Find product/market fit FASTER
We help innovative product leaders, founders & teams:
- Save time in developing your product or service
- Discover customers’ real needs before you start building
- Drive long term engagement & retention through launch & beyond
What We Do
Innovation training for product leaders & teams
You’ve got to find your own window of opportunity. Game Thinking is the instruction manual on how to do that
General Partner @ Initialized
Who We Help
We work with product leaders & innovative teams
Now I can do research much earlier & set my teams up for success
Director Market Insights, Glassdoor
This program help me serve customers better & deliver client solutions faster.
Founder, Reality Smash
I was amazed at how quickly we found the right people to test our product
How We Work
Build better products with Game Thinking
What is Game Thinking?
Game Thinking is a proven innovation system that blends Game Design, Systems Thinking, Design Thinking, and Agile/Lean Practices into a potent recipe for accelerating innovation.
Is Game Thinking just for games?
Game Thinking isn’t just for games. Teams who work in automotive, beauty, education, entertainment, finance, healthcare, manufacturing, & technology have launched successful products using Game Thinking.
Game studios, hot startups & global brands worldwide have used Game Thinking to build breakthrough innovations. And you can too.
This program made me a better, more strategic product maker
Product Innovation @ General Motors
Game Thinking saved us from struggling through Customer Discovery on our own
Podcasts @ Apple
Is Game Thinking the same as “gamification”?
Not at all. Game Thinking distills the development process behind hit games into a step-by-step system.
Gamification can open the door & gets people interested in the power of games. Game Thinking is the next step.
If you want to bring your ideas to life like a game designer, with a compelling Journey & sticky Habit Loops, then Game Thinking is for you.
Game Thinking is WAY better than gamification. The more I learned, the more in love I fell with it
Founder, Makers of Awesomeness
Game Thinking gets FAR better results for our clients than Gamification
Get the innovation tools you need to succeed
Isn’t it time to work smarter?
You & your team get a powerful toolkit that accelerates product innovation & cross-functional collaboration across your company.
Validate ideas faster
A 5-day virtual workshop where you’ll learn the end-to-end innovation system that can 10X product/market fit.
Level-up your skills
A 6-month training intensive for professionals & teams who want to validate ideas faster & build a high-retention product.
Supercharge your team
A 3-month hands-on design accelerator for teams who want to turn promising ideas into successful products — FAST.
Who We Are
Meet the people behind Game Thinking.
We’re Amy Jo & Scott Kim — veteran game designers & UX professionals.
We’ve worked on massive breakthrough hits like The Sims, Rock Band, Covet Fashion, Bejewelled 2, & Tetris.
Along the way, we synthesized the best practices we learned first-hand by working with mega-successful innovators & teams.
Those insights evolved into Game Thinking — a step-by-step system for innovating smarter & driving retention.
We’ve bundled our insights into the book Game Thinking, which details our system and process step-by-step.
Our best-selling book is used by top game studios, fast-growing startups, & global brands.
Want to use Jobs-To-Be-Done to build the right product? You’re in good hands with Amy Jo
Founder, ReWired Group
Working with Amy Jo is like having a world-class product designer in your pocket
Amy Jo’s MVP methodology is fantastic. The results you’ll see are a no-brainer
President, Twill / Happify
Amy Jo has a refined, effective process for bringing new ideas to life
Director @ Meta
Who You Are
What’s your innovation style?
Take our quiz to find out more about what kind of innovator you are.
Upon completion, you’ll receive a free innovation cheatsheet with tips that match your style!