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PMF Sprint

Supercharge your team & 10X product/market fit


Want reliably better innovation outcomes?

You’re in the right place.

Our fast-paced PMF Sprint will empower you & your team to:

  • find your ideal early market niche
  • build a sticky Habit Loop to drive retention
  • validate ideas faster with no-code storyboards

We’ve helped dozens of innovative teams bring their ideas to life & win their market. 

How can we help YOU? Let’s find out. 

Amy Jo’s MVP methodology is fantastic. The results you’ll see are a no-brainer


Ofer Leidner

President, Twill / Happify

The Process

Want to find PMF 10X Faster?

Make sure you’re building the right product for the right people

You don’t have to create working S/W or high-fidelity designs to get reliable customer feedback.

There’s a better way.  Our PMF Sprint delivers design-ready customer insights to your team & stakeholders in record time – enabled by our AI-powered PMF Toolkit. 

 Intrigued? Ready to accelerate? 

Keep reading to find out more…

journey map 4 phases
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Phase 1: Superfan Discovery   

Phase 1: Superfan Discovery   

Clarify your strategy & find the right  beachhead niche

  • Pitch Maker: define who you’re serving & what they need to make progress
  • Niche Finder: discover the key traits of a high-need beachhead niche
  • Screener Builder: draft your 6-question Screener Survey
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Phase 2: Sticky Habit Design 

Phase 2: Sticky Habit Design 

Build Long-Term Engagement From the Ground Up

  • Habit Synthesizer:  identify relevant Habit Stories among your Superfans
  • Loop Builder:  design a sticky Habit Loop around an existing anchor habit
  • Journey Crafter:  describe your customer’s goals during 4 Journey Stages
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Phase 3: End-to-End Storyboards

Phase 3: End-to-End Storyboards

Visualize Your End-to-End Customer Journey with No-code Storyboards

  • Beat Shaper:  identify the key Story Beats in your end-to-end journey
  • Persona Creator:  define how your customer will engage with your product over time  – specifying location, access device, time of day, anchor habits, & intent.
  • Storyboard Builder: visualize key “beats” in a 30-day customer experience
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Phase 4: Concept Validation

Phase 4: Concept Validation

Test Your End-to-End Journey with validated Superfans

  • Playtest Planner: create & run high-learning concept tests
  • Insight Clipper: collect video clips illustrating your key insights & findings
  • Brief Builder:  summarize what you learned & next steps to share with your team & stakeholders – including video highlights from customer play-tests.

This program had invaluable impact on my product thinking – AND my product


Chris Swain

Professor @ USC Iovine and Young Academy

This program got everyone on the same page, testing our assumptions

allison kelsey

Allison Kelsey

Director of Product @ Geocaching

I was amazed at how quickly we found the right people to test our product


Robin Allenson


WHY Game Thinking

Go beyond Design Thinking & Lean/Agile

If you’re familiar with Design Thinking, Lean/Agile, Stage-gate, or Gamification – you’re in the right place. 

Game Thinking embraces these frameworks, & adds proven, cutting- edge techniques from game design & systems thinking to take things further. 

Game Thinking extends existing frameworks

  • Save months of time by targeting a high-need, underserved niche
  • Drive retention with a sticky Habit Loop & engaging Customer Journey
  • Test your end-to-end experience with no-code Storyboards
game thinking venn diagram

You’ve got to find your own window of opportunity. Game Thinking is your instruction manual.

Garry headshot

Garry Tan

CEO, Ycombinator

Want to use Jobs-To-Be-Done to build the right product? You’re in good hands with Amy Jo


Bob Moesta

Founder, ReWired Group

Amy Jo’s program & insights gave me practical, tangible design skills.


Gina Bianchini

CEO, Mighty Networks

Game Thinking stretches beyond gaming

Join an elite group of innovators

Game Thinking is not just for games

If you’re building a product, app, service, or marketplace – Game Thinking can help you drive retention & accelerate product/market fit. 

