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Product Breakthrough Programs

Power-UP your innovation

Want massively better outcomes?

The Product Breakthrough system is a proven innovation process used by startups, game studios, & global brands.  

We’ve helped teams working in automotive, education, finance, gaming, healthcare, media, & telecomm achieve product breakthroughs & get their projects greenlit & funded.

You CAN work smarter. Find out what the Product Breakthrough system can do for you.

Amy Jo’s program & insights gave me practical, tangible design skills.

Gina Bianchini

CEO, Mighty Networks

OUR Programs

Level-up your innovation skills

We help founders, product leaders & innovative teams find product/market fit with high-impact programs. 

5-DAY EXECUTIVE WORKSHOP

Rapid Innovation Bootcamp

In this 5-day virtual workshop, you’ll learn the end-to-end innovation system that will 10X your product/market fit. 

Want to use Jobs-To-Be-Done to build the right product? You’re in good hands with Amy Jo

Bob Moesta

Founder, ReWired Group

Game Thinking is WAY better than gamification. The more I learned, the more in love I fell with it

Jared Spool

Founder, Makers of Awesomeness

Game Thinking saved us from struggling through Customer Discovery on our own

Cara Meverden

Podcasts @ Apple

10-WEEK INNOVATION INTENSIVE

Product Breakthrough Sprint

In this accelerated team program, you’ll validate ideas 10X faster & get on the fast path to product/market fit. 

Like having a world-class product designer in your pocket

Eugenia Kuyda

CEO, Replika.ai

This program saved my team months of time. Incredible value

Vinayak Joglekar

CTO @ Excellerate

I was amazed at how quickly we found our ideal target customers. This stuff works. 

Robin Allenson

CEO & Founder, Similar.ai 

The 8-Step Path to Product/Market Fit

PRODUCT LEADERSHIP COACHING

Group & 1:1 Coaching

Do you want to improve your results with customized, actionable leadership support?  We offer private & group coaching for founders, executives & product leaders who want to take their skills to the next level.

Innovation Quiz

What’s your innovation style?

Take our quiz to find out more about what kind of innovator you are.

Upon completion, you’ll receive a free innovation cheatsheet with tips that match your style!

Applied Worldwide

Leading brands have adopted Game Thinking

World-Class Support

Our programs include insights from expert VIP mentors like…

Cindy Alvarez

Lean UX Expert

Victor Asemota

Retired Investor

Siqi Chen

Founder, Runway

Dan Cook

Co-founder, Spry Fox

Brendan Greene

Creator, PUBG

Alfie Kohn

Author & Educator

Erika Hall

UX Strategy & Design

Celia Hodent

Author, The Gamer’s Brain

Chelsea Howe

Director, Owlchemy

Jason Hreha

Behavioral Economics

Charles Hudson

Seed-stage Investor

Mark Jacobstein

Co-founder, Near Horizon

Karl Kapp

Games-based learning

Laura Klein

Lean UX Design

Raph Koster

A Theory of Fun

Jon Lai

Investor, A16Z

Mike Maples Jr.

co-founder, Floodgate

Steve Meretzky

Game Designer

Bob Moesta

Jobs-to-be-done

Jeff Patton

Author, Story Mapping

Marc Pincus

Founder, Zynga

Jon Radoff

CEO, Beamable

Philip Rosedale

Founder, Second Life

Pavel Samsonov

UX Storyboarding Expert

Jesse Schell

The Art of Game Design

Chris Spiek

Jobs-to-be-done Guru

Jared Spool

Founder, UIE

Garry Tan

Seed-stage Investor

Kevin Werbach

Professor, Wharton

Mitch Zamora

Game Economy Design