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Rapid Innovation Bootcamp

High-impact training for founders, builders, & product leaders


Validate your ideas 10X faster 🎯

Our Rapid Innovation Bootcamp is a crash course in Game Thinking that’ll help you innovate smarter & find product/market fit.

If you want to give your team(s) the tools & training they need to get reliably better innovation outcomes – this 2-day workshop is for you. 

Startups, game studios & global brands worldwide use Game Thinking to launch successful products. 

You can too.

NEW! 2-day Summer Bootcamp June 29-30, 2023

Join us for a LIVE AMA


9am PT / 12pm ET / 6pm CEST / 9:30pm IST

Save My Seat!
100% privacy guaranteed. Your information will not be shared.

Learn How to LEVERAGE Game Thinking

Accelerate your team 🚀

Game Thinking is a proven innovation system that blends Game Design, Systems Thinking, Design Thinking, and Agile/Lean Practices into a potent recipe for accelerating innovation.

Game Thinking speeds up product validation and customer discovery by showing you how to:

  • partner with the right early customers and leverage their investment to tune your systems
  • plan your product lifecycle around a mastery path – and zero-in on the right parts to test first
  • build a stripped down, high-learning MVP that drives engagement from the ground up
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Who it’s for

Product Executives Founders & Startup CXOs Investors (VCs, Angels, Venture Studios) Game Studio CXOs Business Owners

What you’ll learn

Setup & run high-value product experiments Find & leverage your ideal early customers Create a compelling, sticky Habit Loop Get reliably better innovation outcomes How to build a Playbook to implement these ideas

This program is magic for entrepreneurs searching for product/market fit


Candis Best

CEO @ Learningateway

This program saved my team months of time. Incredible value


Vinayak Joglekar

CTO @ Excellerate

This program changed how we design; it delivers powerful insights fast


Kacie Hsu

User Research @ Jam City

What you can expect

Create your Rapid Innovation Playbook 📓

In the Bootcamp, you’ll learn how to validate your ideas faster and smarter with the Game Thinking toolkit. 

To level-up your product skills, we show you how to run three interconnected Game Thinking Sprints. This is an integrated system: the output of each Sprint is the input to the next. 

This highly efficient system exposes blue-ocean market opportunities and delivers validated design insights in record time. 

Learning these techniques will save you months of time and dramatically increase your odds of success.

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1. Learn to Build Habits that Stick

Increase retention by engaging customers in learning a skill

  • Get an overview of the entire Game Thinking system
  • Hear case studies of companies who have used Game Thinking
  • Learn three habits of successful innovators
  • Learn to do a mastery path teardown of an existing product
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2. Find an underserved, high-need market niche

Clarify your strategy & get focused customer insights

  • Clarify your beachhead strategy & high-risk assumptions 
  • Identify who NEEDS what you offer – and who doesn’t
  • Understand your customers habits & motivations
  • Write Job Stories that capture their motivations & habits
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3: Design for Re-engagement from the ground up

Design sustained engagement from the ground up

  • Visualize your end-to-end Customer Journey
  • Analyze your market with Competitive Teardowns
  • Design a habit-building Learning Loop
  • Drive retention with smart Progression Design
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4: Validate Your Ideas with Concept Scenarios

Test your ideas with low-fidelity storyboards

  • Visualize a 30-day journey with Concept Storyboards
  • Test your concept with vetted early customers
  • Validate & update your key assumptions
  • Update your design plans & next steps
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5: Analyze your market with Competitive Teardowns

Share your work and plan next steps

  • Share mastery path teardowns created by students
  • Learn about ways teardowns can be used in innovation
  • Plan next steps in your Game Thinking journey
  • Receive a certificate of completion 

Who we are

Meet your coaches 👋🏽

Amy Jo Kim

Amy Jo Kim

Game designer & startup coach

I’ve helped hundreds of product leaders bring ideas to life – co-designed Rock Band, The Sims, eBay, Covet Fashion, & Happify –  run & sold a venture-funded startup.

Now I help innovative teams & leaders find product/market fit faster & delight customers with high-retention products & games.


Scott Kim

Educational game designer

I’m a game designer specializing in puzzles & education games. I created the puzzle modes on Tetris & Bejeweled, & helped to create adaptive math game Mastering Math for education giant

I’d love to help you build more entertaining & effective product & games.

Amy Jo’s program & insights gave me practical, tangible design skills.


