Bob Moesta
Part 2: Innovation Rules
Bob Moesta is the CEO and President of the Re-Wired group, a consultancy specializing in demand-side innovation. Bob and his team help large companies innovate with demand-side techniques and learn methods – meaning that he helps them validate market demand before building something. Bob and I share a mutual love of using #jobs-to-be-done to innovate smarter and help people ask better questions. I love Bob’s down-to-earth perspective and deep insights into the systemic nature of innovation – derived from being on the front lines of innovation in Japan. Listen in and learn about the key qualities and habits that lead to successful innovations.
About this episode
Part 2 of my conversation with Bob Moesta got into some fascinating and provocative territory – the place where religion overlaps with SoulCycle and Crossfit, and education is being rewired to perform 21st-century jobs. It’s a wild ride! Listen in and find out:
- why it’s corporate insanity to manage innovation within 2-year budgets and 24-month goals (7:30)
- How Bob’s impairment led to his pattern-matching super-powers (10:35)
- Why high-performing teams need to abandon their ideas and embrace the unknown (15:32)
- How his new book tackles the big question of designing a better education system (22:29)
- Why Crossfit is competing with church-going by doing “jobs” that church used to do (27:10)
- .. and why going to Soulcycle is replacing confession (29:17)
