Game Thinking Masterclass
Create your next breakthrough app, game, service
The OPPORTUNITY
Want reliably better innovation outcomes?
You’re in the right place.
Our Game Thinking Masterclass will teach you & your team to:
- find your ideal early market niche
- build a sticky Habit Loop to drive retention
- validate ideas faster with no-code storyboards
Dozens of teams have used this method to bring their ideas to life and find product/market fit. You can too.
You’ve got to find your own window of opportunity. Game Thinking is your instruction manual.
Garry Tan
CEO, Ycombinator
The Process
Find Product/Market Fit 10X Faster
Wanna save months of time? Validate your product idea with end-to-end Storyboards
You don’t have to create working code or high-fidelity designs to get reliable customer feedback.
There’s a better way. In this course, you’ll learn how to get design-ready customer insights for your team & stakeholders – accelerated by our AI-powered PMF Copilot tool.
Here’s how it works.
DISCOVER your high-need Superfans
Clarify your strategy & find the right beachhead niche
- Pitch Maker: define who you’re serving & what they need to make progress
- Niche Finder: discover the key traits of a high-need beachhead niche
- Screener Builder: draft your 6-question Screener Survey
DESIGN a Sticky Habit Loop
Build Long-Term Engagement From the Ground Up
- Habit Synthesizer: identify relevant Habit Stories among your Superfans
- Loop Builder: design a sticky Habit Loop around an existing anchor habit
- Journey Crafter: describe your customer’s goals during 4 Journey Stages
STORYBOARD your end-to-end Customer Experience
Visualize Your Journey & Habit Loop with No-code Storyboards
- Beat Shaper: identify the key Story Beats in your end-to-end journey
- Persona Creator: define how your customer will engage with your product over time – specifying location, access device, time of day, anchor habits, & intent.
- Storyboard Builder: visualize key “beats” in a 30-day customer experience
VALIDATE your idea with high-need Superfans
Test Your End-to-End Customer Journey & Habit Loop
- Playtest Planner: create & run high-learning concept tests
- Insight Clipper: collect video clips illustrating your key insights & findings
- Brief Builder: summarize what you learned & next steps to share with your team & stakeholders – including video highlights from customer play-tests.
This program had invaluable impact on my product thinking – AND my product
Chris Swain
Professor @ USC Iovine and Young Academy
This program got everyone on the same page, testing our assumptions
Allison Kelsey
Director of Product @ Geocaching
I was amazed at how quickly we found our ideal target customers. This stuff works.
Robin Allenson
CEO & Founder, Similar.ai
WHY Game Thinking
Go beyond Design Thinking & Lean/Agile
If you’re familiar with Design Thinking, Lean/Agile, Stage-gate, or Gamification – you’re in the right place.
Game Thinking embraces these frameworks, & adds proven, cutting- edge techniques from game design & systems thinking to take things further.
Game Thinking extends existing frameworks
- Save months of time by targeting a high-need, underserved niche
- Drive retention with a sticky Habit Loop & engaging Customer Journey
- Test your end-to-end experience with no-code Storyboards
You’ve got to find your own window of opportunity. Game Thinking is your instruction manual.
Garry Tan
CEO, Ycombinator
Want to use Jobs-To-Be-Done to build the right product? You’re in good hands with Amy Jo
Bob Moesta
Founder, ReWired Group
Amy Jo’s program & insights gave me practical, tangible design skills.
Gina Bianchini
CEO, Mighty Networks
Game Thinking stretches beyond gaming
Join an elite group of innovators
Game Thinking is not just for games
If you’re building a product, app, service, or marketplace – Game Thinking can help you drive retention & accelerate product/market fit.
Hundreds of teams worldwide — working in diverse industries like beauty, education, entertainment, fintech, gaming, & healthcare – have achieved breakthroughs with our Rapid Innovation toolkit.
When you join the Accelerator, you’ll become part of an elite group of high-performing teams who use Game Thinking to delight and engage customers.
Amy Jo has a refined, effective process for bringing new ideas to life
Blair Ethington
VP @ eBay
Cara Meverden
Podcasts @ Apple
Dylan Watkins
VR / AR Developer
Eugenia Kuyda
CEO @ Replika
ABOUT THE EXPERIENCE
What to expect in your PMF Sprint
Expert coaching & implementation support
Your team get expert feedback & guidance with your project directly from Amy Jo Kim.
Plus our higher levels offer implementation support from our team that can include planning & running customer research, designing a sticky habit loop, and creating a stakeholder presentation to communicate your results.
In-depth workshops that help you succeed
We kickoff each Sprint with an in-depth workshop to teach you the basics & accelerate your progress
During these sessions, you’ll create a customized gameplan & key Sprint materials quickly using our AI-powered Sprint Templates.
AI-powered templates deliver results FAST
Our proprietary templates take the guesswork out of validating your ideas by showing you exactly what to do, and how to do it.
These templates will help us make smarter design decisions – faster than you thought possible.
Monthly LIVE sessions with VIP guests
Each month, we bring in a world-class expert in game design, investing, UX, product management and other relevant topics.
You get a front-row seat in these exclusive sessions, plus the opportunity to ask questions & engage with our guest experts after the sessions.
Finally, I have a method to track innovation projects & help my team build hits
George Ogbonnaya
VP @ First City Monument Bank
This program is magic for entrepreneurs searching for product/market fit
Candis Best
CEO @ Learningateway
This program saved my team months of time. Incredible value
Vinayak Joglekar
CTO @ Excellerate
APPLICATIONS ARE OPEN
Apply for the PMF Sprint
In this high-powered, fast-paced team program, you get
- Hands-on expert coaching to tackle & solve your toughest challenges
- Easy-to-follow training videos to learn the ropes at your convenience
- Tactical Workshops that help you implement the system quickly
- Step-by-step templates that guide you through each activity
- AI-powered Tools to streamline recruiting, testing & communication
- (Optional) Done-for-you services take over operations for your team
Game Thinking saved us from struggling through Customer Discovery on our own
Cara Meverden
Podcasts @ Apple
We offer 4 levels of support, from small-group coaching to high-powered professional services. Apply NOW to get all the details.
Now accepting applications for Q2 2024
Frequently Asked Questions
I’m a solopreneur – is this for me?
Our Accelerator is for funded teams. However, if you’re a solopreneur & work with freelancers, it might be a fit. To learn more, apply & tell us about your situation.
My team needs to find PMF faster – is this for me?
YES! The Accelerator is perfect for teams who want to move faster, test ideas earlier, & ship the right product to the right people. To learn more, apply now
What is the time commitment?
To get you results & save time, we offer 4 different levels of support. Your time commitment is 2-3 hours a week and upward, depending on your support level.
When do meetings happen?
Our small-group coaching sessions are at 9am PT. Our private team coaching sessions are scheduled for a time that works best for your team.
What if I get busy and need to miss a week or two?
This program is designed to accommodate vacations, crunch, & the realities of being a working professional.
What are the LIVE coaching meetings like?
In our sessions, we’ll answer questions, share designs, review work-in-progress, & resolve roadblocks.
I’m building an app/platform/enterprise system. Is this only for games?
Game Thinking will improve any product experience that can be built around learning, mastery and empowerment. It works for games – and ALSO for products, apps, blogs, marketplaces, and events where the goal is long-term engagement.
This reminds me of Gamification – but I’m not hearing a lot about game mechanics. What’s the difference?
Gamification opens the door and gets people interested in the power of games. Game Thinking is the next step. You’ll learn how to bring your ideas to life like a game designer, and create a sticky habit loop that empower your players
