Innovate smarter 

Game Thinking is a proven innovation system based on design techniques from hit games.

Drive retention & engagement from the ground up

Game thinking embraces the principles of lean/agile design and design thinking: empathize with customers and move rapidly through the build-test-learn cycle.

But what about engagement? How do we keep customers coming back? 

The games industry knows how to make deeply engaging products.

By working on genre-defining games like The Sims, Rock Band, and Ultima Online, Game Thinking pioneer Amy Jo Kim learned that customers stick with products that help them get better at something they care about.

This approach has caught on with global brands, game studios and hot startups worldwide as a powerful toolkit for innovating smarter and driving engagement from the ground up. 

Leading companies like Disney, Electronic Arts, Ubisoft, Netflix, and the New York Times use Game Thinking to design mission-critical products & games. You can too. 

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  • g2a-slider-logo-ubisoft
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Our programs show you how

Step by step, we’ve helped thousands of teams and entrepreneurs apply Game Thinking to their projects and get great results through our online Team Accelerator, Masterclass, and custom Workshops. Next Masterclass starts Oct 1.