Game Thinking book trains product designers to think like game developers

In her first career, Amy Jo Kim made hit games like The Sims, Ultima Online, Rock Band, and Covet Fashion. And in her second career, she has coached startups and product teams at major companies like Netflix, The New York Times, and Shiseido to think smarter and innovate faster using techniques from game design. She has now captured those techniques in a new book, Game Thinking, published this week as a paperback and ebook from Amazon. It’s all about taking what she has learned from making games and applying it beyond what was superficially once known as “gamification.” — Dean Takahashi