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Product Breakthrough Sprint

Supercharge your team & get to product/market fit

The OPPORTUNITY

Want reliably better innovation outcomes?

If you want customer clarity & product breakthroughs –  you’re in the right place.

In our Product Breakthrough Sprint, you & your team will:

  • find & recruit your ideal high-need customers
  • build a sticky Habit Loop & high-retention Customer Journey
  • validate ideas faster with no-code Concept Storyboards

We’ve helped dozens of innovative teams bring their ideas to life & win their market. 

How can we help you succeed? 

Working with Amy Jo is like having a world-class product designer in your pocket

eugenia

Eugenia Kuyda

CEO, Replika.ai

The Process

How we deliver product breakthroughs

You don’t have to create working S/W or high-fidelity designs to get reliable customer feedback.

There’s a better way.

Our Product Breakthrough Method delivers targeted customer feedback on your product in weeks, with minimal sunk cost in code or design

We help you move FAST with expert coaching & creative services – powered by our proprietary GenAi platform. 

If you’re ready to accelerate – we’re excited to get you results 🚀

Keep reading to find out more…

journey map 4 phases
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Phase 1: Superfan Discovery   

Phase 1: Superfan Discovery   

Clarify your strategy & find the right  beachhead niche

  • Pitch Maker: define who you’re serving & what they need to make progress
  • Niche Finder: discover the key traits of a high-need beachhead niche
  • Screener Builder: draft your 6-question Screener Survey
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Phase 2: Sticky Habit Design 

Phase 2: Sticky Habit Design 

Build Long-Term Engagement From the Ground Up

  • Habit Synthesizer:  identify relevant Habit Stories among your Superfans
  • Loop Builder:  design a sticky Habit Loop around an existing anchor habit
  • Journey Crafter:  describe your customer’s goals during 4 Journey Stages
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Phase 3: End-to-End Storyboards

Phase 3: End-to-End Storyboards

Visualize Your End-to-End Customer Journey with No-code Storyboards

  • Beat Shaper:  identify the key Story Beats in your end-to-end journey
  • Persona Creator:  define how your customer will engage with your product over time  – specifying location, access device, time of day, anchor habits, & intent.
  • Storyboard Builder: visualize key “beats” in a 30-day customer experience
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Phase 4: Concept Validation

Phase 4: Concept Validation

Test Your End-to-End Journey with validated Superfans

  • Playtest Planner: create & run high-learning concept tests
  • Insight Clipper: collect video clips illustrating your key insights & findings
  • Brief Builder:  summarize what you learned & next steps to share with your team & stakeholders – including video highlights from customer play-tests.

This program had invaluable impact on my product thinking – AND my product

chris

Chris Swain

Professor @ USC Iovine and Young Academy

This program got everyone on the same page, testing our assumptions

allison kelsey

Allison Kelsey

Director of Product @ Geocaching

I was amazed at how quickly we found our ideal target customers. This stuff works. 

robin allenson

Robin Allenson

CEO & Founder, Similar.ai 

WHY Game Thinking

Go beyond Design Thinking & Lean/Agile

If you’re familiar with Design Thinking, Lean/Agile, Stage-gate, or Gamification – you’re in the right place. 

Game Thinking embraces these frameworks, & adds proven, cutting- edge techniques from game design & systems thinking to take things further. 

Game Thinking extends & embraces existing frameworks

  • Save months of time by targeting a high-need, underserved niche
  • Drive retention with a sticky Habit Loop & engaging Customer Journey
  • Test your end-to-end experience with no-code Storyboards
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You’ve got to find your own window of opportunity. Game Thinking is your instruction manual.

Garry headshot

Garry Tan

CEO, Ycombinator

Want to use Jobs-To-Be-Done to build the right product? You’re in good hands with Amy Jo

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Bob Moesta

Founder, ReWired Group

Amy Jo’s program & insights gave me practical, tangible design skills.

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Gina Bianchini

CEO, Mighty Networks

Game Thinking stretches beyond gaming

Join an elite group of innovators

Not just for games

If you’re building a product, app, service, or marketplace – Game Thinking can help you drive retention & accelerate product/market fit. 

Hundreds of teams worldwide — working in diverse industries like beauty, education, entertainment, fintech, gaming, & healthcare – have achieved breakthroughs with our Rapid Innovation toolkit.

When you join the Accelerator, you’ll become part of an elite group of high-performing teams who use Game Thinking to delight and engage customers.

Amy Jo has a refined, effective process for bringing new ideas to life

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Blair Ethington

VP @ eBay

Cara Meverden

Podcasts @ Apple

Dylan Watkins

VR / AR Developer

Eugenia Kuyda

CEO @ Replika

ABOUT THE EXPERIENCE

What to expect in your Product Breakthrough Sprint

Expert coaching & implementation support 

Your team get expert feedback & guidance with your project directly from Amy Jo Kim. 

Plus our higher levels  offer implementation support from our team that can include planning & running customer research, designing a sticky habit loop, and creating a stakeholder presentation to communicate your results. 

Product Breakthrough Sprint

In-depth workshops that move you forward FAST

We kickoff each Sprint with an in-depth workshop to teach you the basics & accelerate your progress 

During these sessions,  you’ll create a customized gameplan & key Sprint materials quickly using our AI-powered Sprint Templates. 

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AI-powered templates deliver results FAST

Our proprietary templates take the guesswork out of validating your ideas by showing you exactly what to do, and how to do it.

These templates will help us make smarter design decisions – faster than you thought possible. 

Product Breakthrough Sprint

Monthly LIVE sessions with VIP guests

Each month, we bring in a world-class expert in game design, investing, UX, product management and other relevant topics.

You get a front-row seat in these exclusive sessions, plus the opportunity to ask questions & engage with our guest experts after the sessions.

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Finally, I have a method to track innovation projects & help my team build hits

george

George Ogbonnaya

VP @ First City Monument Bank

This program is magic for entrepreneurs searching for product/market fit

candis

Candis Best

CEO @ Learningateway

This program saved my team months of time. Incredible value

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Vinayak Joglekar

CTO @ Excellerate

WORK WITH US

Validate ideas faster & level-up your product design 

In this high-powered, fast-paced program you’ll get

  • Hands-on expert coaching to tackle & solve your toughest challenges
  • Easy-to-follow training videos to learn these techniques at your convenience
  • Tactical Workshops that help you understand & implement the method quickly
  • Step-by-step templates that guide you through each activity
  • AI-powered Tools that streamline recruiting, testing & communication
  • Services (optional) where we partner with your team & execute the Sprint

Game Thinking saved us from struggling through Customer Discovery on our own

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Cara Meverden

Podcasts @ Apple

Frequently Asked Questions

My team needs to find product/market fit, can this help? 

YES! It’s perfect for teams who want to iterate faster & ship the right product to the right people.  To learn more, apply now

What is the cost of the Product Breakthrough Sprint?

The cost ranges from $10-75K depending on team size, project complexity & services provided. To learn more, get in touch

I’m a solopreneur – is this for me? 

If you’re a funded solopreneur & work with freelancers, it might be a fit. To explore how we can support you,  get in touch 

What is the time commitment?

We offer 3 levels of support. Your time commitment depends on your support level.  To learn more, get in touch



Want to see JourneyMaker in action?

BOOK A DEMO

Let’s explore how we can support your team(s) & accelerate your workflow with JourneyMaker.

Book a demo & we’ll walk you through the tool, so you can see for yourself how it works. 

Not ready to book a demo yet? Got questions?

Send us a message – we’d love to hear from you.

Enquire about our Product Breakthrough Services

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