Gina Bianchini

CEO, Mighty Networks

Amy Jo’s MVP methodology is fantastic. The results you’ll see are a no-brainer


Ofer Leidner

President, Twill / Happify

Amy Jo has a refined, effective process for bringing new ideas to life


Blair Ethington

VP @ eBay

Game Thinking stretches beyond gaming

Trusted By Leading Brands, Startups & Game Studios

Game Thinking isn’t just for games. Our clients work in automotive, beauty, education, entertainment, finance, healthcare, manufacturing, and technology.

Successful product teams at Disney, Netflix, Tesla, Google, MTV, Electronic Arts, Ubisoft, & the New York Times have used Game Thinking to bring their ideas to life faster and smarter.

What about you?

This program made me a better, more strategic product maker


Ian Brand

Product Innovation @ General Motors

Amanda Taylor

Senior Researcher

Dylan Watkins

VR / AR Developer

Eugenia Kuyda

CEO @ Replika

Amy Jo’s program & insights gave me practical, tangible design skills.


Gina Bianchini

CEO, Mighty Networks

Amy Jo has a refined, effective process for bringing new ideas to life


Blair Ethington

VP @ eBay

Now I can do research much earlier & set my teams up for success


Bonnie Chiurazzi

Director Market Insights, Glassdoor

This program had invaluable impact on my product thinking – AND my product


Chris Swain

Professor @ USC Iovine and Young Academy

Finally, I have a method to track innovation projects & help my team build hits


George Ogbonnaya

VP @ First City Monument Bank

Game Thinking saved us from struggling through Customer Discovery on our own

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Cara Meverden

Podcasts @ Apple

Case Study

How Geocaching applied Game Thinking

Allison Kelsey

Director of Product, Geocaching
the world’s largest treasure hunt


Allison Kelsey was searching for a process to help her teams innovate beyond their core product & reach new audiences.

She attended the Bootcamp with a colleague, and liked it so much she brought her entire team into the program. 


Enroll NOW in our 2-day Bootcamp💥

What can you expect?

  • Learn the basics with self-paced Bootcamp videos – UNLOCKED when you enroll
  • Apply what you learn with your step-by-step Bootcamp Playbook  – UNLOCKED when you enroll
  • Get feedback & support in our private online peer community – UNLOCKED when you enroll
  • Participate in 2 days of LIVE hands-on training 9-1pm PT June 29-30, 2023 (with replays available) 
  • Plus 2 BONUS coaching meetings 9am PT  July 11 & 13 to help you apply what you learned

Bootcamp for Teams

 Enroll your team for $4997  

includes up to 8 seats +
private 90-minute coaching session

Bootcamp for Individuals

Enroll now for $997

save $$ & unlock learning resources


Enroll for for $397/mo

take advantage of our EZ payment plan



Frequently Asked Questions

What is the Innovation Bootcamp?  

A Game Thinking crash course that’ll level-up your product skills & help you get RESULTS.  

When does the bootcamp happen?

Purchase the Bootcamp & join our LIVE sessions 2X/year. Next one runs 9am-1pm PT June 29-30, 2023

Where do I need to participate?

The Bootcamp runs online. You need a connected computer or mobile phone to access the materials, checkin to the group & attend live sessions

What topics do you cover? 

The Bootcamp improves key skills for cross-functional product teams: strategy, research, game & UX design, & product management. 

What happens if I get busy? 

You move at your own pace, & you get lifetime access to the videos, templates & private group.  

What if I can’t make it to the live meetings?

We run these Bootcamps regularly  –  so if you miss one, attend the next one at your convenience.

 I’m building an app/platform/enterprise system. Is Game Thinking only for games?

Game Thinking will improve any product experience that can be built around learning, mastery and empowerment. It works for games – and ALSO for products, apps, blogs, marketplaces, and events where the goal is long-term engagement. 

This reminds me of Gamification – but I’m not hearing a lot about game mechanics. What’s the difference?

Gamification opens the door and gets people interested in the power of games. Game Thinking is the next step.  You’ll learn how to bring your ideas to life like a game designer, and create  Learning Loops that empower your players

Will my employer cover the cost?  

If your company has a training budget, this should be easy to cover. Participating will enhance your product design and management skills – and your entire team will benefit from the techniques you bring back to the company.

CLICK HERE to learn more about covering costs

Is this a good fit for me? 

It’s all about what kind of outcomes you’re looking for.  If you want to super-charge your product innovation skills, find product/market fit faster than you thought possible, and leverage the deeper underlying power of games – this is for you. 

Join us for a Bootcamp Walkthru and AMA

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