Journey Design Sprint
Drive retention & build an engaging product experience
The OPPORTUNITY
Want reliably better outcomes?
You’re in the right place. In our Journey Design Sprint, we’ll work with your team to:
- find & recruit your ideal high-need customers (ICP)
- build a sticky Habit Loop & high-retention Customer Journey
- validate ideas 10X faster with Product Storyboards
We’ve helped dozens of innovative teams bring their ideas to life & win their market. How can we help you?
Like having a world-class product designer in your pocket
Eugenia Kuyda
CEO, Replika.ai
The Process
How we deliver breakthroughs
You don’t have to create working S/W or high-fidelity designs to get reliable customer feedback.
There’s a better way.
Our Journey Design Sprint delivers targeted customer feedback on your product in a few short weeks.
We help you move FAST with creative services – powered by JourneyMaker, our proprietary AI tool.
If you’re ready to accelerate – we’re here to get you meaningful results 🚀
Keep reading to find out more…
Phase 1: Discovery
Clarify your strategy & find your niche
- Elevator Ptich: define who you’re serving & what they need to make progress
- Niche Identification: discover the key traits of a high-need beachhead niche
Phase 2: Design
Build Engagement From the Ground Up
- Habit Synthesis: identify relevant Habit Stories among your Superfans
- Core Loop Design: design a sticky Habit Loop around an existing anchor habit
- Progression Design: describe how and why your customer makes progress
Phase 3: Storyboards
Visualize Your End-to-End Product Journey
- Beat Analysis: identify the key Story Beats in your end-to-end journey
- ICP Persona Design: define how your customer might engage with your product over time
- Journey Storyboards: visualize those beats as storyboards that show the customer journey
Phase 4: Validation
Test Your Journey with your ICP
- Playtest Plan: create & run high-learning playtests
- Insight Clips: collect video clips illustrating your key insights & findings
- Product Brief: summarize what you learned & next steps – share with team & stakeholders
This program made me a better, more strategic product maker
Ian Brand
Product Innovation @ General Motors
This program got everyone on the same page, testing our assumptions
Allison Kelsey
Director of Product @ Geocaching
I was amazed at how quickly we found our ideal target customers. This stuff works.
Robin Allenson
CEO & Founder, Similar.ai
Join an elite group of innovators
Not just for games – for startups, studios & global brands
If you’re building a product, app, service, or marketplace, our Product Validation Sprint will help you drive retention & dramatically accelerate product/market fit.
Hundreds of teams worldwide — working in diverse industries like beauty, education, entertainment, fintech, gaming, & healthcare – have achieved breakthroughs with our toolkit & methodology.
Amy Jo has a refined, effective process for bringing new ideas to life
Blair Ethington
VP @ eBay
Cara Meverden
Podcasts @ Apple
Dylan Watkins
VR / AR Developer
Eugenia Kuyda
CEO @ Replika
This program had invaluable impact on my product thinking – AND my product
Chris Swain
Professor @ USC Iovine and Young Academy
Want to use Jobs-To-Be-Done to build the right product? You’re in good hands with Amy Jo
Bob Moesta
Founder, ReWired Group
Amy Jo’s program & insights gave me practical, tangible design skills.
Gina Bianchini
CEO, Mighty Networks
WORK WITH US
Get to product/market fit FASTER
In a Product Validation Sprint, we partner with your team to understand your project & solve your retention & engagement problems by executing the Sprint – delivering
- Screened ICP Testers to learn from & validate ideas with
- Synthesized ICP Personas to use for continued design work & prototyping
- 30-day Concept Storyboards that bring your product experience to life
- Targeted Customer Feedback on your product vision and/or feature set
- Recommended Journey Design, based on customer feedback
You’ve got to find your own window of opportunity. This is your instruction manual.
Garry Tan
CEO, Y Combinator
Finally, I have a method to track innovation projects & help my team build hits
George Ogbonnaya
VP @ First City Monument Bank
This program is magic for entrepreneurs searching for product/market fit
Candis Best
CEO @ Learningateway
This program saved my team months of time. Incredible value
Vinayak Joglekar
CTO @ Excellerate
Frequently Asked Questions
My team needs to find product/market fit, can this help?
YES! It’s perfect for teams who want to iterate faster & ship the right product to the right people. To learn more, apply now
What is the cost of the Product Breakthrough Sprint?
The cost ranges from $30-90K depending on team size, project complexity & services provided. To learn more, get in touch
I’m a solopreneur – is this for me?
If you’re a funded solopreneur & work with freelancers, it might be a fit. To explore how we can support you, get in touch
What is the time commitment?
We offer 3 levels of support. Your time commitment depends on your support level. To learn more, get in touch
Interested in our design services? We’d love to chat & explore how we can help you succeed.
Book your Discovery Call here ➜
Not ready to book a call yet? No worries, we’d love to hear from you.
CLICK HERE & send us a message with your service request & questions – we’ll get back to your within 48 hours.