build your product like a scientist &
your MVP like a game designer
Are you creating something new?
Need to increase retention in an existing product?
Want to super-charge your product smarts?
Game Thinking is a proven system used by innovative startups, hot game studios & global brands to innovate smarter and build sustained engagement. Our hands-on Innovation Bootcamp is a 4-week Crash Course that empowers you to
- plan and execute high-learning innovation experiments
- level-up your product smarts with Mastery Path Teardowns
- drive retention with an engaging Customer Journey
If you’re eager to get your hands on powerful, practical tools that’ll level-up your product leadership – this is for you.
NEXT BOOTCAMP KICKS OFF JUNE 15 2020
Innovate smarter with cutting-edge tools
Game Thinking is a proven, online-native methodology that blends Game Design, Systems Thinking, Design Thinking, and Agile/Lean Practices into a potent recipe for accelerating innovation.
Successful product leaders use the Game Thinking toolkit to bring their ideas to life faster and smarter, including teams at Disney, Netflix, Tesla, Google, MTV, Electronic Arts, Ubisoft, & the New York Times.
Now, you can too.
Based on the best-seller”Game Thinking” our Innovation Bootcamp is designed to empower you and your team to:
⚡️ figure out what your customers want and need before building a thing
⚡️ unlock the secrets of long-term engagement with techniques from hit games
⚡️ build a product that your customers return to again and again
⚡️ design and run product experiments that 10X your innovation outcomes
IN THE BOOTCAMP
you’ll learn how to
- Setup & run iterative, high-value product experiments
- Find & leverage your ideal early customers
- Supercharge your design with Mastery Path Teardowns
- Create a compelling, sticky customer journey
- Get reliably better innovation outcomes
WHO IT’S FOR
- Product leaders eager to drive retention & reduce churn
- Entrepreneurs who need to accelerate product/market fit
- Intrapreneurs building innovative products in larger orgs
- Learning professionals who want to engage students
- Service providers who want better client outcomes
HOW IT WORKS
LEARN the basics with self-paced trainings on your schedule
Everything you need is in these short videos & interactive templates
JOIN live weekly coaching sessions with Amy Jo Kim
Super-charge your learning with 4 weeks of interactive case studies
CREATE your own Mastery Path Teardown
Level-up your design skills; build (and share) your own Teardown
What impact will GameThinking have on YOUR business?
LISTEN TO PEOPLE WHO INNOVATE SMARTER
This serial entrepreneur connected with hot-core Superfans faster than he thought possible
This startup CEO found her early customers & got a roadmap for product/market fit
This product leader used Superfan insights to create a compelling customer journey
This CEO found a methodology that aligned her team and super-charged their progress
This accomplished game designer uses Game Thinking in his work – and thinks you should too
This gaming veteran uses Game Thinking in her client work with health and mindfulness apps
WHAT YOU CAN EXPECT
from the Innovation Bootcamp
- Short, animated videos explain the core concepts
- Step-by-step templates guide you through core activities
- Hot-seat group trainings sharpen your skills
- Private community filled with peers and leaders
- Engaging course project with real-world impact
Self-paced videos walk you through the basics
We’ve created a set of short, engaging, animated videos that explain the core concepts of Game Thinking and outline the 5 steps of an Innovation Sprint. You’ll learn the basics in digestible chunks, and work through the materials at your own pace.
Step-by-step templates help you build your MVP
You’ll stay on track and make rapid progress by using our proprietary online templates. These templates take the guesswork out of building your MVP by showing you what to do, and how to do it.
Live online meetings deepens your learning
Get your questions answered and hear real-time Case Studies during our live trainings. If you can’t make it, no worries – we record & post the calls in your Members area.
Private Community for accountability and support
You’ll get exclusive access to the Innovation Bootcamp private group, filled with entrepreneurs just like you who are happy to share their knowledge and experience.
MEET YOUR INSTRUCTOR
Hi. I’m Amy Jo Kim—game designer & startup coach. I’ve worked with hundreds of product leaders to bring their ideas to life. I’ve run and sold a venture-funded startup – and written a best-selling book about successful innovation with Game Thinking.
Through it all, I’ve learned what works—and what doesn’t—when you’re bringing a risky idea to life. I’m bringing that knowledge to startups, game studios, and companies worldwide in our Game Thinking Innovation Bootcamp.
I’m passionate about helping entrepreneurs find product/market fit, and I’d love to get the chance to help YOU build a delightful product that brings your customers back.
Accelerate Product/Market Fit
with our proven system & powerful design templates
Clarify your strategy & plan your experiment
Adopting the right design habits will set you up for success. Use the MVP Canvas to clarify your strategy & identify high-risk assumptions that need early testing.
Identify & learn from your hot-core superfans
Find and learn from the people who’ll use your product first. Use the Superfan Funnel to identify the early adopters who’ll put up with cost & friction to get their needs met.
Create a compelling customer journey over time
To build the right MVP, you’ll visualize how customers will use your product over time, and analyze your closest competitors with a Mastery Path Teardown
Prototype & test your core learning loop
Now you’ll test your ideas in rough form with early adopters – and get actionable insights to help you iterate your core experience – using your 3-part Playtest Script as a guide.
Analyze your results & decide what to do next
Once you’ve tested your ideas with hot-core Superfans, you’ll use the data to validate your assumptions, update your designs & outline a roadmap that’ll guide you and your team towards success.
Next Bootcamp: June 15 – July 10 2020
DOORS CLOSE IN
- 4 weeks of interactive trainings in your time zone
- Easy-to-follow videos you watch at your convenience
- Step-by-step templates guide you through the activities
- VIP Guest Experts extend your knowledge & network
- Supportive community to help you learn & iterate
- Teardown project to supercharge your design process
WHAT YOU NEED TO KNOW
about the Innovation Bootcamp
FREQUENTLY ASKED QUESTIONS
What is the Innovation Bootcamp?
A 4-week online crash course in Game Thinking
When does the bootcamp happen?
Our next Online Bootcamp runs June 15 -July 10 2020
Where do I need to participate?
The Bootcamp runs completely online. You need an Internet-connected computer or mobile phone to access the materials and attend the live meetings.
What topics do you cover?
The Bootcamp targets key skills needed for cross-functional product teams: product strategy, customer research, game & UX design, and product management.
What happens if I get busy?
You move at your own pace: everything is online and you get lifetime access to the videos, templates and private group.
What if I can’t make it to the live meetings?
We run these Bootcamps quarterly – if you miss one, simply attend the next one at your convenience.
Game Thinking sounds great, but I’m building an app/platform/enterprise system. Is this only for games?
Game Thinking will improve any product experience that can be built around learning, mastery and empowerment. It works for games – and ALSO for products, apps, blogs, marketplaces, and events where the goal is long-term engagement.
This reminds me of Gamification – but I’m not hearing a lot about game mechanics. What’s the difference?
Gamification opens the door and gets people interested in the power of games. Game Thinking is the next step. You’ll learn how to bring your ideas to life like a game designer, and create Learning Loops that empower your players
Will my employer cover the cost?
If your company has a training budget, this should be easy to cover. Participating will enhance your product design and management skills – and your entire team will benefit from the techniques you bring back to the company.
Is this a good fit for me?
It’s all about what kind of outcomes you’re looking for. If you want to 10X your effectiveness at early product design, find product/market fit faster than you thought possible, and leverage the true underlying power of games – this Bootcamp is for you.