Game Thinking in the News
Coming up NOV 11-12, 2018 — Berlin, Germany
In this 2-day conference you will explore state-of-the-art approaches to user-centric product, service design, gamification, customer experience, game thinking. The @InnovationLD speakers @amyjokim @kaihaley @kateo @pocobu8 @RomanRackwitz @thomasastewart will not only spark your creativity and critical thinking but also provide you with the right skills and mindsets to put your business to the next level.
In her first career, Amy Jo Kim made hit games like The Sims, Ultima Online, Rock Band, and Covet Fashion. And in her second career, she has coached startups and product teams at major companies like Netflix, The New York Times, and Shiseido to think smarter and innovate faster using techniques from game design. She has now captured those techniques in a new book, Game Thinking, published this week as a paperback and ebook from Amazon. It’s all about taking what she has learned from making games and applying it beyond what was superficially once known as “gamification.” — Dean Takahashi