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Game Thinking Innovation Sprint

from promising idea to deeply engaging product

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Are you eager to accelerate your path from promising idea to deeply engaging product experience?

Game Thinking Innovation Sprint could be just the kick-start you’re looking for. This powerful program will help you:

  • Accelerate your innovation cycle with hot-core early customers
  • Drive sustained engagement using techniques from hit games
  • Build a product people return to again and again

We combine elements of Game Design, Systems Thinking, Agile/Lean UX, and Design Thinking into a potent recipe for accelerating innovation. We’ve helped dozens of successful teams bring their ideas to life — and we can help you too.

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12 Week Design Coaching Program


October – December 2018


Online in our private community


  • Entrepreneurs bringing an innovative idea to life
  • Intrapreneurs working internally to drive smart innovation
  • Startup CXOs who want to accelerate product/market fit
  • Product leaders who need to drive long-term engagement
  • Designers & PMs who want to learn cutting-edge, high-impact skills

during an Innovation Sprint

Well-structured video training keeps you moving

You’ll get short, targeted training videos that explain the concepts and help you apply Game Thinking to your project. 

Step-by-step templates streamline your work

Our proprietary templates take the guesswork out of building your MVP by showing you what to do, and how to do it. 

Weekly coaching calls deepen your learning

Get your questions answered during our live coaching calls – always recorded & posted for those who can’t make it live.

Private group offers accountability and support

Join a community of entrepreneurs and innovators who are happy to share their knowledge and experience. 

Flexible time commitment – learn at your own pace

During each week of the program, you will spend roughly:

  • 1-3 hours watching videos & participating in calls
  • 5-15 hours doing work that develops & tests your ideas

You move at your own pace, taking breaks as needed. The more time & effort you put in, the faster you’ll move towards your goal.


Hi. I’m Amy Jo Kim—game designer, entrepreneur & startup coach. I’m passionate about helping entrepreneurs super-charge their path to product/market fit.

I’ve worked with hundreds of product leaders and cross-functional teams to bring their ideas to life. I’ve learned what works—and what doesn’t—in the early stages of product innovation. 

I would love to help you build a product that delights your customers & brings them back, again and again. 


Accelerate Product/Market Fit

with our proven system & powerful design templates

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Clarify your strategy & plan your experiment

Adopting the right design habits will set you up for success. Use the MVP Canvas to clarify your strategy & identify high-risk assumptions that need early testing


Identify & learn from your hot-core superfans

Find and learn from the people who’ll use your product first.  Use the Superfan Funnel to identify the early adopters who’ll put up with cost & friction to get their needs met


Create a compelling customer journey over time

To build the right MVP, you’ll visualize how customers will use your product over time, guided by our Mastery Path & learning Loop model.


Prototype & test your core learning loop

Now you’ll test your ideas with vetted early adopters using your 3-part Playtest Script as a guide – and get actionable insights to help you iterate your core experience.


Analyze your results & decide what to do next

Now that you’ve tested your ideas in rough form with the rigtht Superfans, you’ll ready to circle back to where you started, and decide wherther to pivot or persevere.

You’ll use the data you’ve gathered to validate your assumptions, update your designs, & outline next steps with your Product Brief – a research-informed, validated plan of action that will guide you and your team towards success.


from our world-class Game Thinking mentors

Gaming System Design

Mike Sellers

Gaming System Design
A Theory of Fun

Raph Koster

A Theory of Fun
The Art of Game Design

Jesse Schell

The Art of Game Design
Get your Core Loop on

Dan Cook

Get your Core Loop on
Just Enough Research

Erika Hall

Just Enough Research
Build Better Products

Laura Klein

Build Better Products
Lean Customer Development

Cindy Alvarez

Lean Customer Development
Gaming & education

Karl Kapp

Gaming & education


Actionable Techniques

You’ll learn proven product design & development skills that you can apply over and over again.

Lifetime Access

Your training materials are yours forever to use and re-use for each new exciting project you embark on.

Ongoing Support & Feedback

Never get stuck – you’ll have access to support and guidance every step of the way in our online learning community.

Join the leaders who’ve leveraged Game Thinking

Validate your idea in our 
Design Coaching Program

This 12-week program will super-charge your product/market fit and help you build a deeply engaging experience. You’ll get:

  • Self-paced videos to absorb the basics conveniently
  • Step-by-step templates to streamline core activities
  • Weekly coaching to keep you on track & progressing
  • Supportive peers to help you learn & iterate
Turbocharge your team in our
Product Team Accelerator

Our Accelerator upgrade includes all the video training and templates from our Design Coaching program, plus extra services to help your team move faster & work smarter:

  • Private kickoff meeting to clarify your project goals 
  • Private weekly meetings with expert 1:1 guidance
  • Done-with-you options to accelerate your results


Game Thinking sounds great, but I’m building an app/platform/enterprise system. Is this only for games?

Game Thinking can improve any product experience that can be built around learning, mastery and empowerment. It works for games, sire – but this process ALSO works for products, apps, blogs, marketplaces, events – any designed experience where your goal is long-term engagement. 

This reminds me of Gamification – but I’m not hearing a lot about game mechanics. What’s the difference?

Gamification is the open door – a way to get people interested in the power of games. Game Thinking is the next step. It’s about bringing your ideas to life like a game designer, and creating feedback looks that empower & engage your players in a meaningful way. 

When is it?

Our 2018  Game Thinking Innovation Sprint coaching program runs Oct 8th – Dec 20th 2018.

What topics do you cover? 

We cover topics related to product strategy, customer research, UX design & product management. Details above.

Where do I need to participate?

This program runs online, and is open to entrepreneurs and innovators worldwide. You need an Internet-connected  computer or mobile phone to access the course materials and group meetings.

Is this a good fit for me? 

If you want to 10X your effectiveness at early product design. this program is for you. It’s especially effective for cross-functional teams, product leaders and passionate entrepreneurs who want to leverage the power of games to drive long-term engagement.

What happens if I get busy? 

All of the materials are online, and you can move at your own pace through the activities. And you get lifetime access to the material, so you never have to worry about missing out.

What if I miss the Q&A calls?

All the weekly calls are recorded and shared online – so you can download and listen to them on your own schedule.

This program covers a LOT. How can I do it all?  

You’re right – it IS a lot of material.This program will yield short-term gains on your current project – but it’s also a long-term investment in your skill set. 

We’ve broken it into manageable chunks with step-by-step instructions.  You’ll work your way the activities and learn the material – and come back to it to get more nuance & value as you take on different projects. 


What if I don’t have the time I need, or the right skills?

If you can’t carve out time to test your assumptions and make design changes – this program isn’t for you.

If, however, you want to drive lasting customer engagement and accelerate product/market fit – you can’t afford NOT to take this program, because it’ll save you months of time and increase your odds of success. You don’t need to be an expert researcher or product designer – you just need to be willing to follow directions and do the work.