10X your product/market fit
with the Game Thinking
This 8-week online coaching program helps you accelerate early product design and build the right MVP for your Superfans. If you want to innovate smarter and turn your promising idea into a compelling product – this is for you.
The next Masterclass launches in early 2020
Leave your name & email below – we’ll let you know when it’s open for registration
These companies use Game Thinking techniques… and so can you
I’m excited to work with you
Amy Jo Kim here—social game designer, entrepreneur, and startup coach. I’ve helped hundreds of entrepreneurs bring their ideas to life. Through trial-and-error, we’ve learned what works—and what doesn’t—in the early stage of innovation.
Now we’ve embedded our knowledge, process and best shortcuts into a powerful and flexible online program—accessible to startups, game studios, accelerators, and companies worldwide. If you’re creating an innovative product, the Game Thinking Masterclass will help you create a product that delights your early, passionate customers—and that’s the single best way to increase your chances of success.
I’m deeply passionate about helping entrepreneurs worldwide create compelling and successful products. I look forward to helping you and your team make faster, smarter product decisions and accelerate your path towards product/market fit.
WHAT YOU WILL ACCOMPLISH
Get ready to:
- Find & leverage your Early Customers to move towards mass-market success
- Apply insights & techniques from hit games to create lasting engagement
- Turbo-charge your product design with expert instruction & time-saving tools
Week 1: Plan your design experiment
To prep for success, think like a scientist. Smart experiment starts with clear hypothesis. Clarify your product strategy & identify assumptions that need early testing with our MVP Canvas.
Week 2: Identify your early customers
Find the people who need your product the most. To find your Superfans, identify who NEEDS what you offer & will put up with cost & friction to get those needs met with our Superfan Screener.
Week 3: Surface their habits & unmet needs
Get high-need customers to reveal what they really need. To shape your value proposition, you’ll quickly surface actionable customer insights for your experiments with Speed Interviews.
Week 4: Distill insights into design-ready form
Define your customers’ habits and actions. To turn research insights into product decisions, tap into your customers’ intrinsic motivation & existing habits with design-ready Job & Habit Stories.
Week 5: Sketch our your Mastery Path
Design for long-term engagement. To prepare for your MVP, think through how customers will use your product over time as Mastery Path that informs your product rollout plans.
Week 6: Prototype your Core Loop
Build your MVP (Minimum Viable Product). To get actionable feedback, you’ll design and prototype a stripped-down skill-building Learning Loop Prototype that tests your core value proposition.
Week 7: Test your ideas with key customers
Iterate your product with customer feedback. Now you’ll test your ideas with vetted early adopters – and get actionable insights on your core experience – with our 3-part Play-Test Script.
Week 8: Validate your strategy & design
Refine your plan for moving forward. After you’ve tested your ideas, you’ll validate your assumptions, update your designs & outline next steps with a research-informed, validated rollout plan.
The 2019 Masterclass runs May 20-July 19
Leave your name & email below – you’ll be first to know when it’s open for registration