Innovate smarter

Are you ready to supercharge your path to product/market fit?

Do you want to learn the development secrets that led to breakthrough hits?

Game Thinking is a proven, step-by-step system for building lasting engagement into your product experience – based on design techniques from hit games. Get your hands on this powerful book and start innovating smarter today.

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Drive deep engagement

Game thinking is built on the principles of lean/agile design and design thinking, which teach us to empathize with customers and move rapidly through the build-test-learn cycle. But what about driving engagement? How do we keep customers coming back? 

The games industry knows a lot about making deeply engaging products. During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Game Thinking pioneer Amy Jo Kim learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo distilled her insights into the Game Thinking framework, and used it to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and deepen long-term engagement. 

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Our programs show you how

We’ve helped thousands of teams and entrepreneurs apply Game Thinking to their projects and get great results through our online Team Accelerator, Masterclass, and custom Workshops. Next Masterclass starts Oct 1.

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Who’s using it

Leading companies like Disney, Electronic Arts, Ubisoft, Netflix, and the New York Times have used Game Thinking to design mission-critical products & games – and now you can too. Stop wondering if you’re doing it right; instead, use Game Thinking to zero in on the right early customers, and design a product that’ll keep them coming back, again and again.

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