I’m excited to work with you

Hi. I’m Amy Jo Kim—social game designer, entrepreneur, and startup coach. I’ve worked with dozens of entrepreneurs to bring their ideas to life. Through trial-and-error, we’ve learned what works—and what doesn’t—in the early stage of innovation.

Now we’ve embedded our knowledge, process and best shortcuts into a powerful and flexible online program—accessible to startups, game studios, accelerators, and companies worldwide. If you’re creating an innovative product, the Game Thinking Masterclass will help you create a product that delights your early, passionate customers—and that’s the single best way to increase your chances of success.

I’m deeply passionate about helping entrepreneurs worldwide create compelling and successful products. I look forward to helping you and your team make faster, smarter product decisions and accelerate your path towards product/market fit.