Hundreds of teams worldwide — working in diverse industries like beauty, education, entertainment, fintech, gaming, & healthcare – have achieved breakthroughs with our Rapid Innovation toolkit.

When you join the Accelerator, you’ll become part of an elite group of high-performing teams who use Game Thinking to delight and engage customers.

Amy Jo has a refined, effective process for bringing new ideas to life


Blair Ethington

VP @ eBay

Cara Meverden

Podcasts @ Apple

Dylan Watkins

VR / AR Developer

Eugenia Kuyda

CEO @ Replika


What to expect in your PMF Sprint

Expert coaching & implementation support 

Your team get expert feedback & guidance with your project directly from Amy Jo Kim. 

Plus our higher levels  offer implementation support from our team that can include planning & running customer research, designing a sticky habit loop, and creating a stakeholder presentation to communicate your results. 

PMF Sprint

In-depth workshops that help you succeed

We kickoff each Sprint with an in-depth workshop to teach you the basics & accelerate your progress 

During these sessions,  you’ll create a customized gameplan & key Sprint materials quickly using our AI-powered Sprint Templates. 

sprints 1-4

AI-powered templates deliver results FAST

Our proprietary templates take the guesswork out of validating your ideas by showing you exactly what to do, and how to do it.

These templates will help us make smarter design decisions – faster than you thought possible. 

PMF Sprint

Monthly LIVE sessions with VIP guests

Each month, we bring in a world-class expert in game design, investing, UX, product management and other relevant topics.

You get a front-row seat in these exclusive sessions, plus the opportunity to ask questions & engage with our guest experts after the sessions.


Finally, I have a method to track innovation projects & help my team build hits


George Ogbonnaya

VP @ First City Monument Bank

This program is magic for entrepreneurs searching for product/market fit


Candis Best

CEO @ Learningateway

This program saved my team months of time. Incredible value


Vinayak Joglekar

CTO @ Excellerate


Apply for the PMF Sprint 

In this high-powered, fast-paced team program, you get

  • Hands-on expert coaching to tackle & solve your toughest challenges
  • Easy-to-follow training videos to learn the ropes at your convenience
  • Tactical Workshops that help you implement the system quickly
  • Step-by-step templates that guide you through each activity
  • AI-powered Tools to streamline recruiting, testing & communication
  • (Optional) Done-for-you services take over operations for your team

Game Thinking saved us from struggling through Customer Discovery on our own

9 cara headshot

Cara Meverden

Podcasts @ Apple

We offer 4 levels of supportfrom small-group coaching to high-powered professional services.  Apply NOW to get all the details.

Now accepting applications for Q2 2024

Frequently Asked Questions

I’m a solopreneur – is this for me? 

Our Accelerator is for funded teams. However, if you’re a solopreneur & work with freelancers, it might be a fit. To learn more, apply & tell us about your situation

My team needs to find PMF faster –  is this for me? 

YES! The Accelerator is perfect for teams who want to move faster, test ideas earlier, & ship the right product to the right people.  To learn more, apply now

What is the time commitment?

To get you results & save time, we offer 4 different levels of support. Your time commitment is 2-3 hours a week and upward,  depending on your support level.  

When do meetings happen?

Our small-group coaching sessions are at 9am PT.  Our private team coaching sessions are scheduled for a time that works best for your team. 

What if I get busy and need to miss a week or two?

This program is designed to accommodate vacations, crunch, & the realities of being a working professional.

What are the LIVE coaching meetings like? 

In our sessions, we’ll answer questions, share designs, review work-in-progress, & resolve roadblocks. 

 I’m building an app/platform/enterprise system. Is this only for games?

Game Thinking will improve any product experience that can be built around learning, mastery and empowerment. It works for games – and ALSO for products, apps, blogs, marketplaces, and events where the goal is long-term engagement. 

This reminds me of Gamification – but I’m not hearing a lot about game mechanics. What’s the difference?

Gamification opens the door and gets people interested in the power of games. Game Thinking is the next step.  You’ll learn how to bring your ideas to life like a game designer, and create a sticky habit loop  that empower your players