Erika Hall

Erika Hall is the co-founder of Mule Design, and the author of “Just Enough Research” – a handbook for improving design with smart, effective user research. Erika uses business goals to focus a project – and targeted customer insights to inform the design. She’s got a big bag of research techniques – and knows which ones to pull out to get the job done. If you’re into customer-centered design, Erika’s work is right up your alley.