Product Breakthrough Bootcamp

High-impact training for founders, designers & product leaders
who want to build a high-retention Customer Journey

ACCELERATE PRODUCT/MARKET FIT

Get product breakthroughs 10X faster 🎯

Do you want reliably better outcomes?

In this 5-day workshop you’ll learn how to validate ideas 10X faster with the Product Breakthrough Method.

Startups, game studios & global brands use this method to launch successful products. You can too.

Ready to level-up your product design skills & save your team months of time? This is for you.

NEXT BOOTCAMP RUNS FEB 10-14 2025

I want in

This program is magic for entrepreneurs searching for product/market fit

Candis Best

CEO @ Learningateway

This program saved my team months of time. Incredible value

Vinayak Joglekar

CTO @ Excellerate

This program changed how we design; it delivers powerful insights fast

Kacie Hsu

User Research @ Jam City

What you can expect IN THE BOOTCAMP

Learn the Product Breakthrough Method 📓

In the Bootcamp, you’ll learn & apply the Product Breakthrough Method to find your ICP & test ideas with no-code storyboards.

DISCOVERY — identify and interview the right early customers and discover their existing habits & needs
DESIGN — plan your product lifecycle around existing customer habits, and zero-in on the right parts to test first
STORYBOARD — build a stripped down storyboard prototype that visualizes the end-to-end 30-day customer experience
VALIDATION — test your storyboard with your early customers to validate and improve your customer journey

Who it’s for

Product Executives

Founders & Startup CXOs

Investors (VCs, Angels, Venture Studios)

Game Studio CXOs / Business Owners

Product & Game Leaders (designers, managers, builders)

What you’ll learn

Find & leverage your ideal early customers
Create a sticky Habit Loop

Design a high-retention Customer Journey
Validate ideas 10X faster with no-code Instant Storyboards
How to build an internal Playbook to implement these ideas

DISCOVERY: Find underserved, high-need customers (ICP)

Get focused customer insights from the right people

Clarify your beachhead strategy & high-risk assumptions
Identify who NEEDS what you offer – and who doesn’t
Understand your customers habits & motivations & document with Job Stories

DESIGN: Build customer habits with a sticky re-engagement loop

Design engagement into your product experience from the ground up

Visualize your end-to-end Customer Journey
Design a habit-building Core Loop
Drive retention with smart Progression Design

STORYBOARD: Visualize your end-to-end product experience

Visualizs your end-to-end customer journey with low-fidelity storyboards

Design an archtypal Customer Persona to star in your Storyboards
Define how & where customers will access your product over a 30-day period
Create low-fidelity sketches that capture key moments in your customer’s 30-day journey

VALIDATE: Playtest your Storyboards & de-risk your ideas

Show 30-day storyboards of the product experience to your ICP & find out how they react

Test your concept with vetted early customers
Update your design plans & next steps
Plan next steps in your Game Thinking journey
Receive a certificate of completion

Who we are

Meet your Bootcamp coaches 👋🏽

Amy Jo Kim

Game designer & startup coach

I’ve helped hundreds of product leaders bring ideas to life – co-designed Rock Band, The Sims, eBay, Covet Fashion, & Happify – run & sold a venture-funded startup.

I’m ready to help you delight your customers with high-retention products & games.

Scott Kim

Educational game designer

I’m a game designer specializing in puzzles & education games. I worked on Tetris & Bejeweled & created math games for education giant ABCmouse.com.

I’m ready to help you build more entertaining & effective product & games.

Game Thinking stretches beyond gaming

Trusted By Leading Brands, Startups & Studios

Game Thinking isn’t just for games. Our clients work in automotive, beauty, education, entertainment, finance, healthcare, manufacturing, and technology.

Successful product teams at Disney, Netflix, Tesla, Google, MTV, Electronic Arts, Ubisoft, & the New York Times have used Game Thinking to bring their ideas to life faster and smarter.

What about you?

I want in

This program made me a better, more strategic product maker

Ian Brand

Product Innovation @ General Motors

Amanda Taylor

Senior Researcher

Dylan Watkins

VR / AR Developer

Eugenia Kuyda

CEO @ Replika

Case Study

How Geocaching accelerated their product team

Allison Kelsey

Director of Product, Geocaching
the world’s largest treasure hunt

Allison Kelsey was searching for a process to help her teams innovate beyond their core product & reach new audiences.

She attended the Bootcamp with a colleague, and liked it so much she brought her entire team into the program.

LEVEL-UP YOUR SKILLS & ACCELERATE YOUR TEAM

Join the 2025 Product Breakthrough Bootcamp💥

When you enroll in the Bootcamp, you get:

5 days of LIVE hands-on workshop training Feb 10-14 2025 (replays available)
3 optional implementation sessions to help you get REAL results quickly
Followup AMAs Feb 18 & 25 to apply what you learned & answer your questions
Access to JourneyMaker Pro for 1 month, to accelerate your research, design, & storyboarding
60-min private coaching session with Amy Jo Kim – UNLOCKED when you enroll
Self-paced videos to learn the system at your own pace – UNLOCKED when you enroll
Step-by-step Product Breakthrough Playbook to guide your work – UNLOCKED when you enroll

Bootcamp for Individuals

Bootcamp for Teams

Frequently Asked Questions

What is the Product Breakthrough Bootcamp?

A Product Breakthrough crash course that’ll level-up your product skills & help you get RESULTS.

When does the bootcamp happen?

We run the Bootcamp a few times a year. Our next Bootcamp runs Feb 10-14 2025. Enrollment is open, grab your spot here

Where do I need to participate?

The Bootcamp runs online. You need a connected computer or mobile phone to access the materials & attend live sessions

What topics do you cover?

We help you develop key cross-functional product skills: strategy, research, game & UX design, & product management.

What happens if I get busy?

You move at your own pace, & you get lifetime access to the videos, templates & private group.

What if I can’t make it to the live meetings?

We run these Bootcamps regularly – so if you miss one, attend the next one at your convenience.

I’m building an app/platform/enterprise system. Is Game Thinking only for games?

This methodology will improve any product that includes learning & mastery. It works for games – & ALSO for products, apps, & services where the goal is long-term engagement.

This reminds me of Gamification – but I’m not hearing a lot about game mechanics. What’s the difference?

Gamification can get people interested in the power of games. Game Thinking is the next step – & the Product Breakthrough Method implements that approach to deliver results,

Will my employer cover the cost?

If your company has a training budget, this should be easy to cover. Participating will enhance your product design and management skills – and your entire team will benefit from the techniques you bring back to the company.

CLICK HERE to learn more about covering costs

Is this a good fit for me?

It’s all about what kind of outcomes you’re looking for. If you want to super-charge your product innovation skills, find product/market fit faster than you thought possible, and leverage the deeper underlying power of games – this is for you.

I want in

5 Days of Live Hands-On Training

In the Bootcamp, you’ll validate your product ideas 10X faster,

To accomplish this as a product leader, you’ll learn how run four interconnected Sprints. The output of each Sprint is input to the next; they work together to accelerate product insight.

This system exposes blue-ocean opportunities & delivers validated product insights in days – not months ,

Leveraging our toolkit & techniques will make you a product design hero & boost your odds of success.

Here’s what we cover in the Bootcamp – day by day.