Bob Moesta
Part 2: Innovation Rules
Bob Moesta is the CEO and President of the Re-Wired group, a consultancy specializing in demand-side innovation. Bob and his team help large companies innovate with demand-side techniques and learn methods – meaning that he helps them validate market demand before building something. Bob and I share a mutual love of using #jobs-to-be-done to innovate smarter and help people ask better questions. I love Bob’s down-to-earth perspective and deep insights into the systemic nature of innovation – derived from being on the front lines of innovation in Japan. Listen in and learn about the key qualities and habits that lead to successful innovations.
Amy Jo Kim
Bob Moesta: Innovation Rules
About this episode
Part 2 of my conversation with Bob Moesta got into some fascinating and provocative territory – the place where religion overlaps with SoulCycle and Crossfit, and education is being rewired to perform 21st-century jobs. It’s a wild ride! Listen in and find out:
- why it’s corporate insanity to manage innovation within 2-year budgets and 24-month goals (7:30)
- How Bob’s impairment led to his pattern-matching super-powers (10:35)
- Why high-performing teams need to abandon their ideas and embrace the unknown (15:32)
- How his new book tackles the big question of designing a better education system (22:29)
- Why Crossfit is competing with church-going by doing “jobs” that church used to do (27:10)
- .. and why going to Soulcycle is replacing confession (29:17)
