Innovate smarter 

Drive deep engagement from the ground up

Game Thinking is a proven innovation system based on techniques from hit games.

By working on genre-defining games like The Sims, Rock Band, and Ultima Online, Game Thinking pioneer Amy Jo Kim learned that customers stick with products that help them get better at something they care about.

 If you’re looking for a powerful approach that synthesizes modern product development with world-class game design –  and a toolkit to help you innovate smarter and drive engagement from the ground up – you’ve found it.

Leading companies like Disney, Electronic Arts, Ubisoft, Netflix, and the New York Times use Game Thinking to design mission-critical products & games. And you can too. 

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Our programs show you how

Step by step, we’ve helped thousands of teams and entrepreneurs apply Game Thinking to their projects and get great results through our online Team Accelerator, Masterclass, and custom Workshops. Next Masterclass starts Oct 1.