Product Breakthrough Bootcamp
High-impact training for founders, builders, & product leaders
ACCELERATE PRODUCT/MARKET FIT
Get product breakthroughs 10X faster 🎯
Want get reliably better innovation outcomes?
This 3-day executive workshop is for you.
We’ll show you a tight 4-step system for validating ideas 10X faster. We call it the Product Breakthrough Method.
Startups, game studios & global brands use our method to launch successful products. You can too.
Our next bootcamp runs Oct 8-10, with live workshop sessions from 9-11am PT daily (recorded & shared).
If you want to level-up your product design skills & save months of time – this is for you & your team.
Next LIVE Bootcamp Oct 8-10 2024
This program is magic for entrepreneurs searching for product/market fit
Candis Best
CEO @ Learningateway
This program saved my team months of time. Incredible value
Vinayak Joglekar
CTO @ Excellerate
This program changed how we design; it delivers powerful insights fast
Kacie Hsu
User Research @ Jam City
What you can expect
Learn the Product Breakthrough Method 📓
In the Bootcamp, you’ll learn about the four breakthrough sprints. Each sprint moves you closer to the goal of testing the right prototype with the right early customers.
- DISCOVERY — identify and interview the right early customers and discover their existing habits & needs
- DESIGN — plan your product lifecycle around existing customer habits, and zero-in on the right parts to test first
- STORYBOARD — build a stripped down, high-learning storyboard prototype that visualizes the end-to-end 30-day customer experience
- VALIDATION — test your storyboard with your early customers to validate and improve your customer journey
Who it’s for
What you’ll learn
Find & leverage your ideal early customers
Create a compelling, sticky Habit Loop
Get reliably better innovation outcomes
How to build a Playbook to implement these ideas
1. Learn to Build Habits that Stick
Increase retention by engaging customers in learning a skill
- Get an overview of the entire Game Thinking system
- Hear case studies of companies who have used Game Thinking
- Learn three habits of successful innovators
- Learn to do a mastery path teardown of an existing product
2. Find an underserved, high-need market niche
Clarify your strategy & get focused customer insights
- Clarify your beachhead strategy & high-risk assumptions
- Identify who NEEDS what you offer – and who doesn’t
- Understand your customers habits & motivations
- Write Job Stories that capture their motivations & habits
3: Design for Re-engagement from the ground up
Design sustained engagement from the ground up
- Visualize your end-to-end Customer Journey
- Analyze your market with Competitive Teardowns
- Design a habit-building Learning Loop
- Drive retention with smart Progression Design
4: Validate Your Ideas with Concept Scenarios
Test your ideas with low-fidelity storyboards
- Visualize a 30-day journey with Concept Storyboards
- Test your concept with vetted early customers
- Validate & update your key assumptions
- Update your design plans & next steps
5: Analyze your market with Competitive Teardowns
Share your work and plan next steps
- Share mastery path teardowns created by students
- Learn about ways teardowns can be used in innovation
- Plan next steps in your Game Thinking journey
- Receive a certificate of completion
Who we are
Meet your Bootcamp coaches 👋🏽
Amy Jo Kim
Game designer & startup coach
I’ve helped hundreds of product leaders bring ideas to life – co-designed Rock Band, The Sims, eBay, Covet Fashion, & Happify – run & sold a venture-funded startup.
I’m ready to help you delight your customers with high-retention products & games.
Scott Kim
Educational game designer
I’m a game designer specializing in puzzles & education games. I worked on Tetris & Bejeweled & created math games for education giant ABCmouse.com.
I’m ready to help you build more entertaining & effective product & games.
Game Thinking stretches beyond gaming
Trusted By Leading Brands, Startups & Game Studios
Game Thinking isn’t just for games. Our clients work in automotive, beauty, education, entertainment, finance, healthcare, manufacturing, and technology.
Successful product teams at Disney, Netflix, Tesla, Google, MTV, Electronic Arts, Ubisoft, & the New York Times have used Game Thinking to bring their ideas to life faster and smarter.
What about you?
This program made me a better, more strategic product maker
Ian Brand
Product Innovation @ General Motors
Amanda Taylor
Senior Researcher
Dylan Watkins
VR / AR Developer
Eugenia Kuyda
CEO @ Replika
INTERESTED IN THE BOOTCAMP?
Get on the early-bird list
We run our Bootcamp a few times a year.
Want to get notified when the doors open?
Get on the early-bird list for insider discounts and first access to upcoming Bootcamps.
Case Study
How Geocaching used the Product Breakthrough Method
Allison Kelsey
Director of Product, Geocaching
the world’s largest treasure hunt
Allison Kelsey was searching for a process to help her teams innovate beyond their core product & reach new audiences.
She attended the Bootcamp with a colleague, and liked it so much she brought her entire team into the program.
Frequently Asked Questions
What is the Innovation Bootcamp?
A Game Thinking crash course that’ll level-up your product skills & help you get RESULTS.
Where do I need to participate?
The Bootcamp runs online. You need a connected computer or mobile phone to access the materials, checkin to the group & attend live sessions
What topics do you cover?
The Bootcamp improves key skills for cross-functional product teams: strategy, research, game & UX design, & product management.
What happens if I get busy?
You move at your own pace, & you get lifetime access to the videos, templates & private group.
What if I can’t make it to the live meetings?
We run these Bootcamps regularly – so if you miss one, attend the next one at your convenience.
I’m building an app/platform/enterprise system. Is Game Thinking only for games?
Game Thinking will improve any product experience that can be built around learning, mastery and empowerment. It works for games – and ALSO for products, apps, blogs, marketplaces, and events where the goal is long-term engagement.
This reminds me of Gamification – but I’m not hearing a lot about game mechanics. What’s the difference?
Gamification opens the door and gets people interested in the power of games. Game Thinking is the next step. You’ll learn how to bring your ideas to life like a game designer, and create Learning Loops that empower your players
Will my employer cover the cost?
If your company has a training budget, this should be easy to cover. Participating will enhance your product design and management skills – and your entire team will benefit from the techniques you bring back to the company.
Is this a good fit for me?
It’s all about what kind of outcomes you’re looking for. If you want to super-charge your product innovation skills, find product/market fit faster than you thought possible, and leverage the deeper underlying power of games – this is for you.
What Bootcamp Graduates are saying
Cara Meverden - Podcasts @ Apple
Robin Allenson -CEO, Similar.ai
Jaxton Cheah - L&D Agency Owner
Amy Jo has a refined, effective process for bringing new ideas to life
Blair Ethington
VP @ eBay
This program saved my team months of time. Incredible value
Vinayak Joglekar
CTO @ Excellerate
Now I can do research much earlier & set my teams up for success
Bonnie Chiurazzi
Director Market Insights, Glassdoor
Amy Jo’s MVP methodology is fantastic. The results you’ll see are a no-brainer
Ofer Leidner
President, Twill / Happify
Finally, I have a method to track innovation projects & help my team build hits
George Ogbonnaya
VP @ First City Monument Bank
This program is magic for entrepreneurs searching for product/market fit
Candis Best
CEO @ Learningateway
