JTBD

Bob Moesta is the CEO and President of the Re-Wired group, a consultancy specializing in demand-side innovation. Bob and his team help large companies innovate with demand-side techniques and learn methods – meaning that he helps them validate market demand before building something. Bob and I share a mutual love of using #jobs-to-be-done to innovate smarter and help people ask better questions. I love Bob’s down-to-earth perspective and deep insights into the systemic nature of innovation – derived from being on the front lines of innovation in Japan. Listen in and learn about the key qualities and habits that lead to successful innovations.

Bob Moesta is the CEO and President of the Re-Wired group, a consultancy specializing in demand-side innovation. Bob and his team help large companies innovate with demand-side techniques and learn methods – meaning that he helps them validate market demand before building something. Bob and I share a mutual love of using #jobs-to-be-done to innovate smarter and help people ask better questions. I love Bob’s down-to-earth perspective and deep insights into the systemic nature of innovation – derived from being on the front lines of innovation in Japan. Listen in and learn about the key qualities and habits that lead to successful innovations.

Tony Ulwick, is one of the pioneers who brought us the jobs-to-be-done approach to product innovation. Tony’s breakthrough idea was to uncover and leverage latent customer needs – something he calls outcome-driven innovation. In his new book, “Jobs to be Done,” Tony shares his deep experience helping traditional companies disrupt themselves and innovate successfully. Listen in and soak up the wisdom Tony’s gained working at the forefront of innovation for over two decades.

Paul Adams is a Dublin-based designer, researcher and product manager with a storied career. He’s played influential roles at both Google and Facebook — and now runs product at a fast-growing customer communications startup called Intercom. Paul and his colleagues use a product design technique called Job Stories that’s inspired by the Jobs-To-Be-Done approach first developed by Clayton Christensen. I’ve been inspired by how Intercom uses Job Stories in product design – and I love Paul’s clarity in communicating how to best turn customer insights into product design decisions. Listen in and learn how Paul and his intercom colleagues navigate the turbulent seas of customer feedback – and use core values and product vision – to steer their fast-growing startup towards success.