Product Breakthrough Sprint
Supercharge your team & get to product/market fit
The OPPORTUNITY
Want reliably better innovation outcomes?
If you want customer clarity & product breakthroughs – you’re in the right place.
In our Product Breakthrough Sprint, you & your team will:
- find & recruit your ideal high-need customers
- build a sticky Habit Loop & high-retention Customer Journey
- validate ideas faster with no-code Concept Storyboards
We’ve helped dozens of innovative teams bring their ideas to life & win their market.
How can we help you succeed?
Working with Amy Jo is like having a world-class product designer in your pocket
Eugenia Kuyda
CEO, Replika.ai
The Process
How we deliver product breakthroughs
You don’t have to create working S/W or high-fidelity designs to get reliable customer feedback.
There’s a better way.
Our Product Breakthrough Method delivers targeted customer feedback on your product in weeks, with minimal sunk cost in code or design.
We help you move FAST with expert coaching & creative services – powered by our proprietary GenAi platform.
If you’re ready to accelerate – we’re excited to get you results 🚀
Keep reading to find out more…
Phase 1: Superfan Discovery
Clarify your strategy & find the right beachhead niche
- Pitch Maker: define who you’re serving & what they need to make progress
- Niche Finder: discover the key traits of a high-need beachhead niche
- Screener Builder: draft your 6-question Screener Survey
Phase 2: Sticky Habit Design
Build Long-Term Engagement From the Ground Up
- Habit Synthesizer: identify relevant Habit Stories among your Superfans
- Loop Builder: design a sticky Habit Loop around an existing anchor habit
- Journey Crafter: describe your customer’s goals during 4 Journey Stages
Phase 3: End-to-End Storyboards
Visualize Your End-to-End Customer Journey with No-code Storyboards
- Beat Shaper: identify the key Story Beats in your end-to-end journey
- Persona Creator: define how your customer will engage with your product over time – specifying location, access device, time of day, anchor habits, & intent.
- Storyboard Builder: visualize key “beats” in a 30-day customer experience
Phase 4: Concept Validation
Test Your End-to-End Journey with validated Superfans
- Playtest Planner: create & run high-learning concept tests
- Insight Clipper: collect video clips illustrating your key insights & findings
- Brief Builder: summarize what you learned & next steps to share with your team & stakeholders – including video highlights from customer play-tests.
This program had invaluable impact on my product thinking – AND my product
Chris Swain
Professor @ USC Iovine and Young Academy
This program got everyone on the same page, testing our assumptions
Allison Kelsey
Director of Product @ Geocaching
I was amazed at how quickly we found our ideal target customers. This stuff works.
Robin Allenson
CEO & Founder, Similar.ai
WHY Game Thinking
Go beyond Design Thinking & Lean/Agile
If you’re familiar with Design Thinking, Lean/Agile, Stage-gate, or Gamification – you’re in the right place.
Game Thinking embraces these frameworks, & adds proven, cutting- edge techniques from game design & systems thinking to take things further.
Game Thinking extends & embraces existing frameworks
- Save months of time by targeting a high-need, underserved niche
- Drive retention with a sticky Habit Loop & engaging Customer Journey
- Test your end-to-end experience with no-code Storyboards
You’ve got to find your own window of opportunity. Game Thinking is your instruction manual.
Garry Tan
CEO, Ycombinator
Want to use Jobs-To-Be-Done to build the right product? You’re in good hands with Amy Jo
Bob Moesta
Founder, ReWired Group
Amy Jo’s program & insights gave me practical, tangible design skills.
Gina Bianchini
CEO, Mighty Networks
Game Thinking stretches beyond gaming
Join an elite group of innovators
Not just for games
If you’re building a product, app, service, or marketplace – Game Thinking can help you drive retention & accelerate product/market fit.
Hundreds of teams worldwide — working in diverse industries like beauty, education, entertainment, fintech, gaming, & healthcare – have achieved breakthroughs with our Rapid Innovation toolkit.
When you join the Accelerator, you’ll become part of an elite group of high-performing teams who use Game Thinking to delight and engage customers.
Amy Jo has a refined, effective process for bringing new ideas to life
Blair Ethington
VP @ eBay
Cara Meverden
Podcasts @ Apple
Dylan Watkins
VR / AR Developer
Eugenia Kuyda
CEO @ Replika
ABOUT THE EXPERIENCE
What to expect in your Product Breakthrough Sprint
Expert coaching & implementation support
Your team get expert feedback & guidance with your project directly from Amy Jo Kim.
Plus our higher levels offer implementation support from our team that can include planning & running customer research, designing a sticky habit loop, and creating a stakeholder presentation to communicate your results.
In-depth workshops that move you forward FAST
We kickoff each Sprint with an in-depth workshop to teach you the basics & accelerate your progress
During these sessions, you’ll create a customized gameplan & key Sprint materials quickly using our AI-powered Sprint Templates.
AI-powered templates deliver results FAST
Our proprietary templates take the guesswork out of validating your ideas by showing you exactly what to do, and how to do it.
These templates will help us make smarter design decisions – faster than you thought possible.
Monthly LIVE sessions with VIP guests
Each month, we bring in a world-class expert in game design, investing, UX, product management and other relevant topics.
You get a front-row seat in these exclusive sessions, plus the opportunity to ask questions & engage with our guest experts after the sessions.
Finally, I have a method to track innovation projects & help my team build hits
George Ogbonnaya
VP @ First City Monument Bank
This program is magic for entrepreneurs searching for product/market fit
Candis Best
CEO @ Learningateway
This program saved my team months of time. Incredible value
Vinayak Joglekar
CTO @ Excellerate
WORK WITH US
Validate ideas faster & level-up your product design
In this high-powered, fast-paced program you’ll get
- Hands-on expert coaching to tackle & solve your toughest challenges
- Easy-to-follow training videos to learn these techniques at your convenience
- Tactical Workshops that help you understand & implement the method quickly
- Step-by-step templates that guide you through each activity
- AI-powered Tools that streamline recruiting, testing & communication
- Services (optional) where we partner with your team & execute the Sprint
Game Thinking saved us from struggling through Customer Discovery on our own
Cara Meverden
Podcasts @ Apple
Frequently Asked Questions
My team needs to find product/market fit, can this help?
YES! It’s perfect for teams who want to iterate faster & ship the right product to the right people. To learn more, apply now
What is the cost of the Product Breakthrough Sprint?
The cost ranges from $10-75K depending on team size, project complexity & services provided. To learn more, get in touch
I’m a solopreneur – is this for me?
If you’re a funded solopreneur & work with freelancers, it might be a fit. To explore how we can support you, get in touch
What is the time commitment?
We offer 3 levels of support. Your time commitment depends on your support level. To learn more, get in touch
Ready for your breakthrough?
We want you to succeed. We’re ready to help you create the right product for the right people in the quickest way possible.
Book a call & let’s explore how we can support your team(s) with our Product Breakthrough Services
Not ready to chat yet? Send us a message – we’d love to hear from you.
