AI-powered Design Services
Drive retention & build an engaging product with GenAI
INNOVATE SMARTER
Your shortcut to product-market fit
Have you ever built & shipped a product or game you were SURE people would like… only to have it land with a THUD?
It’s a painful & expensive lesson. We’ve worked on apps & games with that trajectory.
And we worked on breakthrough hits like The Sims, Netflix, Tetris, Bejewelled, Rock Band, Replika & Covet Fashion.
These days, it’s easier than ever to turn your app ideas into a working prototype.
But there’s no way to visualize & test the experience that app will deliver over time – other than to build & run it.
If you want to build a high-retention product that customers crave – we can help.
WHO IT’S FOR
Trusted by startups, studios & leading brands
We come from the games industry, where the pace of innovation is relentless.
And we’ve found that the same methods that make games engaging can make your product irresistible & tip the scales towards success.
This goes WAY beyond simple gamification. We’ve helped teams at Disney, Netflix, Tesla, Electronic Arts, Ubisoft, NYTimes & dozens of startups validate early-stage ideas & design an engaging customer journey that met their business goals.
Want details? Check out our success stories.
Working with Amy Jo is like having a world-class product designer in your pocket
Eugenia Kuyda
CEO, Replika.ai
PRODUCTS
Shiseido
After an rocky launch, we helped the team fix retention, refine customer targeting & increase online sales.
GAMES
Covet Fashion
We helped Crowdstar design and create a hit mobile game that’s still going strong 10+ years later
APPS
Replika
We helped AI chatbot Replika boost retention & develop multiple revenue streams.
Ready to build your next hit?
Amy Jo’s program & insights gave me practical, tangible design skills.
Gina Bianchini
CEO, Mighty Networks
Amy Jo’s MVP methodology is fantastic. The results you’ll see are a no-brainer
Ofer Leidner
President, Twill / Happify
Amy Jo has a refined, effective process for bringing new ideas to life
Blair Ethington
VP @ eBay
HOW IT WORKS
Build smarter – visualize your Customer Journey
After working with dozens of startups, we’ve learned that test visualize your Customer Journey with. To do this, you’ll:
- identify & recruit your ideal high-need customers
- design a compelling customer journey & habit loop
- prototype your ideas with no-code end-to-end Storyboards
- test your ideas with ideal customers using those storyboards
But let’s face it – most founders don’t have the research, design & testing resources needed to accomplish this.
Our Product Breakthrough Method solves this problem, & puts the power of great product design into your hands.
DISCOVER
Identify your ICP (ideal customer persona)
Find high-need customers & understand their habits & unmet needs
DESIGN
Habit-stack your product design
Design a compelling habit loop & customer journey
STORYBOARD
Visualize your customer journey to build
Prototype your 30-day customer experience
VALIDATE
Test you ideas with a low-fidelity prototype
Setup and run insightful tests with the right people.
We’ve helped dozens of teams find product/market fit. How can we help you?
This program made me a better, more strategic product maker
Ian Brand
Product Innovation @ General Motors
This program got everyone on the same page, testing our assumptions
Allison Kelsey
Director of Product @ Geocaching
This program had invaluable impact on my product thinking – AND my product
Chris Swain
Professor @ USC Iovine and Young Academy
Want to use Jobs-To-Be-Done to build the right product? You’re in good hands with Amy Jo
Bob Moesta
Founder, ReWired Group
You’ve got to find your own window of opportunity. Game Thinking is your instruction manual.
Garry Tan
CEO, Y Combinator
Game Thinking is WAY better than gamification. The more I learned, the more in love I fell with it
Jared Spool
Founder, Makers of Awesomeness
WORK WITH US
Let’s make meaningful progress together
Professional Design
SERVICES
We partner with your team to design, prototype & test your customer journey lightning-fast.
Who It’s For
Product teams who want to get meaningful results quickly.
Duration
4-12 weeks (varies by project)
What you get
We validate your product ideas, using our design expertise & operational excellence.
Professional Design
COACHING
We help you level-up your Product Design skills & become stronger product leaders.
Who It’s For
Founders & product leaders who want to learn elite design skills.
Duration
6-24 weeks (group programs)
What you get
- 6 1-hr group coaching sessions
- 30 short instructional videos
- Journey Design Playbook
- Progression Design Workshop
- 1-hr private kickoff meeting
- JourneyMaker access (1mo)
- Makers Club access (6mo)
Group Mastermind
COMMUNITY
Get expert support. GenAI tips & peer connections in our Mastermind coaching community.
Who It’s For
Builders working with GenAI who want to stay up-to-date
Duration
monthly & annual membership
What you get
- Access to our Advanced Templates
- 40 short videos + 50-page workbook
- Access to JourneyMaker
- Private Team KIckoff session
- Private coaching sessions + Peer Group for extra support
Game Thinking gave me techniques to accelerate my research. Brilliant!
Amanda Taylor
Head of Insights @ (stealth)
Game Thinking gets FAR better results for our clients than Gamification
Jaxton Cheah
Gamification Coach
Game Thinking saved us from struggling through Customer Discovery on our own
Cara Meverden
Podcasts @ Apple
Who we are
Pleased to meet you 👋🏽
Amy Jo Kim
Game designer & startup coach
I’ve helped hundreds of product leaders bring ideas to life – co-designed Rock Band, The Sims, eBay, Covet Fashion, & Happify – run & sold a venture-funded startup.
Now I help innovative teams & leaders find product/market fit faster & delight customers with high-retention products & games.
Scott Kim
Educational game designer
I’m a game designer specializing in puzzles & education games. I created the puzzle modes on Tetris & Bejeweled as well as helped to create adaptive math game Mastering Math for education giant ABCmouse.com.
I’d love to help you build more entertaining & effective product & games.
Frequently Asked Questions
My team needs to find product/market fit, can this help?
YES! It’s perfect for teams who want to iterate faster & ship the right product to the right people. To learn more, get in touch
When do meetings happen?
We host weekly AMAs with hot-seat coaching & peer feedback Tue @ 9am PT. VIP level includes private coaching & services.
I’m a solopreneur – is this for me?
If you’re a funded solopreneur & work with freelancers, it might be a fit. Contact us to learn more
What is the time commitment?
We offer 3 levels of support. Your time commitment depends on your support level. Contact us to learn more
Let’s explore how we can help you succeed.
