The Game Thinking Masterclass is an 8-week online coaching program that shows you step-by-step how to turn your promising ideas into a product people will return to, again and again.
I’m excited to work with you
Hi. I’m Amy Jo Kim—social game designer, entrepreneur, and startup coach. I’ve worked with dozens of entrepreneurs to bring their ideas to life. Through trial-and-error, we’ve learned what works—and what doesn’t—in the early stage of innovation.
Now we’ve embedded our knowledge, process and best shortcuts into a powerful and flexible online program—accessible to startups, game studios, accelerators, and companies worldwide. If you’re creating an innovative product, the Game Thinking Masterclass will help you create a product that delights your early, passionate customers—and that’s the single best way to increase your chances of success.
I’m deeply passionate about helping entrepreneurs worldwide create compelling and successful products. I look forward to helping you and your team make faster, smarter product decisions and accelerate your path towards product/market fit.
WHAT YOU WILL ACCOMPLISH
in the Masterclass
Get ready to:
- Find & leverage your Early Customers to move towards mass-market success
- Apply insights & techniques from games to create a deeply-engaging experience
- Turbo-charge your product design with expert instruction & time-saving tools
ACCELERATE PRODUCT/MARKET FIT
with our proven five-part system
Get fast results with eight easy-to-follow learning modules
Clarify your Product Idea
Plan your high-learning experiment
Adopt the right mindset and habits that will set you up for success.
A smart experiment starts with clear, testable hypothesis. You’ll clarify your product hypotheses & identify assumptions that need early testing with our MVP Canvas.
Identify your Superfans
Identify your high-need customers
Find the people who will use your product.
To find your enthusiastic early adopters, you’ll identify who NEEDS what you offer & will put up with cost & friction to get those needs met with the Alpha Screener.
Surface relevant habits & unmet needs
Systematically define your customers’ habits and actions.
To turn research insights into product decisions, tap into your customers’ intrinsic motivation & existing habits with design-ready Job & Habit Stories.
Plan your Mastery Path
Distill insights into design-ready form
Turn your customer knowledge into product design decisions.
You’ll use Job Stories to turn your research insights into product decisions, that connect with your customers’ motivation & habits.
Sketch your customer’s Mastery Path
Strategically design your product for long-term engagement.
To prepare for your MVP, you’ll sketch out you visualize how customers will use your product over time a 4-stage Customer Narrative & Core Loop.
Test your Learning Loop
Prototype your Core Learning Loop
Build a simple yet robust MVP (Minimum Viable Product).
To get actionable product feedback, you’ll design and prototype a stripped-down, skill-building Core Loop Prototype that tests your core value proposition.
Test your ideas with early customers
Quickly improve your product with real customer feedback.
Now you’ll test your ideas with vetted early adopters – and get actionable insights on your core experience – with our 3-part Play-Test Script.
Validate your Product Idea
Validate your strategy & design
Have a plan for moving forward.
After you’ve tested your ideas and collected insights, you’ll validate your assumptions, update your designs & outline next steps with your Alpha Brief – a research-informed, validated plan of action that will guide you and your team towards success.
What makes the Masterclass unique?
GET REAL RESULTS
These companies used Game Thinking techniques…
…and so can you!
Find out when the Masterclass re-opens
The Game Thinking Masterclass is currently closed.
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