
LEVEL-UP YOUR SKILLS & ACCELERATE YOUR TEAM
Join the 2025 Product Breakthrough Bootcampđź’Ą
When you enroll in the Bootcamp, you get:
- 5 days of LIVE hands-on workshop training Jan 13-17 2025 (daily replays available)
- BONUS AMA Jan 28 to help you apply what you learned & answer your questions
- Access to JourneyMaker to accelerate research, habit-stack design, & create No-code Storyboards
- Self-paced videos to learn the Product Breakthrough Method at your own pace – UNLOCKED when you enroll
- Your step-by-step Product Breakthrough Playbook to guide your work – UNLOCKED when you enroll
- Feedback & support in our private online Bootcamp group – UNLOCKED when you enroll
Bootcamp for Teams
Enroll your team for $4997
5 seats for your team + customized intake interview +
two 90-minute coaching sessions with Amy Jo Kim
Bootcamp for Individuals
Enroll yourself for $1497
BONUS: get a private 45-min kickoff session with
Amy Jo Kim when you enroll before Jan 3 2025
Frequently Asked Questions
What is the Product Breakthrough Bootcamp?
A Product Breakthrough crash course that’ll level-up your product skills & help you get RESULTS.
When does the bootcamp happen?
We run the Bootcamp a few times a year. Our next Bootcamp is runs Jan 13-17 2025. Enrollment is open, grab your spot here
Where do I need to participate?
The Bootcamp runs online. You need a connected computer or mobile phone to access the materials & attend live sessions
What topics do you cover?Â
We help you develop key cross-functional product skills: strategy, research, game & UX design, & product management.
What happens if I get busy?Â
You move at your own pace, & you get lifetime access to the videos, templates & private group. Â
What if I can’t make it to the live meetings?
We run these Bootcamps regularly – so if you miss one, attend the next one at your convenience.
 I’m building an app/platform/enterprise system. Is Game Thinking only for games?
This methodology will improve any product that includes learning & mastery. It works for games – & ALSO for products, apps, & services where the goal is long-term engagement.
This reminds me of Gamification – but I’m not hearing a lot about game mechanics. What’s the difference?
Gamification can get people interested in the power of games. Game Thinking is the next step – & the Product Breakthrough Method implements that approach to deliver results,
Will my employer cover the cost? Â
If your company has a training budget, this should be easy to cover. Participating will enhance your product design and management skills – and your entire team will benefit from the techniques you bring back to the company.
Is this a good fit for me?Â
It’s all about what kind of outcomes you’re looking for. If you want to super-charge your product innovation skills, find product/market fit faster than you thought possible, and leverage the deeper underlying power of games – this is for you.Â
What our Graduates are saying
Cara Meverden - Podcasts @ Apple
Robin Allenson -CEO, Similar.aiÂ
Jaxton Cheah - L&D Agency Owner
Amy Jo has a refined, effective process for bringing new ideas to life
Blair Ethington
VP @ eBay
This program saved my team months of time. Incredible value
Vinayak Joglekar
CTO @ Excellerate
Now I can do research much earlier & set my teams up for success
Bonnie Chiurazzi
Director Market Insights, Glassdoor
This program changed how we design; it delivers powerful insights fast
Kacie Hsu
User Research @ Jam City
Finally, I have a method to track innovation projects & help my team build hits
George Ogbonnaya
VP @ First City Monument Bank
Want to use Jobs-To-Be-Done to build the right product? You’re in good hands with Amy Jo
Bob Moesta
Founder, ReWired Group
