Journey Design Sprint
Drive retention & build an engaging product journey with GenAI
The OPPORTUNITY
Want reliably better outcomes?
If you want to help customers make meaningful progress – you’re in the right place.
In our Journey Design Sprint, we’ll work with your team to:
- find & recruit your ideal high-need customers (ICP)
- build a sticky Habit Loop & high-retention Customer Journey
- validate ideas 10X faster with Concept Storyboards
We’ve helped dozens of innovative teams bring their ideas to life & win their market.
How can we help you?
Working with Amy Jo is like having a world-class product designer in your pocket
Eugenia Kuyda
CEO, Replika.ai
The Process
How we deliver breakthroughs
You don’t have to create working S/W or high-fidelity designs to get reliable customer feedback.
There’s a better way.
Our Journey Design Sprint delivers targeted customer feedback on your product in a few short weeks.
We help you move FAST with creative services – powered by ou GenAi tool.
If you’re ready to accelerate – we’re here to get you results 🚀
Keep reading to find out more…
Phase 1: Superfan Discovery
Clarify your strategy & find the right beachhead niche
- Pitch Maker: define who you’re serving & what they need to make progress
- Niche Finder: discover the key traits of a high-need beachhead niche
- Screener Builder: draft your 6-question Screener Survey
Phase 2: Sticky Habit Design
Build Long-Term Engagement From the Ground Up
- Habit Synthesizer: identify relevant Habit Stories among your Superfans
- Loop Builder: design a sticky Habit Loop around an existing anchor habit
- Journey Crafter: describe your customer’s goals during 4 Journey Stages
Phase 3: End-to-End Storyboards
Visualize Your End-to-End Journey with No-code Storyboards
- Beat Shaper: identify the key Story Beats in your end-to-end journey
- Persona Creator: define how your customer will engage with your product over time – specifying location, access device, time of day, anchor habits, & intent.
- Storyboard Builder: visualize key “beats” in a 30-day customer experience
Phase 4: Concept Validation
Test Your End-to-End Journey with validated Superfans
- Playtest Planner: create & run high-learning concept tests
- Insight Clipper: collect video clips illustrating your key insights & findings
- Brief Builder: summarize what you learned & next steps to share with your team & stakeholders – including video highlights from customer play-tests.
This program made me a better, more strategic product maker
Ian Brand
Product Innovation @ General Motors
This program got everyone on the same page, testing our assumptions
Allison Kelsey
Director of Product @ Geocaching
I was amazed at how quickly we found our ideal target customers. This stuff works.
Robin Allenson
CEO & Founder, Similar.ai
Game Thinking stretches beyond gaming
Join an elite group of innovators
Not just for games
If you’re building a product, app, service, or marketplace – Game Thinking can help you drive retention & accelerate product/market fit.
Hundreds of teams worldwide — working in diverse industries like beauty, education, entertainment, fintech, gaming, & healthcare – have achieved breakthroughs with our Rapid Innovation toolkit.
When you join the Accelerator, you’ll become part of an elite group of high-performing teams who use Game Thinking to delight and engage customers.
Amy Jo has a refined, effective process for bringing new ideas to life
Blair Ethington
VP @ eBay
Cara Meverden
Podcasts @ Apple
Dylan Watkins
VR / AR Developer
Eugenia Kuyda
CEO @ Replika
This program had invaluable impact on my product thinking – AND my product
Chris Swain
Professor @ USC Iovine and Young Academy
Want to use Jobs-To-Be-Done to build the right product? You’re in good hands with Amy Jo
Bob Moesta
Founder, ReWired Group
Amy Jo’s program & insights gave me practical, tangible design skills.
Gina Bianchini
CEO, Mighty Networks
ABOUT THE EXPERIENCE
What to expect in your Journey Design Sprint
Expert coaching & implementation support
Your team get expert feedback & guidance with your project directly from Amy Jo Kim.
Plus our higher levels offer implementation support from our team that can include planning & running customer research, designing a sticky habit loop, and creating a stakeholder presentation to communicate your results.
In-depth workshops that move you forward FAST
We kickoff each Sprint with an in-depth workshop to teach you the basics & accelerate your progress
During these sessions, you’ll create a customized gameplan & key Sprint materials quickly using our AI-powered Sprint Templates.
AI-powered templates deliver results FAST
Our proprietary templates take the guesswork out of validating your ideas by showing you exactly what to do, and how to do it.
These templates will help us make smarter design decisions – faster than you thought possible.
Monthly LIVE sessions with VIP guests
Each month, we bring in a world-class expert in game design, investing, UX, product management and other relevant topics.
You get a front-row seat in these exclusive sessions, plus the opportunity to ask questions & engage with our guest experts after the sessions.
Finally, I have a method to track innovation projects & help my team build hits
George Ogbonnaya
VP @ First City Monument Bank
This program is magic for entrepreneurs searching for product/market fit
Candis Best
CEO @ Learningateway
This program saved my team months of time. Incredible value
Vinayak Joglekar
CTO @ Excellerate
WORK WITH US
Let’s build a high-retention customer journey
In a Journey Design Sprint, we partner with your team to understand your project & solve your retention & engagement problems by executing the Sprint – delivering
- Screened ICP Testers to learn from & validate ideas with
- Synthesized ICP Personas to use for continued design work & prototyping
- 30-day Concept Storyboards that bring your product experience to life
- Targeted Customer Feedback on your product vision and/or feature set
- Recommended Journey Design, based on customer feedback
You’ve got to find your own window of opportunity. Game Thinking is your instruction manual.
Garry Tan
CEO, Y Combinator
Frequently Asked Questions
My team needs to find product/market fit, can this help?
YES! It’s perfect for teams who want to iterate faster & ship the right product to the right people. To learn more, apply now
What is the cost of the Product Breakthrough Sprint?
The cost ranges from $10-75K depending on team size, project complexity & services provided. To learn more, get in touch
I’m a solopreneur – is this for me?
If you’re a funded solopreneur & work with freelancers, it might be a fit. To explore how we can support you, get in touch
What is the time commitment?
We offer 3 levels of support. Your time commitment depends on your support level. To learn more, get in touch
Let’s explore how we can help you succeed.