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Secrets of Game Thinking

innovate smarter & unlock customer value

Validate your ideas 10X faster 🚀

Want reliably better innovation outcomes for your projects? 

Game Thinking Secrets is an accessible, high-impact course that teaches you the proven innovation system trusted by top teams at Disney, Tesla,  Ubisoft, Shiseido, General Motors, Harmonix, Geocaching, & numerous startups. 

You’ll discover how the development techniques behind hit games can super-charge your customer experience &  help you build a successful, high-retention product. 

For smarter, faster innovation – take this on-ramp.

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What the Course Includes

  • Short, actionable video lessons guide you through the content
  • Lesson handbook contains complete scripts for all lessons
  • Step-by-step playbook helps you apply Game Thinking to your project
  • Case Studies of familiar products show you these concepts in action 
  • Private online community with Q&A to acceleraste your learning

You get 4 easy-to-follow learning modules



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Not just a course: you get…

Timeless Techniques

You’ll learn proven product design & development skills that you can apply over and over again.

Lifetime Access

Your training materials are yours forever to use and re-use for each new exciting project you embark on.

Ongoing Support

Never get stuck – get support and guidance every step of the way in our online learning community.



…and so can you!

I’m excited to work with you

Hi. I’m Amy Jo Kim—social game designer, entrepreneur, and startup coach. I’ve worked with dozens of entrepreneurs to bring their ideas to life. Through trial-and-error, we’ve learned what works—and what doesn’t—in the early stage of innovation.

Now we’ve embedded our knowledge, process and best shortcuts into a powerful and flexible online program—accessible to startups, game studios, accelerators, and companies worldwide. If you’re creating an innovative product, the Game Thinking Masterclass will help you create a product that delights your early, passionate customers—and that’s the single best way to increase your chances of success.

I’m deeply passionate about helping entrepreneurs worldwide create compelling and successful products. I look forward to helping you and your team make faster, smarter product decisions and accelerate your path towards product/market fit.

Register now

  • 90-day money back guarantee
  • 8 videos, 1 PDF download, 5 templates
  • Lifetime access to videos and community
  • Time requirement: 5-20 hours over 1-4 weeks.
  • Starts immediately, work at your pace.
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