The #1 Gamification Mistake
even brilliant founders make… & what to do instead
Want to build more engaging product experiences?
Me too. I remember the 1st time I built a gamified system, & watched our stats shoot up. I thought I’d found a magical solution to all our engagement problems.
But over time, I saw hoq gamified systemS CAN backfire. And I learned that there’s more to gamification than mechanics.
In this training, you’ll learn the #1 mistake even brilliant founders make – & find out how to avoid that trap & drive lasting retention.
What everyone gets wrong about gamification
I work with brilliant teams all over the world. And I’ve discovered that EVERYONE struggles with retention.
IIt’s a complex, multi-faceted problem that’s tough to solve.
But you CAN get better at driving retention. It starts by diagnosing the root cause, & making sure that you’re solving the right problem.
In this high-impact training, you’ll learn:
- The costly mistake that causes even brilliant founders to stumble
- The common startup advice that can wreck your retention
- The difference between mechanics-first & journey-first design
- How AI chatbot Replika found success with journey-first design
I’m excited to help you build a product experience that customers come back to . If you’re bringing new ideas to life, this training will be the most productive 15 minutes of your week.
PRESENTED BY:
Amy Jo Kim, Ph.D.
CEO, Game Thinking Inc
One of Fortune’s top-10 gaming influencers, Amy Jo Kim helps founders & product leaders bring engaging ideas to life. She’s known for her design work on eBay, The Sims, Rock Band, Covet Fashion, Netflix, & Replika – & for her books: Community Building on the Web & Game Thinking. She holds a PhD in Behavioral Neuroscience from the University of Washington, a BA in Psychology from UCSD.
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